Everyone knows that Toyota has had an amazing twenty-five- yearrun, rising from a humble Japanese start-up to a thriving globalgiant. But how did it pass Ford and GM to become the world’slargest auto manufacturer? And how does it continue to thrive whileso many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota’s past and present,interviewing senior executives who rarely talk to the press, alongwith many other sources. The powerful lessons that he distills,especially about corporate culture, are valuable for managers inall industries.
The market for business knowledge is booming, as companieslooking to improve their performance pour billions of dollars intotraining programs, consultants, and executive education.Why, then,are there so many gaps between what firms know they should do andwhat they actually do?Why do so many companies fail to implementthe experience and insight they've worked so hard to acquire? TheKnowing-Doing Gap is the first book to confront the challenge ofturning knowledge about how to improve performance into actionsthat produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors andteachers, identify the causes of the knowing-doing gap and explainhow to close it.The message is clear-firms that turn knowledge intoaction avoid the "smart talk trap."Executives must use plans,analysis, meetings, and presentations to inspire deeds, not assubstitutes for action.Companies that act on their knowledge alsoeliminate fear, abolish destructive internal competition, measurewhat matters, and promo
THE DREAM She is twenty, beautiful, dirt-poor, and hoping for a better lifefor her infant daughter when LuAnn Tyler is offered the gift of alifetime, a $100 million lottery jackpot. All she has to do ischange her identity and leave the U.S. forever. THE KILLER It's an offer she dares to refuse...until violence forces herhand and thrusts her into a harrowing game of high-stakes,big-money subterfuge. It's a price she won't fully pay...until shedoes the unthinkable and breaks the promise that made herrich. THE WINNER For if LuAnn Tyler comes home, she will be pitted against thedeadliest contestant of all: the chameleonlike financial mastermindwho changed her life. And who can take it away at will...
Kessler, bestselling author of Running Money, made his fortune speculating on Silicon Valley. Now he turns his nose for new technology to medicine. Will the same advances that revolutionized computers ripple through hospitals, changing how health care works? Kessler interviews doctors, technicians, radiologists and the businessmen behind technology in medicine. Advances in radiology—which encompasses all the ways we peek inside our bodies, from X-rays to MRIs—are beginning to make our hospitals look like Star Trek. New scanners can provide a high-resolution, three-dimensional image of the heart and allow doctors to spot blockages. Computer-aided diagnostic software is slowly replacing radiologists in looking for cancer in mammograms. But HMOs, lawsuits and patients' desire for personal care may prevent these new techniques from ever being used. As Kessler asks, "What if the future was here with no one to pay for it?" Kessler has a raconteur's ability to entertain, and his outsider's view of medicine is fa
In The Origin of Brands, marketing experts AI Ries and Laura Ries apply Darwin's theories of evolution to the branding process. The result is an innovative and strikingly effective strategy for creating new products,building a successful brand, and, in turn, achieving business growth. The Rieses take you through the process of creating and sustaining a brand, including how new ideas are developed, the importance of being first, inventing a new category, positioning against a competitor, the role of public relations, protecting the brand, and knowing when to give up on an existing brand. Insightful studies and examples of branding successes and failures illustrate their theories in action. The Origin of Brands is the definitive book on the subject, and the Rieses will show you how to come out on top in the high-stakes world of branding. 作者简介：Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with
A friend’s recommendation is more powerful than anyadvertisement. In the world of Facebook, Twitter, and beyond, thatrecommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power ofword-of-mouth marketing to transform your business. Listen to yourcustomers and prospects. Deliver value, excitement, and surprise.And most important, learn how to truly engage your customers andhelp them spread the word
In his 14th book, bestselling author Nicholas Sparks tells theunforgettable story of a man whose brushes with death lead him tothe love of his life. After U.S. Marine Logan Thibault finds a photograph of a smilingyoung woman buried in the dirt during his tour of duty in Iraq, heexperiences a sudden streak of luck -- winning poker games and evensurviving deadly combat. Only his best friend, Victor, seems tohave an explanation for his good fortune: the photograph -- hislucky charm. Back home in Colorado, Thibault can't seem to get the woman inthe photograph out of his mind and he sets out on a journey acrossthe country to find her. But Thibault is caught off guard by thestrong attraction he feels for the woman he encounters in NorthCarolina - Elizabeth, a divorced mother -- and he keeps the storyof the photo, and his luck, a secret. As he and Elizabeth embarkupon a passionate love affair, his secret soon threatens to tearthem apart -- destroying not only their love, but also theirlives. Filled with tender r
When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler --This text refers to an out of print or unavailable edition of this title.
Zigzag Your Way to Success! Have you ever set your sights onthe top of a mountain and then started your ascent by headingstraight through the trees and up the sheer cliffs? Or driven inyour car to the other side of town--as the crow flies? Of coursenot! Because you instinctively know that, just as a river has towend its way around obstacles, the best route is never actually astraight line! In The Zigzag Principle, Rich Christiansen applies afoundational law of nature to business management,entrepreneurship, goal-setting, and life in general as he exploreswhy zigzagging toward our intended outcomes is more effective thantrying to bulldoze our way through whatever stands between us andour objectives. Christiansen helps you get started, make your wayover the big hill to initial profitability, and minimize risksalong the way. A s the head of well-established corporations and asthe brains behind numerous start-ups, Christiansen has been throughit all, and he's charted all the zigs and zags you'll encounter. InThe
The succession of crises facing the U.S. economy in 2008 and 2009 have thrown a bright spotlight on Federal Reserve chairman Ben Bernanke. Each of his moves to address the disastrous economic conditions are reported and analyzed at length in the press as he works to mitigate the effects of the sub-prime lending debacle and resulting credit crisis. Bernanke is undergoing a stern test as America's central banker — a test created for him, in large part, by his predecessor, Alan Greenspan. This new paperback edition of Bernanke’s Test is completely updated with events through the end of 2009. As such, it's among the most valuable and up-to-the-minute works on Bernanke's career as Fed chair published to date, making it an essential look at the central figure shaping the recovery of the U.S. and world economies.
