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This tale of a soldier s self-reliance during the Spanish American War is history s greatest motivational lesson, now collected with Elbert Hubbard s most treasured inspirational works. A Message to Garcia touched so profound a chord in readers that, after its publication in 1899, it became one of the most widely read works in human history. A Message to Garcia tells the story of an American soldier charged with delivering a critical message to a leader of Cuban rebel forces during the Spanish American War. In Hubbard s account, he delivered the urgent missive with no questions asked, no complaining, and no hedging. The enduring and almost unbelievably simple message of the essay is this: When asked to perform a task, don t ask How...? or Why...? or Wouldn t it be better if,/I> . . . ? Just do it and you will become more valued and respected than you ever imagined possible.
There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. It is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently, you have to think illogically. "Whatever You Think Think The Opposite" looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
In his widely praised book, award-winning psychologistJonathan Haidt examines the worlds philosophical wisdom through thelens of psychological science, showing how a deeper understandingof enduring maxims-like Do unto others as you would have others dounto you, or What doesnt kill you makes you stronger-can enrich andeven transform our lives.
Did you ever wonder why cheap wine tastes better in fancyglasses? Why sales of Macintosh computers soared when Appleintroduced the colorful iMac? New research on emotion and cognitionhas shown that attractive things really do work better, as DonaldNorman amply demonstrates in this fascinating book, which hasgarnered acclaim everywhere from "Scientific American" to "The NewYorker.""Emotional Design" articulates the profound influence ofthe feelings that objects evoke, from our willingness to spendthousands of dollars on Gucci bags and Rolex watches, to the impactof emotion on the everyday objects of tomorrow.Norman draws on awealth of examples and the latest scientific insights to present abold exploration of the objects in our everyday world. "EmotionalDesign" will appeal not only to designers and manufacturers butalso to managers, psychologists, and general readers who love tothink about their stuff.
In The Woman's Yoga Book , senior Iyengar Yoga teacherBobby Clennell offers a comprehensive program of asana (yoga poses)and pranayama (breathing techniques) designed to support menstrualhealth from menarche to menopause, along with nutritional andlifestyle information for those times off the yoga mat. With over30 years of teaching experience, she encourages women to draw onthe strength that comes from practicing women’s yoga. A formerprofessional animator, Bobby Clennell has used her skill inrendering 735 illustrations that teach right along with hertext.
