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His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. 作者简介： Rob Snell began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog at http://ystore.blogs.com
The biggest challenge faced by both Beginning and Experienced Wealth Builders is raising the money they need to start, buy, or expand their business activities. This guidebook shows these entrepreneurs how, and where, to get the money needed for their business moneymaking enterprises. Even if the Beginning Wealth Builder (BWB for short) or Experienced Wealth Builder (EWB), has poor credit, a history of bankruptcy, slow pays, or other financial troubles, this guidebook shows him/her how to get the loan, venture capital, public (or private) money, or grant they need. Since businesses vary widely in the amount of money needed, this book covers getting funding from just a few thousand dollars to multi-millions. Businesses covered range from the small mom-and-pop type activity to the successful firm having up to 500 employees. Either type of business can use the many hands-on directions given in this book.
在营销与传媒的时代，把商品或理念轰轰烈烈地搞成活动事件是不可少的，它可创造的潜能无限，也已是主要的商业沟通模式。而活动场合氛围的塑造，则是成功与否的关键。整体基调的构成，从建筑体、空间、色彩、灯光、家具等元素，因应企业的整体感、商品的特质而有不同发挥。对国内仍属新鲜领域的“event design”，本书是相当有用的参考。
For twentysomethings and thirtysomethings, controlling one's financial life is a challenge many times exacerbated by a lack of knowledge about how money works. Author Kobliner, herself under 30, has assembled an excellent collection of basic money management principles and has specially tailored this presentation to the particular interests of these age groups. She discusses investing in mutual funds, tax-deferred savings plans, staying away from ATMs, legal tax deductions, understanding the minimal return on bank passbook savings accounts, tearing up credit cards, 401k plans and IRAs, and other important topics. Kobliner, who narrates her own work, emphasizes the personal discipline required to implement these sound suggestions, an example of her keen insights with this targeted audience and her experience as a contributor to Money magazine. This neatly summarized material?short and sweet, just like this age group will want?nicely accompanies such well-known works as The Beardstown Ladies' Common-Sense Inves