Discover how your net worth can be worth more "The Ten Roadsto Riches" takes an engaging and informative look at some ofAmerica's most famous (and infamous) modern-day millionaires (andbillionaires) and reveals how they found their fortunes.Surprisingly, the super-wealthy usually get there by taking justone of ten possible roads. And now, so can you Plenty of books tellyou how to be frugal and save, but "The Ten Roads to Riches" tellsyou how you can, realistically, get super-rich. Throughout thesepages, renowned investment expert and self-made billionaire KenFisher highlights amusing anecdotes of individuals who havetraveled (or tumbled) down each road, and tells you how to increaseyour chances of success. Whether it's starting a business, owningreal estate, investing wisely, or even marrying very, very well,Fisher will show how some got it right and others got it horriblywrong. Find out the right questions to ask when starting your ownbusiness-the richest road of all Learn what Mark Cuban, RupertMurdo
Developed by two Harvard scientists, this is a revolutionaryand fascinating new approach for achieving extraordinary success -how to re-train your brain to win. Ever wonder why some people seemblessed with success? In fact, everyone is capable of winning inlife - you just need to develop the right brain for it. In "TheWinner's Brain", Drs. Jeffrey Brown and Mark Fenske usecutting-edge neuroscience to reveal the secrets of those whosucceed no matter what - and demonstrate how little it has to dowith IQ or upbringing. Through simple everyday practices, Brown andFenske explain how to unlock the Brain's hidden potential using:Balance - Make emotions work in your favour; Bounce - Create afailure-resistant brain; Opportunity Radar - Spot hot prospectspreviously hidden by problems; Focus Laser - Lock into what'simportant; and, Effort Accelerator - Cultivate the drive to win.Along the way, meet dozens of interesting people who possess 'winfactors' (like the inventor of Whac-A-Mole) and glean fascinatinginforma
David Allen's Getting Things Done hit a nerve and ignited amovement with businesses, students, soccer moms, and techies allthe way from Silicon Valley to Europe and Asia. Now, David Allenleads the world on a new path to achieve focus, control, andperspective. Throw out everything you know about productivity -Making It All Work will make life and work a game you can win. Forthose who have already experienced the clarity of mind from readingGetting Things Done, Making It All Work will take the process tothe next level. David Allen shows us how to excel in dealing withour daily commitments, the unexpected, and the information overloadthat threatens to drown us. Making It All Work provides aninstantly usable, success-building tool kit for staying ahead ofthe game. Making It All Work addresses: how to figure out where youare in life and what you need; how to be your own consultant and aCEO of your life; moving from hope to trust in decision-making;when not to set goals; harnessing intuition, spontaneity, an
Another extraordinary business fable from the "New York Times"bestselling author Patrick LencioniWritten in the same dynamicstyle as his previous bestsellers including "The Five Dysfunctionsof a Team," Lencioni illustrates the principles of inspiring clientloyalty through a fascinating business fable. He explains thetheory of vulnerability in depth and presents concrete steps forputting it to work in any organization. The story follows a smallconsulting firm, Lighthouse Partners, which often beats outbig-name competitors for top clients. One such competitor buys outLighthouse and learns important lessons about what it means toprovide value to its clients. Offers a key resource for gainingcompetitive advantage in tough times Shows why the quality ofvulnerability is so important in business Includes ideas forinspiring customer and client loyalty Written by the highlysuccessful consultant and business writer Patrick LencioniThis newbook in the popular Lencioni series shows what it takes to gain areal and lastin
The number one guide to corporate valuation is back and betterthan ever Thoroughly revised and expanded to reflect business conditions intoday's volatile global economy, Valuation, Fifth Edition continuesthe tradition of its bestselling predecessors by providingup-to-date insights and practical advice on how to create, manage,and measure the value of an organization. Along with all new case studies that illustrate how valuationtechniques and principles are applied in real-world situations,this comprehensive guide has been updated to reflect newdevelopments in corporate finance, changes in accounting rules, andan enhanced global perspective. Valuation, Fifth Edition is filledwith expert guidance that managers at all levels, investors, andstudents can use to enhance their understanding of this importantdiscipline. * Contains strategies for multi-business valuation and valuationfor corporate restructuring, mergers, and acquisitions * Addresses how you can interpret the results of a
There’s never been a career guide like THE ADVENTURES OFJOHNNY BUNKO: THE LAST CAREER GUIDE YOU'LL EVER NEED . Told inmanga – the Japanese comic book format that’s an internationalsensation – it’s the fully illustrated story of a young Everymanjust out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through hisearly months as a working stiff until a crisis prompts him torethink his approach. Step by step he builds a career, illustratingas he does the six core lessons of finding, keeping, andflourishing in satisfying work. A groundbreaking guide to survivingand flourishing in any career, THE ADVENTURES OF JOHNNYBUNKO is smart, engaging and insightful, and offers practicaladvice for anyone looking for a life of rewarding work.
Covers hot new travel trends such as cruises, extreme tours, senior travel, international travel, and more.
Negotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Contents include: Preparing the necessary information before a negotiation； Managing multiparty negotiations； Assessing the position of the opposing side； Determining your sources of power and authority in a negotiation； Recognizing the barriers to agreement and how to overcome them. Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.
