筛选:
    • How to Hire a Champion: Insider Secrets to Find, Select, and
    •   ( 1 条评论 )
    • David P. Snyder 著 /2008-01-01/ 东南大学出版社
    • "In my experience,the two things humans want most are to find happiness and to find meaning,"Izzo writes.In this ready-made spiritual quest,the business consultant and ordained Presbyterian minister interviewed more than 200 people from ages 60 to 106.The answers they received led him and his team to the belief that there are five secrets to happiness.Izzo's interviewees were selected after relatives and friends submitted their names as wise people with something to teach.The list was narrowed from 1,000 names to a diverse group that includes men and women,Muslims and Christians,doctors,barbers,priests,and aboriginal people. Throughout the book,Izzo presents each lesson with heartfelt responses and anecdotes from these wise elders to illustrate how living each lesson has made them fulfilled and unafraid of death."Just be yourself" has been the advice of every parent since Polonius.Izzo found that the simple phrase,"be true to yourself," is the first secret.Seventy-two-year-old Elsa told the author,"In o

    • ¥71.5 折扣:4.9折
    • Governmental Accounting Made Easy(政府会计浅说)
    •   ( 0 条评论 )
    • Warren Ruppel 著 /2004-10-01/ 吉林长白山
    • For laypeople and accountants with little or no governmental accounting experience, Governmental Accounting Made Easy is a complete and easy-to-use guide to a broad range of governmental accounting topics, and how these individual aspects of governmental accounting work together under the new Governmental Accounting Standards Board 34 Statement (GASB 34) financial reporting model. Read, interpret, and analyze governmental financialstatements–Governmental Accounting Made Easy explains everything you need to know, including: Basic accounting concepts underlying all governmental accounting and financial reporting Basic financial statements prepared under the new financial reporting model, including government-wide financial statements and fund financial statements Note disclosures that accompany governmental financial statements Complicated accounting issues commonly found in governmental financial statements Future issues impacting governmental accounting and financia

    • ¥192.8 折扣:7.9折
    • Window Display
    •   ( 1 条评论 )
    • Tony Morgan 著 /2010-09-01/ Thames&Hudson
    • A showcase for the world's most eye-catching windowdisplays, this book offers inspiration and guidance to visualmerchandisers and retailers, helping them to create windows thatnot only look good but also help to increase sales. Seven chapterscover key topics for the visual merchandiser, each with a galleryof photographs demonstrating how and why each window is successful.A must for anyone involved in bricks and mortar retail.

    • ¥209.8 折扣:6.9折
    • Email Marketing: An Hour A Day(9780470386736)
    •   ( 2 条评论 )
    • Jeanniey Mullen 著 /2008-11-01/ Wiley
    • If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

    • ¥204.6 折扣:7.9折
    • 合作与冲突: 香港与内地商贸纠纷
    •   ( 0 条评论 )
    • 钟建华 著 /2000-12-01/
    • 随着香港与内地经济贸易往来日益密切,发生的纠纷和法律诉讼也愈来愈多,尤其是香港和内地的政治、经济及法律体系并不一样。 本书通过五十个香港与内地商贸纠纷的案例,详细介绍了两地贸易往来中经常遇到的法律问题,内容涵盖广泛,例如货物买卖、成套设备供应、知识产权、合资经营等各个方面。每个案例的评析均由三部分组成:案例的主要事实、案例涉及的法律问题以及案例的启示。本书更注重介绍内地法律与香港法律差异较大的地方,如内地法律中有关对外贸易经营权的制度、对外贸易代理制度、外观设计专利等,皆为内地独特的法律制度,对从事两地贸易人士来说是需要知道的;另一方面,作者又把抽象的法律原则与案例的具体事实结合起来,使死的法律原则变成活的经营策略。本书文笔浅白流畅,介绍法律原则及概念深入浅出,实为法律

    • ¥188.9 折扣:8.8折
    • Twitter Marketing: An Hour A Day 23281767
    •   ( 1 条评论 )
    • Hollis Thomases ,(霍利斯·托马斯) 著 /2010-01-01/ Wiley
    • Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

    • ¥204.6 折扣:7.9折
    • 私有化的中国:中国股票市场内部/PRIVATIZING CHINA
    •   ( 1 条评论 )
    • Fraser J.T. HowieCarl E. Walter 著 /2006-10-01/ Oversea Publishing House
    • Privatizing China: Inside china's Stock Markets goes behind the hype and the headlines to show the reality of China's stock markets. Understanding these markets and knowing how they need to develop is essential to the rising generation of foreign investors, fund managers, executives and regulators who only recently have been given access. It is the only book to provide a comprehensive analysis of how the market was established and how this history has shaped its current strengths and weaknesses. In this second edition of Privatizing China, the authors Carl Walter and Fraser Howie have completely revised and updated their account of the evolution of China's equity markets. As long-term market participants, the authors have added three new chapters that provide an insider's view of the political struggle over market reform, an in-depth look at the resulting 2005 G share reforms and a full treatment of the policies and market practice of the Qualified Foreign Institutional Investor (QFll)channel.

    • ¥423.3 折扣:8.8折
    • Fast Close: A Guide to Closing the Books Quickly快速结账指南
    •   ( 0 条评论 )
    • Steven M. Bragg 著 /2005-06-01/ 吉林长白山
    • Written for controllers, CFOs, accounting managers, and business managers, Fast Close incorporates Steven Bragg’s own personally tested guidelines to help professionals speed up the closing process, especially in response to Sarbanes-Oxley’s more time-sensitive requirements. Bragg outlines numerous key improvements that, when gradually implemented together, are guaranteed to shrink the closing process down to as little as one day. Chock-full of helpful flowcharts and checklists to help readers prevent delays and bring accounting department closing procedures up to date, Fast Close explores specific instructions for closing faster, common areas of delay and how to overcome them, required controls to keep financials accurate despite the fast close, and much more. Create financial statements faster . . . much faster . . . with the expert guidance found in Steven Bragg’s Fast Close.

