Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the c

The New York Times bestseller-an investment book for thecoming age of high inflation. On the heels of the most recent economic crisis, America isheaded toward another: high inflation and dollar devaluation. Thesigns are clear: Federal debt is compounding while growth hasstalled, and America's foreign creditors are questioning thedollar's reserve currency status. Meanwhile, the "hidden" federaldebt, much larger than the official debt, makes things evenworse. But the good news, according to Charles Goyette, is that thosewho are prepared can protect themselves-and even profit-in this newera. Drawing on historical examples and a clear, down-to-earthanalysis, he explains the importance of gold, silver, and otheralternative investments when inflation takes off. He also givesreaders the investing tools to protect their savings and capitalizeon the opportunities ahead. Savvy readers don't have to be leftholding the bag after decades of government irresponsibility.

Will the sun set on the greatest currency in the history ofthe world? For decades the dollar has been the undisputed champ. It’s not onlythe currency of America but much of the world as well, the fuel ofglobal prosperity. As the superengine of the world’s onlysuperpower, it’s accepted everywhere. When an Asian company tradeswith South America, those transactions are done in dollars, thecurrency of international business. But for how much longer? Economists fear America is digging a holewith an economy based on massive borrowing and huge deficits thatcloud the dollar’s future. Will the buck be eclipsed by the euro oreven China’s renminbi? Should Americans worry when the value of themighty U.S. dollar sinks to par with the Canadian “loonie”? Craig Karmin’s in-depth “biography” of the dollar explores theseissues. It also examines the green-back’s history, allure, andunique role as a catalyst for globalization, and how the Americanbuck became so almighty that $ became perhaps the most po

Get students thinking economically with Elementary Economics. Each book in this series contains two complete center-driven units. Students and teachers design a store, stock its shelves, and price its merchandise. The store is the focus of real-life class activities that teach the economic principles of producers and consumers, scarcity, rarity, supply and demand, and more. Each unit includes reproducible worksheets and economics games that reinforce the skills and concepts taught in the lessons. Field trip ideas and literature suggestions allow the teacher to make connections across the curriculum. This innovative and refreshing approach to economics will delight both students and teachers.

The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.

From the bestselling, prize-winning author of THE LAST TYCOONSand HOUSE OF CARDS, a revelatory history of Goldman Sachs, the mostdominant, feared, and controversial investment bank in theworld For much of its storied 142-year history, Goldman Sachs hasprojected an image of being better than its competitors--smarter,more collegial, more ethical, and far more profitable. Thefirm--buttressed by the most aggressive and sophisticated p.r.machine in the financial industry--often boasts of "The GoldmanWay," a business model predicated on hiring the most talentedpeople, indoctrinating them in a corporate culture where partnersstifle their egos for the greater good, and honoring the "14Principles," the first of which is "Our clients' interests alwayscome first." But there is another way of viewing Goldman--a secretivemoney-making machine that has straddled the line betweenconflict-of-interest and legitimate deal-making for decades; a firmthat has exerted undue influence over government since the ear

It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company. Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover: How to assess four types of risks of doing business in or with a particular developing country Strategies for capturing fast-growing consumer markets in emerging economies Ways to adopt a truly local marketing mind-set How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place

Twenty-five new runways would eliminate most air travel delays in America; fifty patent owners are blocking a major drug company from creating a cancer cure; 90 percent of our broadcast spectrum sits idle while American cell phone service suffers. These problems have solutions that can jump-start innovation and help save our troubled economy. So, what’s holding us back? Michael Heller, a leading authority on property, reveals that while private ownership creates wealth, too much ownership means that everyone loses. Startling and accessible, The Gridlock Economy offers insights on how we can overcome this preventable paradox.

The lively and enthralling tale of three notoriouscounterfeiters offers insights into the makings of the Americanfinancial mind. In Moneymakers , BenTarnoff chronicles the lives of three colorful counterfeiters whoflourished in early America, shedding fresh light on the country'sfinancial coming of age. The speculative ethos that pervades WallStreet today, Tarnoff suggests, has its origins in the craft ofcounterfeiters who first took advantage of a turbulent Americaneconomy. Few nations have as rich a counterfeiting history as the UnitedStates. Since the colonies suffered from a chronic shortage ofprecious metals, they were the first place in the Western world touse easily forged paper bills. And until the national currency wasstandardized in the last half of the nineteenth century, the UnitedStates had a dizzying variety of banknotes, making early America acounterfeiter's paradise. In Moneymakers , Tarnoff recounts how three of America'smost successful counterfeiters-Owen

Written during the winter of 1857-8, the "Grundrisse" wasconsidered by Marx to be the first scientific elaboration ofcommunist theory. A collection of seven notebooks on capital andmoney, it both develops the arguments outlined in the CommunistManifesto (1848) and explores the themes and theses that were todominate his great later work "Capital". Here, for the first time,Marx set out his own version of Hegel's dialectics and developedhis mature views on labour, surplus value and profit, offering manyfresh insights into alienation, automation and the dangers ofcapitalist society. Yet while the theories in "Grundrisse" make ita vital precursor to "Capital", it also provides invaluablede*ions of Marx's wider-ranging philosophy, making it a uniqueinsight into his beliefs and hopes for the foundation of acommunist state.

