If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

Privatizing China: Inside china's Stock Markets goes behind the hype and the headlines to show the reality of China's stock markets. Understanding these markets and knowing how they need to develop is essential to the rising generation of foreign investors, fund managers, executives and regulators who only recently have been given access. It is the only book to provide a comprehensive analysis of how the market was established and how this history has shaped its current strengths and weaknesses. In this second edition of Privatizing China, the authors Carl Walter and Fraser Howie have completely revised and updated their account of the evolution of China's equity markets. As long-term market participants, the authors have added three new chapters that provide an insider's view of the political struggle over market reform, an in-depth look at the resulting 2005 G share reforms and a full treatment of the policies and market practice of the Qualified Foreign Institutional Investor （QFll）channel.

Galbraith's classic on the "economics of abundance" is, in thewords of the New York Times, "a compelling challenge toconventional thought." With customary clarity, eloquence, andhumor, Galbraith cuts to the heart of what economic security means(and doesn't mean) in today's world and lays bare the hazards ofindividual and societal complacence about economic inequity. While"affluent society" and "conventional wisdom" (first used in thisbook) have entered the vernacular, the message of the book has notbeen so widely embraced--reason enough to rediscover The AffluentSociety.

Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

The New York Times bestseller-an investment book for thecoming age of high inflation. On the heels of the most recent economic crisis, America isheaded toward another: high inflation and dollar devaluation. Thesigns are clear: Federal debt is compounding while growth hasstalled, and America's foreign creditors are questioning thedollar's reserve currency status. Meanwhile, the "hidden" federaldebt, much larger than the official debt, makes things evenworse. But the good news, according to Charles Goyette, is that thosewho are prepared can protect themselves-and even profit-in this newera. Drawing on historical examples and a clear, down-to-earthanalysis, he explains the importance of gold, silver, and otheralternative investments when inflation takes off. He also givesreaders the investing tools to protect their savings and capitalizeon the opportunities ahead. Savvy readers don't have to be leftholding the bag after decades of government irresponsibility.

这本畅销经典受到无数人的喜爱，它揭示出古老的“巴比伦寓言”的成功秘诀，被誉为关于节俭、理财和个人财富成功的励志书。 THE MULTI-MILLION COPY BESTSELLING CLASSIC Read by millions, this timeless book holds the key to success-in the secrets of the ancients. Based on the famous "Babylonian principles," it's been hailed as the greatest of all inspirational works on the subject of thrift and financial planning. ACHIEVE PERSONAL WEALTH... This celebrated bestseller offers an understanding of-and a solution to-personal money problems.This is the original classic that reveals the secrets to acquiring money, keeping money, and making money earn even more money. Simply put: the original money-management favorite is back!

Twenty-five new runways would eliminate most air travel delays in America; fifty patent owners are blocking a major drug company from creating a cancer cure; 90 percent of our broadcast spectrum sits idle while American cell phone service suffers. These problems have solutions that can jump-start innovation and help save our troubled economy. So, what’s holding us back? Michael Heller, a leading authority on property, reveals that while private ownership creates wealth, too much ownership means that everyone loses. Startling and accessible, The Gridlock Economy offers insights on how we can overcome this preventable paradox.

It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

《中国农村的金融发展--以农村信用合作社的改革为中心(英文版)》：I ammost grateful to Professor Masaaki ISHIDA of the Graduate School ofBioresources, Mie University, Japan. He was my doctoral instructorwho guided me into the academic world of economics. He is veryfamous in the research of agricultural policies and cooperatives,excelling at micro analy- ses of farmers' action. He has won a lotof academic awards from the Agricul- tural Economics Society ofJapan and The Farm Management Society of Ja- pan, etc. He also hasgreat personalities of wisdom, diligence and generos- ity. I feelvery fortunate to be one of the overseas students of ProfessorMasaaki ISHIDA.

An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

Smith's "The Wealth of Nations" was the first comprehensivetreatment of political economy. Originally delivered in the form oflectures at Glasgow, the book's publication in 1776 co-incided withAmerica's Declaration of Independence. These volumes includeSmith's assessment of the mercantile system, his advocacy of thefreedom of commerce and industry, and his famous prophecy that"America will be one of the foremost nations of the world".