    • ¥445.3 折扣:8.8折
    • Too Sensational: On the Choice of Exchange Rate Regimes 汇率制度
    •   ( 0 条评论 )
    • W. Max Corden 著 /2004-09-01/
    • Most of the literature on exchange rate regimes has focused on the developed countries. Since the recent crises in emerging markets, however, attention has shifted to the choice of exchange rate regimes for developing countries, especially those that are more integrated into the world capital markets. In Too Sensational, W. Max Corden presents a systematic and accessible overview of the choice of exchange rate regimes. Reviewing many types of regimes, he shows how the choice of an exchange rate regime is related to both fiscal policy and trade policy. Building on the theory of optimum currency areas, Corden develops an analytic framework of three approaches (nominal anchor, real targets, and exchange rate stability) and three polar exchange rate regimes (absolutely fixed, pure floating, and fixed but adjustable). He considers all other regimes to be mixtures of two or three of the polar regimes. Beginning with theory and later turning to case studies of countries in Asia, Europe, and Latin America

    • ¥174.2 折扣:8.8折
    • Discover Your Inner Economist(ISBN=9780452289635)
    •   ( 5 条评论 )
    • Tyler Cowen 著 /2008-05-01/ Penguin
    • Freakonomics revealed much about our society. Now, one ofAmerica’s most respected economists reveals how individuals canturn economic reasoning to their advantage in their daily life—athome, at work, even on vacation. Tyler Cowen explains howunderstanding the incentives that work best with each individual isthe key to successful and satisfactory daily interactions—fromgetting the kids to do the dishes to having a productive businessmeeting, attracting a mate to finding a good guide in a foreigncountry. Discovering your inner economist, Cowen suggests, can leadto a happier, more satisfying life. What better carrot could youask for?

    • ¥61.8 折扣:6.5折
    • Affluent Society(ISBN=9780395925003)
    •   ( 4 条评论 )
    • John Kenneth Galbraith 著 /2011-12-01/ Houghton Mifflin Harcourt
    • Galbraith's classic on the "economics of abundance" is, in thewords of the New York Times, "a compelling challenge toconventional thought." With customary clarity, eloquence, andhumor, Galbraith cuts to the heart of what economic security means(and doesn't mean) in today's world and lays bare the hazards ofindividual and societal complacence about economic inequity. While"affluent society" and "conventional wisdom" (first used in thisbook) have entered the vernacular, the message of the book has notbeen so widely embraced--reason enough to rediscover The AffluentSociety.

    • ¥58.5 折扣:4.5折
    • 1907年大恐慌:市场‘完美风暴’的教训The Panic of 1907: Lessons Learned from
    •   ( 0 条评论 )
    • Robert F. Bruner, Sean D. Carr 著 /2007-04-01/
    • "Before reading The Panic of 1907, the year 1907 seemed like a long time ago and a different world. The authors, however, bring this story alive in a fast-moving book, and the reader sees how events of that time are very relevant for today's financial world. In spite of all of our advances, including a stronger monetary system and modern tools for managing risk, Bruner and Carr help us understand that we are not immune to a future crisis." -Dwight B. Crane, Baker Foundation Professor, Harvard Business School "Bruner and Carr provide a thorough, masterly, and highly readable account of the 1907 crisis and its management by the great private banker J. P. Morgan. Congress heeded the lessons of 1907, launching the Federal Reserve System in 1913 to prevent banking panics and foster financial stability. We still have financial problems. But because of 1907 and Morgan, a century later we have a respected central bank as well as greater confidence in our money and our banks than our great-grandparents had

    • ¥223.5 折扣:8.8折
    • Dear Undercover Economist: The Very Best Letters from the "D
    •   ( 0 条评论 )
    • Tim Harford 著 /2009-07-01/ Little Brown and Company
    • Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.

    • ¥80.1 折扣:8.8折
    • Confronting Income Inequality in Japan: A Comparative Analys
    •   ( 0 条评论 )
    • Toshiaki Tachibanaki 著 /2005-12-01/
    • Contrary to general belief, and to Japan's own self-image, inequality of income and wealth distribution in Japan has grown in the past two decades. In this well-written and accessible book, Toshiaki Tachibanaki analyzes the movement toward more income inequality in Japan and offers policy recommendations to counter the trend. Tachibanaki, Japan's leading expert on income distribution, draws on new statistical data covering wealth, inheritance, farm and business holdings, salary, and other relevant factors, to demonstrate that Japan can no longer be thought of as a "90 percent middle-class society." The book, updated and substantially expanded from Tachibanaki's 1998 Japanese bestseller, discusses the history and the causes of Japan's increasing income inequality and analyzes the effect on wealth distribution of intergenerational transfer. Employing cross-national comparisons to the United States and Europe throughout, Confronting Income Inequality in Japan examines the contrast between equality of oppor

    • ¥254.3 折扣:8.8折
    • The Quest for Global Dominance: Transforming Global Presence
    •   ( 0 条评论 )
    • Anil K. Gupta 等著 /2008-03-01/
    • Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovati

    • ¥260.5 折扣:8.8折
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