A top trader takes you through the markets and revels how hesucceeded In Diary of a Professional Commodity Trader, Peter Brandtprovides a play-by-play diary of his 2009 trading, offering aninside look at the difficult process and what it takes to excel atsuch a demanding endeavor. A long-time trader, Brandt clearly explains his thinking as hesearches for the right opportunities and executes trades for 21weeks. And by utilizing a diary format, he reveals exactly whatit's like to trade, communicating the uncertainty that surroundsevery trade and the discipline required to make tough decisions inthe face of losing money. Along the way, Brandt touches upon hisphilosophy on speculation, market analysis, trade identificationand selection, risk management, and much more. Fully discloses the methods and rules the author has used totrade so successfully for so many years Each trade include charts, an analysis of the trade, and aplay-by-play account of how the trade unfolds

Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutdl competition.His honest, be-the-best style of management b ame the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and offthe job. Winning is destined to become the bible ofbusiness for generations to come. Anyone who has a passion for success will find Welch'soptimistic, no excuses, getqt-done mind-set riveting. Packed withpersonal anecdotes and written in Jack's distinctive no b.s. voice,Winning offers deep insights, original thinking, and solutions tonuts-and-bolts problems that will change forever the way peoplethink about work. "There is a lifetime of wisdom about business, and life, packedinto Jack Welch's Winning. It is unquestionably the best managementbook to come along in

A famous expert reveals his professional secrets. Learn how to build your willpower, how to waste time for pleasure and profit, and how to work smarter, not harder. A practical nononsense guide to managing your personal and business time. Paper.

This book, the author explains, "is concerned with action rather than understanding, with decisions rather than analysis." It deals with the strategies needed to transform rapid changes into opportunities, to turn the threat of change into productive and profitable action that contributes positively to our society, the economy, and the individual.

American capitalism is in dire straits, caught in a perilouspattern of increasing volatility, decreasing investor returns, andongoing bad behavior by executives. And it's getting worse. Sincethe turn of the twenty-first century, we've seen two massivevalue-destroying market meltdowns and a string of ethics breaches,including accounting scandals, options-backdating schemes, and thesubprime mortgage debacle. Just what is going on here? Is it theinevitable decline of the American economy? Is it the new normal ina technology-enabled global marketplace? Or is it possible that thevery theories we've embraced to underpin our capital markets areactually producing these crises? In "Fixing the Game", Roger Martinreveals the culprit behind the sorry state of American capitalism:our deep and abiding commitment to the idea that the purpose of thefirm is to maximize shareholder value. This theory has led to amassive growth in stock-based compensation for executives and,through this, to a naive and wrongheaded linkin

"The Big Short" tells a story of spectacular, epic folly. It has taken the world's greatest financial meltdown to bring Michael Lewis back to the subject that made him famous. His international bestseller "Liar's Poker" exposed the greed and carnage of the City and Wall Street in the 1980s; he wrote it as a cautionary tale, but people seem to have read it as a how-to guide. Now, he wants to settle accounts. In this visceral tour to the heart of the financial system, Michael Lewis takes us around the globe and back decades to trace the origins of the current crisis. He meets the people who saw it coming, the people who were asleep at the wheel and the people who were actively driving us all of cliff. How could we have all been so deluded for quite so long? Where did it all start? Was it systemic? Was it avoidable? And who the hell can we blame? Michael Lewis has the answers. No one is better qualified to get to the heart of this labyrinthine story. And no one can make it such an enjoyable ride along the way.

So much to do, so little time, so best to start early. Full of things to make, achieve, learn (and some things you shouldn't learn) this is the perfect handbook for any child who wants to revel in being young and not-boring. Can you Make an origami crane? Lie convincingly? Operate as a spy? Parents may need these skills (not origami) to wrest their child's copy from them and indulge in all the fun they should have had.

-Worth magazine "The most entertaining book written on investing isReminiscences of a Stock Operator, by Edwin Lefèvre, firstpublished in 1923." -The Seattle Times "After twenty years and many re-reads, Reminiscences is stillone of my all-time favorites." -Kenneth L. Fisher, Forbes "A must-read classic for all investors, whether brand-new orexperienced." -William O'Neil, founder and Chairman, Investor's BusinessDaily "Whilst stock market tomes have come and gone, this remainspopular and in print eighty years on." -GQ magazine First published in 1923, Reminiscences of a Stock Operator isthe most widely read, highly recommended investment book ever.Generations of readers have found that it has more to teach themabout markets and people than years of experience. This is atimeless tale that will enrich your life-and your portfolio.

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

An insider's look at security analysis and business valuation,as practiced by Wall Street, Corporate America, and internationalbusinesses Two major market crashes, numerous financial and accountingscandals, growth in private equity and hedge funds, Sarbanes Oxleyand related regulations, and international developments changedsecurity analysis and business valuation substantially over thelast fourteen years. These events necessitated a second edition ofthis modern classic, praised earlier by Barron's as a "welcomesuccessor to Graham and Dodd" and used in the global CFAexam. This authoritative book shows the rational, rigorous analysis isstill the most successful way to evaluate securities. It picks upwhere Graham and Dodd's bestselling Security Analysis - for decadesconsidered the definitive word on the subject - leaves off.Providing a practical viewpoint, Security Analysis on Wall Streetshows how the values of common stock are really determined intoday's marketplace. Incorporating dozens of