In this short, powerful book, multimillionaire and bestsellingauthor Steven K. Scott reveals King Solomon’s breakthroughstrategies to achieve a life of financial success and personalfulfillment. Steve Scott flunked out of every job he held in his first six yearsafter college. He couldn’t succeed no matter how hard he tried.Then Dr. Gary Smalley challenged him to study the book of Proverbs,promising that in doing so he would achieve greater success andhappiness than he had ever known. That promise came true, makingScott a millionaire many times over. In The Richest Man Who Ever Lived, Scott reveals Solomon’s key forwinning every race, explains how to resolve conflicts and turnenemies into allies, and discloses the five qualities essential tobecoming a valued and admired person at work and in your personallife. Scott illustrates each of Solomon’s insights and strategieswith anecdotes about his personal successes and failures, as wellas those of such extraordinary people as Benjamin Franklin, ThomasEdis

A storm is coming, a turbulent new era in which the planet's supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket-but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With the help of the author's 'all season' Oil Indicator, you'll learn how to choose the right investments for any market environment, as you discover; why oil and natural gas stocks should be core holdings in every investor's portfolio, why a cautious buy-and-hold strategy is a sure monet loser, why conventional 'safe' stocks are really the riskiest, why gold may be on the verge of a historic bull run, how the global oil wars make defense stocks a premium buy, where to find the best bets in the field of alternative energy, how to profit from real estate without actually owning any.

The author of Simple Spells for Love returns with everythingthe curious reader needs to know about the art of casting spellsand crafting charms to increase prosperity, enhance creativeprocesses, attract investors and partners, increase businessopportunities, and find the right career.

The truth behind the causes and effects of America's economicdownturn. The Complete Idiot's Guide(r) to the Financial Crisis explainsthe root causes and connects the events and issues with theproblems that have confronted Americans over the course of morethan a year, giving readers an unvarnished, unbiased, and in-depthanalysis of the factors that lead up to the crisis, the majorevents that defined it, and the decisions and ramifications thatresulted from it. ?Interest in the financial crisis continues to build with severalhigh- profile books and an HBO movie due out in 2010, as well asthe success of Michael Moore's Capitalism: A Love Story ?Much of the financial crisis writing to date has been of thebreaking news variety-this book will be one of the first bookspublished after the smoke has cleared to offer a comprehensiveanalysis of what happened and how

Book De*ionIncorporating recent advances in modern macroeconomics， this fifth edition offers increased coverage of long-run analysis and a new treatment of US policy rules and price adjustment. The authors provide a thorough account of the Solow Growth Model， develop the insights of endogenous-growth theory， explain the role of fiscal and monetary policy in the long run， and present a structural look at unemployment. Having examined the US monetary system and the Fed's policy rule， and on fluctuations in inflation and output， the book goes on to discuss how the policy rule is integrated into the general model of the economy. Also available are a corresponding study guide， instructor's manual， and test-item file. 作者简介： Robert E.Hall is professor of economics at Standford University and also Senior Fellow at the Hoover Institution. He received his B.A.from the University of California， Berkeley， and his Ph.D.from the Massachusetts Insititute of Technology. He taught at

Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.

Written during the winter of 1857-8, the "Grundrisse" wasconsidered by Marx to be the first scientific elaboration ofcommunist theory. A collection of seven notebooks on capital andmoney, it both develops the arguments outlined in the CommunistManifesto (1848) and explores the themes and theses that were todominate his great later work "Capital". Here, for the first time,Marx set out his own version of Hegel's dialectics and developedhis mature views on labour, surplus value and profit, offering manyfresh insights into alienation, automation and the dangers ofcapitalist society. Yet while the theories in "Grundrisse" make ita vital precursor to "Capital", it also provides invaluablede*ions of Marx's wider-ranging philosophy, making it a uniqueinsight into his beliefs and hopes for the foundation of acommunist state.

The 2007–08 subprime financial crisis is the jumping-off pointfor Smick's (Johnson Smick International) examination of currentthreats to global prosperity. He explains that although thesubprime losses are small in the context of world financialmarkets, a lack of transparency has diminished investor confidence,dried up financial liquidity, and threatened the very foundationsof our world financial system. He says that the growth of globalfinancial markets has made it more difficult for central banks likethe U.S. Federal Reserve to intercede effectively in times ofcrisis. Smick compares the subprime crisis to past events like theUK's forced devaluation of the pound in 1992 and Japan's economicstagnation in the 1990s. He warns of pending dangers like anoverheating of the Chinese development juggernaut and the presentcalls for protectionism by U.S. politicians. He favors a globalfinancial system built on transparency and trust. Smick's role forsome 30 years as an economic adviser to central bankers andleg

In The Great Shame, Thomas Keneally--the bestselling, BookerPrize-winning author of Schindler's List--combines the authority ofa brilliant historian and the narrative grace of a great novelistto present a gripping account of the Irish diaspora. The nineteenth century saw Ireland lose half of its population tofamine, emigration, or deportation to penal colonies inAustralia--often for infractions as common as stealing food. Amongthe victims of this tragedy were Thomas Keneally's own forebearers,and they were his inspiration to tell the story of the Irish whostruggled and ultimately triumphed in Australia and North America.Relying on rare primary sources--including personal letters, courttran*s, ship manifests, and military documents--Keneallyoffers new and important insights into the impact of the Irish inexile. The result is a vivid saga of heroes and villains, fromGreat Famine protesters to American Civil War generals to greatorators and politicians.