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Capital, one of Marx's major and most influential works, wasthe product of thirty years close study of the capitalist mode ofproduction in England, the most advanced industrial society of hisday. This new translation of Volume One, the only volume to becompleted and edited by Marx himself, avoids some of the mistakesthat have marred earlier versions and seeks to do justice to theliterary qualities of the work. The introduction is by ErnestMandel, author of Late Capitalism, one of the only comprehensiveattempts to develop the theoretical legacy of Capital. --This textrefers to the Paperback edition.

A storm is coming, a turbulent new era in which the planet's supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket-but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With the help of the author's 'all season' Oil Indicator, you'll learn how to choose the right investments for any market environment, as you discover; why oil and natural gas stocks should be core holdings in every investor's portfolio, why a cautious buy-and-hold strategy is a sure monet loser, why conventional 'safe' stocks are really the riskiest, why gold may be on the verge of a historic bull run, how the global oil wars make defense stocks a premium buy, where to find the best bets in the field of alternative energy, how to profit from real estate without actually owning any.

This unique text uses Microsoft Excel workbooks toinstruct students. In addition to explaining fundamental conceptsin microeconomic theory, readers acquire a great deal ofsophisticated Excel skills and gain the practical mathematicsneeded to succeed in advanced courses. In addition to theinnovative pedagogical approach, the book features explicitlyrepeated use of a single central methodology, the economicapproach. Students learn how economists think and how to think likean economist. With concrete, numerical examples and novel, engagingapplications, interest for readers remains high as live graphs anddata respond to manipulation by the user. Finally, clear writingand active learning are features sure to appeal to modernpractitioners and their students. The website accompanying the textis found at www.depauw.edu/learn/microexcel .

If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

Book De*ionIncorporating recent advances in modern macroeconomics， this fifth edition offers increased coverage of long-run analysis and a new treatment of US policy rules and price adjustment. The authors provide a thorough account of the Solow Growth Model， develop the insights of endogenous-growth theory， explain the role of fiscal and monetary policy in the long run， and present a structural look at unemployment. Having examined the US monetary system and the Fed's policy rule， and on fluctuations in inflation and output， the book goes on to discuss how the policy rule is integrated into the general model of the economy. Also available are a corresponding study guide， instructor's manual， and test-item file. 作者简介： Robert E.Hall is professor of economics at Standford University and also Senior Fellow at the Hoover Institution. He received his B.A.from the University of California， Berkeley， and his Ph.D.from the Massachusetts Insititute of Technology. He taught at

Unfinished at the time of Marx'sdeath in 1883 and first published with a preface by FrederickEngels in 1894, the third volume of "Das Kapital" strove to combinethe theories and concepts of the two previous volumes in order toprove conclusively that capitalism is inherently unworkable as apermanent system for society. Here, Marx asserts controversiallythat - regardless of the efforts of individual capitalists, publicauthorities or even generous philanthropists - any market economyis inevitably doomed to endure a series of worsening, explosivecrises leading finally to complete collapse. But he also offers aninspirational and compelling prediction: that the end of capitalismwill culminate, ultimately, in the birth of a far greater form ofsociety.

The book is... timely, and if it will irritate some of theexperts it will also help bring some neglected issues and theoriesinto public focus. This ... has always been Mrs. Jacobs' mostnotable taient and her most constructive contribution.

"Two experts from Yale tackle the business wake–up–call dujour–environmental responsibility–from every angle in thisthorough, earnest guidebook: pragmatically, passionately,financially and historically. Though "no company the authors knowof is on a truly long–term sustainable course," Esty and Winstonlabel the forward–thinking, green–friendly (or at leastgreen–acquainted) companies WaveMakers and set out to assesshonestly their path toward environmental responsibility, and itsimpact on a company′s bottom line, customers, suppliers andreputation. Following the evolution of business attitudes towardenvironmental concerns, Esty and Winston offer a series offascinating plays by corporations such as Wal–Mart, GE and Chiquita(Banana), the bad guys who made good, and the good guys–watchdogsand industry associations, mostly–working behind the scenes. A vastnumber of topics huddle beneath the umbrella of threats to theearth, and many get a thorough analysis here: from global warmingto el

Friedman and Schwartz's A Monetary History of the United States, 1867-1960, published in 1963, stands as one of the most influential economics books of the twentieth century. A landmark achievement, the book marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. The chapter entitled "The Great Contraction, 1929-33" addressed the central economic event of the century, the Great Depression. Published as a stand-alone paperback in 1965, The Great Contraction, 1929-1933 argued that the Federal Reserve could have stemmed the severity of the Depression, but failed to exercise its role of managing the monetary system and ameliorating banking panics. The book served as a clarion call to the monetarist school of thought by emphasizing the importance of the money supply in the functioning of the economy--a concept that has com

This is a book about a handful of men with a curious claim to fame. By all the rules of schoolboy history books, they were nonentities: they commanded no armies, sent no men to their deaths, ruled no empires, took little part in history-making decisions. A few of them achieved renown, but none was ever a national hero; a few were roundly abused, but none was ever quite a national villain. Yet what they did was more decisive for history than many acts of statesmen who basked in brighter glory, often more profoundly disturbing than the shuttling of armies back and forth across frontiers, more powerful for good and bad than the edicts of kings and legislatures. It was this: they shaped and swayed men's minds. And because he who enlists a man's mind wields a power even greater than the sword or the scepter, these men shaped and swayed the world. Few of them ever lifted a finger in action; they worked, in the main, as scholars -- quietly, inconspicuously, and without much regard for what the world had to say abou