In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after bac

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one of the most photographed people on the planet, david beckham is a constant source of fascination for celebrity watchers and sports fans all over the world, his ever-changing array of clothes, hairstyles, and companions Js never missed by the waiting photographers whenever he comes or goes.

Shortlisted for the Financial Times and Goldman Sachs BusinessBook of the Year Prize 2008 The Snowball is the first and will bethe only biography of the world's richest man, Warren Buffett,written with his full cooperation and collaboration. Combining aunique blend of "The Sage of Omaha's" business savvy, life storyand philosophy, The Snowball is essential reading for anyonewishing to discover and replicate the secrets of his business andlife success. Warren Buffett is arguably the world's greatestinvestor. Even as a child he was fascinated by the concept of riskand probability, setting up his first business at the age of six.In 1964 he bought struggling Massachusetts textile firm BerkshireHathaway and grew it to be the 12th largest corporation in the USpurely through the exercise of sound investing principles - a featnever equalled in the annals of business. Despite an estimated networth of around US$62 billion, Buffett leads an intriguingly frugallife taking home a salary of only GBP50,000 a year. Hi

What would inspire a man to give up his job? Lie to hisfriends? Avoid his parents? Con his girlfriend? And shell out tensof thousands of his own cash? Only to spend months in a darkenedroom in South London, looking for the money shot and hanging outwith people named after puns? 'Anonymous' never thought he wouldbecome a porn director. His dad's a vicar and his mother bakescakes for the WI. But when his career as a session musician stalls,he decides it's time for plan B. So begins his first year as arookie director. Trying to film a secret orgy in a five-star hotelcan be tricky, especially when a plane load of flight attendantstry and join in. Then there's your temperamental cameraman and theporn star who can't get it up. And when exactly is the right timeto tell your gorgeous but sensitive girlfriend what you really dofor a living? Full of hilarious and downright eye-popping stories,TOUCH WOOD is the first book to expose the secret world of the UKporn industry. Shocking and deliciously naughty, it is v

Told by the band themselves and manager Paul McGuinness, withpictures from their own archives, this story of U2 allows accessinto the inner life of one of the greatest rock bands. It presentsworse hangovers, prayer meetings and wild parties, encounters withPresidents and Popes, and intimate accounts of the creation oftheir classic songs.