In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after bac

Marty Sklar was hired by The Walt Disney Company after hisjunior year at UCLA, and began his Disney career at Disneyland inJuly 1955, the month before the park opened. He spent his firstdecade at Disney as "the kid," the very youngest of the creativeteam Walt had assembled at WED Enterprises. But despite his youth,his talents propelled him forward into substantial responsibility:he became Walt's speech writer, penned Walt's and Roy's messages inthe company's annual report, composed most of the publicity andmarketing materials for Disneyland, conceived presentations for theU.S. government, devised initiatives to obtain sponsors to enablenew Disneyland developments, and wrote a twenty-four-minute filmexpressing Walt's philosophy for the Walt Disney World project andEpcot. He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become presidentand principal creative executive of Walt Disney Imagineering, andhe devoted his entire career to creating, enhancing, and expand

Totally frank is the hard-hitting career autobiography of the England and Chelsea footballer,featuring a full account of his life on and off the pitch,including all the stories from World Cup 2006.

Bruce Lee has been recognized primarily for his physicalskills and tactical principles in the art of unarmed combat. ButBruce Lee: Artist of Life reveals that Lee was a man who was equalparts poet, Philosophysopher, scientist, actor. producer, director,author, choreographer, Martial Artsl artist, husband, father, andfriend, dedicated to artistic expression with the goal ofself-knowledge. Bruce Lee: Artist of Life is a collection ofwritings comprising eight parts: writings on Chinese Gung Fu,Philosophysophy psychology, Jeet Kune Do, acting, andself-knowledge, as well as a section of Lee's poetry and letters,revealing a side of Bruce Lee rarely seen letters, revealing a sideof Bruce Lee rarely seen previously. As John Little writes in theIntroduction, "No matter what the topic...you get the distinctimpression from reading Lee's words that hee, indeed, was a 'realman,' a real human being, who was in fact laying bare hissoul."