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

As technology, globalization, and business innovation advance atbreakneck speed, the question “What would Drucker do now?” becomesmore relevant by the day. More than anyone of his time, PeterDrucker understood how the individual, the organization, andsociety are interrelated. And no one better recognized andarticulated the challenges facing all three—or came up with morepractical solutions to those challenges. Since 2007, the Drucker Institute’s executive director, RickWartzman, has been asking what Drucker would do on a regular basis—in his popular online column for Bloomberg Businessweek. In eachpiece, Wartzman introduces a current issue and provides a view ofit through the eyes of Peter Drucker, based on his deep knowledgeof Drucker’s ideas and ideals. What Would Drucker Do Now? culls Wartzman’s best, most timelycolumns into a single volume, offering a perspective on businessand society you won’t find anywhere else. Featuring more than 80articles, the book is organized into seven themati

Discover how your net worth can be worth more "The Ten Roadsto Riches" takes an engaging and informative look at some ofAmerica's most famous (and infamous) modern-day millionaires (andbillionaires) and reveals how they found their fortunes.Surprisingly, the super-wealthy usually get there by taking justone of ten possible roads. And now, so can you Plenty of books tellyou how to be frugal and save, but "The Ten Roads to Riches" tellsyou how you can, realistically, get super-rich. Throughout thesepages, renowned investment expert and self-made billionaire KenFisher highlights amusing anecdotes of individuals who havetraveled (or tumbled) down each road, and tells you how to increaseyour chances of success. Whether it's starting a business, owningreal estate, investing wisely, or even marrying very, very well,Fisher will show how some got it right and others got it horriblywrong. Find out the right questions to ask when starting your ownbusiness-the richest road of all Learn what Mark Cuban, RupertMurdo

Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity

Marketing is shrouded in arcane mystery and buzzwords. Itfrightens many and bewilders others. Yet every business, from thehand-car-wash by the side of the road, to the world's most famousbrands, engage in marketing every single day. This is an essential,reliable, speedy and up to date guide to the most robust andimportant concepts in marketing. This book shows you how to understand and do marketing withouthaving to study a degree or a diploma in it. Along the way it showsyou what has been learned about marketing over the centuries, whatexperts can teach us that we can use ourselves, how marketing haschanged in our new ‘digital' world, and how to avoid classicmistakes. In short, this is all you need to know about marketing.

"In The Well-Timed Strategy, Navarro provides a useful primer on business cycle risks and opportunities. Recognizing that business success depends most of all on human capital, he makes the crucial observation that the trough of a recession is the best time to find good people and the most important time to focus on retaining them. This and other insights about investment, production, and marketing give today’s executives a useful checklist for building and maintaining competitive advantage." –Michael Milken, Chairman, The Milken Institute "Navarro’s conclusions should be an integral part of any management strategy playbook. Timing is indeed everything, and this book shows you how to master it for a successful business." –Bruce Karatz, Chairman and CEO, KB Home "The business cycle bedevils all companies, yet few take it into account when plotting strategy. Peter Navarro provides a powerful set of tools, insights, and examples that will help every executive master the all-important ar

China's astonishing transformation from a centrally planned to a market economy was one of the most remarkable stories of the twentieth century. It has set the stage for what many see as a period of unparalleled future growth. During this spell of delicate and risk-fraught economic transition, one defining figure stands out as the true driving force - Zhu Rongji. A remarkable visionary, Zhu has consistently refused to follow the conventional wisdom of established economics. Instead, he has developed a unique approach for a unique situation. Author Laurence Brahm tells the inside story of Zhu's rise to power, the political obstacles that he has overcome and the policies that he has engineered to set China on a new path. While other developing countries such as Russia, have floundered badly, China continues to excite the world with its phenomenal growth. Brahm skillfully argues that Zhu's policies of managed marketization deserve international recognition as a new economic model for both developing and tr

The greatest managers in the world seem to have little in common.They differ in sex, age and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: they do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe, that with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the goldenrule. And, yes, they even play favourites. This amazing book explains why.

The Pixar Touch is a lively chronicle ofPixar Animation Studios' history and evolution, and the “fraternityof geeks” who shaped it. With the help of animating genius JohnLasseter and visionary businessman Steve Jobs, Pixar has become thegold standard of animated filmmaking, beginning with a shortspecial effects shot made at Lucasfilm in 1982 all the way upthrough the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporatefeuds between Lasseter and his former champion, Jeffrey Katzenberg,as well as between Jobs and Michael Eisner. And finally he exploresPixar's complex relationship with the Walt Disney Company as ittransformed itself into the $7.4 billion jewel in the Disneycrown.

Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

The Trump University guide to building brand value for long-termbusiness success Whether a business is large or small, its brand is probably itsmost important and valuable asset. How a brand is managed hastremendous impact on an organization's ability to attract and holdcustomers, achieve high revenue and profits, and ensure futuresuccess. The most powerful brands are worth billions of dollars,but to build a powerful brand at any level requires time, effort,discipline, and understanding the way brands work. In TrumpUniversity Branding 101, Columbia University marketing professorDon Sexton explains all that any manager needs to know to build andmaintain powerful brands that appeal to customers and increase thevalue of any business, large or small. Don Sexton, PhD (New York, NY), is Professor of Business atColumbia University and President of The Arrow Group, Ltd(r) . Heis a recipient of Columbia Business School's Distinguished TeachingAward and has worked with numerous well-known companies. Hisart

本书由18位专家写就，对我国前寒武至第四纪的生物地层研究工作进行了系统总结。

For fifty years, economists have been developing elegant theories or how markets facilitate innovation, create wealth, and allocate society's resources efficiently. But what about when they fail, when they lead us to stock market bubbles, glaring inequality, polluted rivers, and credit crunches? In How Markets Fail, John Cassidy describes the rising influence of “utopian economies”—the thinking that is blind to how real people act and that denies the many ways an unregulated free market can bring on disaster. Combining on-the-ground reporting and clear explanations of economic theories Cassidy warns that in today’s economic crisis, following old orthodoxies isn’t just misguided—it’s downright dangerous.