The complete guide to a winning pay-per-click marketingcampaign Pay-per-click advertising-the "sponsored results" onsearch engine results pages-is increasingly being used to drivetraffic to websites. Marketing and advertising professionalslooking for a hands-on, task-based guide to every stage of creatingand managing a winning PPC campaign will get the step-by-stepinstruction they need in this detailed guide. Using the popular "AnHour A Day" format, this book helps you avoid the pitfalls andplan, develop, implement, manage, and monitor a PPC campaign thatgets results. Successful pay-per-click campaigns are a keycomponent of online marketing This guide breaks the project downinto manageable tasks, valuable for the small-business owner aswell as for marketing officers and consultants Explains core PPCconcepts, industry trends, and the mechanics that make a campaignwork Shows how to perform keyword research, structure campaigns,and understand campaign settings and various pricing modelsDiscusses how to wr

Eliminates lengthy introductions, detailed explanations, and sidebars, focusing on what new Mac OS X users want most-clear instructions on how to accomplish specific tasks An easy-to-navigate landscape layout featuring a two-column design and illustrated step-by-step instructions make it easy to find a specific task fast and get it done in a flash Tasks covered include adjusting system preferences, creating and managing user accounts, managing files and folders, using the Dashboard, networking wirelessly with AirPort, using iTunes and iPods, connecting to a Windows network, watching videos and DVDs, viewing and organizing pictures with iPhoto, making movies with iMovie, blogging and Web designing with iWeb, and using a .Mac account Published to coincide with Apple's release of Leopard

《深入Linux内核架构》讨论了Linux内核的概念、结构和实现。主要内容包括多任务、调度和进程管理，物理内存的管理以及内核与相关硬件的交互，用户空间的进程如何访问虚拟内存，如何编写设备驱动程序，模块机制以及虚拟文件系统，Ext文件系统属性和访问控制表的实现方式，内核中网络的实现，系统调用的实现方式，内核对时间相关功能的处理，页面回收和页交换的相关机制以及审计的实现等。此外，《深入Linux内核架构》借助内核源代码中关键的部分进行讲解，帮助读者掌握重要的知识点，从而在运用中充分展现Linux系统的魅力。《深入Linux内核架构》适合Linux内核爱好者阅读。 Find an introduction to the architecture, concepts andalgorithms of the Linux kernel in Professional Linux KernelArchitecture, a guide to the kernel sources and large number ofconnections among subsystems. Find an introduction to

This book constitutes the refereed proceedings of the Second Hellenic Conference on Artificial Intelligence, SETN 2002, held in Thessaloniki, Greece, in April 2002. The 42 revised full papers presented together with two invited contributions were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on knowledge representation and reasoning, logic programming and constraint satisfaction, planning and scheduling, natural language processing, human-computer interaction, machine learning, intelligent Internet and multiagent systems, and intelligent applications.

An effective Web site is the key to success for every venturefrom class reunions to major corporations. And since Web technologychanges rapidly, Building a Web Site For Dummies, 4th Edition isfully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if yourexperience is severely limited, this book makes it easy and fun.You'll learn to plan, design, create, launch, and maintain yoursite using the most up-to-date tools. A quality Web presence is essential in today's marketplace, andmany individuals charged with creating one are unaware of thechallenges This guide gives novice Web designers the tools and know-how toplan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, includingcoverage of HTML, WYSIWYG construction software, CSS, andnavigation plans Shows how to spruce up your site with topnotch graphics, video,and great content Guides you through getting your site online, promoting it, ande

Affiliate marketing is here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate ma

A must–have guide that covers all the new features of Visual Studio 2010Visual Studio allows you to create and manage programming projects for the Windows platform, and the new 2010 version has undergone a major overhaul comprised of significant changes. Written by an author team of veteran programmers and developers, Professional Visual Studio 2010 gets you quickly up to speed on what you can expect from the newest version of Visual Studio.This book′s first section is dedicated to familiarizing you with the core aspects of Visual Studio 2010. Everything you need is contained in the first five chapters, from the IDE structure and layout to the various options and settings you can change to make the user interface synchronize with your own way of doing things.From there, the remainder of the book is broken into 11 parts:Getting Started: In this part, you learn how to take control of your projects and organize them in ways that work with your own style.Digging Deeper: Though the many graphical compon

The latest edition of this classic is updated with new problemsets and material The Second Edition of this fundamental textbook maintains thebook's tradition of clear, thought-provoking instruction. Readersare provided once again with an instructive mix of mathematics,physics, statistics, and information theory. All the essential topics in information theory are covered indetail, including entropy, data compression, channel capacity, ratedistortion, network information theory, and hypothesis testing. Theauthors provide readers with a solid understanding of theunderlying theory and applications. Problem sets and a telegraphicsummary at the end of each chapter further assist readers. Thehistorical notes that follow each chapter recap the mainpoints. The Second Edition features: * Chapters reorganized to improve teaching * 200 new problems * New material on source coding, portfolio theory, and feedbackcapacity * Updated references Now current and enhanced, the Second Edition of Elements ofInformation Theory

A complete guide to Pentaho Kettle, the Pentaho Datalntegration toolset for ETL This practical book is a complete guideto installing, configuring, and managing Pentaho Kettle. If you’rea database administrator or developer, you’ll first get up to speedon Kettle basics and how to apply Kettle to create ETLsolutions—before progressing to specialized concepts such asclustering, extensibility, and data vault models. Learn how todesign and build every phase of an ETL solution. Shows developers and database administrators how to use theopen-source Pentaho Kettle for enterprise-level ETL processes(Extracting, Transforming, and Loading data) Assumes no priorknowledge of Kettle or ETL, and brings beginners thoroughly up tospeed at their own pace Explains how to get Kettle solutions up andrunning, then follows the 34 ETL subsystems model, as created bythe Kimball Group, to explore the entire ETL lifecycle, includingall aspects of data warehousing with Kettle Goes beyond routinetasks to explore how to