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    • The Complete Idiot's Guide to the Great Recession(ISBN=97815
    •   ( 3 条评论 )
    • Tom Gorman 著 /2010-07-01/ Penguin
    • The truth behind the causes and effects of America's economicdownturn. The Complete Idiot's Guide(r) to the Financial Crisis explainsthe root causes and connects the events and issues with theproblems that have confronted Americans over the course of morethan a year, giving readers an unvarnished, unbiased, and in-depthanalysis of the factors that lead up to the crisis, the majorevents that defined it, and the decisions and ramifications thatresulted from it. ?Interest in the financial crisis continues to build with severalhigh- profile books and an HBO movie due out in 2010, as well asthe success of Michael Moore's Capitalism: A Love Story ?Much of the financial crisis writing to date has been of thebreaking news variety-this book will be one of the first bookspublished after the smoke has cleared to offer a comprehensiveanalysis of what happened and how

    • ¥83.2 折扣:6.5折
    • Soft Power: The Means To Success In World Politics 软实力
    •   ( 7 条评论 )
    • Joseph S. Nye Jr. 著 /2005-04-01/ PGW
    • Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world (Publishers Weekly) Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. But as a new administration-whether Republican or Democrat-maps out its foreign policy, Nye emphasizes the importance of husbanding our military power and nurturing our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help the United States deal with critical global issues that require multilateral cooperation. America needs to move in a new direction. Isn't it time that we listene

    • ¥70 折扣:5折
    • Event Planning: The Ultimate Guide To Successful Meetings,Co
    •   ( 2 条评论 )
    • Judy Allen 著 /2009-02-01/ Wiley
    • 《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则,而第二版在版坚实的基础上,又加入了活动策划业内所出现的新领域和新内容,以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业,从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动(婚庆策划目前已发展为数十亿美元的大产业,隶属专业活动策划)的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your organization’simage — from the initial invitation to onsite operations. Whetheryou’re planning a product launch, conference, sales meeting, anincentive event, or a gala fund-raiser, remember that the magic ofa truly memorable

    • ¥238.1 折扣:6.9折
    • Capital: A Critique of Political Economy (Penguin Classics)
    •   ( 8 条评论 )
    • Karl Marx 著 /1992-05-01/ Penguin
    • Capital, one of Marx's major and most influential works, wasthe product of thirty years close study of the capitalist mode ofproduction in England, the most advanced industrial society of hisday. This new translation of Volume One, the only volume to becompleted and edited by Marx himself, avoids some of the mistakesthat have marred earlier versions and seeks to do justice to theliterary qualities of the work. The introduction is by ErnestMandel, author of Late Capitalism, one of the only comprehensiveattempts to develop the theoretical legacy of Capital. --This textrefers to the Paperback edition.

    • ¥83.2 折扣:6.5折
    • Wealth and Poverty of Nations 新国富论(国富与国贫)
    •   ( 8 条评论 )
    • David S. Landes 著 /1999-05-01/ W W Norton & Co Ltd
    • The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.

    • ¥100.7 折扣:6.9折
    • The Gridlock Economy: How Too Much Ownership Wrecks Markets,
    •   ( 1 条评论 )
    • Michael Heller /2010-02-01/ PGW
    • Twenty-five new runways would eliminate most air travel delays in America; fifty patent owners are blocking a major drug company from creating a cancer cure; 90 percent of our broadcast spectrum sits idle while American cell phone service suffers. These problems have solutions that can jump-start innovation and help save our troubled economy. So, what’s holding us back? Michael Heller, a leading authority on property, reveals that while private ownership creates wealth, too much ownership means that everyone loses. Startling and accessible, The Gridlock Economy offers insights on how we can overcome this preventable paradox.

    • ¥108.8 折扣:7.9折
    • Loyalty Myths(忠诚揭秘)
    •   ( 1 条评论 )
    • Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard 著 /2005-09-01/ 吉林长白山
    • In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

    • ¥160.4 折扣:7.9折
    • Capital: A Critique of Political Economy (Penguin Classics)
    •   ( 13 条评论 )
    • 卡尔 马克思 (Karl Marx) 著 /1993-03-01/ Penguin
    • Unfinished at the time of Marx'sdeath in 1883 and first published with a preface by FrederickEngels in 1894, the third volume of "Das Kapital" strove to combinethe theories and concepts of the two previous volumes in order toprove conclusively that capitalism is inherently unworkable as apermanent system for society. Here, Marx asserts controversiallythat - regardless of the efforts of individual capitalists, publicauthorities or even generous philanthropists - any market economyis inevitably doomed to endure a series of worsening, explosivecrises leading finally to complete collapse. But he also offers aninspirational and compelling prediction: that the end of capitalismwill culminate, ultimately, in the birth of a far greater form ofsociety.

    • ¥83.2 折扣:6.5折
    • egonomics: What Makes Ego Our Greatest Asset (or Most Expens
    •   ( 3 条评论 )
    • David Marcum 著 /2008-09-01/ Simon & Schuster
    • In this flawed, uneasy mix of business analysis and psychological study, business consultants Marcum and Smith offer a defense of ego and its broadly misunderstood counterpart, humility, along with a discussion of how to maneuver ego to effectively encourage individual talent and sound business practice. Though the very word has negative connotations, the authors see ego as a vital asset to business growth. Employees who handle ego effectively are more confident, assertive and willing to listen to others and thus more equipped to compete and excel. Those who don't are forced to work from a place of defensiveness and an oversensitivity to outside judgment. Marcum and Smith effectively demonstrate the benefits of successful ego management in situations as varied as Fred Rogers's fight to keep government funding for PBS and Sojourner Truth's Ain't I a Woman speech, but their plans for ego management in the workplace are vague, confusingly organized and unspecific. The authors have backgrounds in business and psy

    • ¥112.6 折扣:7.9折
    • Boomerang: Travels in the New Third World (ISBN=978039308181
    •   ( 58 条评论 )
    • Michael Lewis 著 /2012-03-01/
    • From the #1 New York Times bestselling author of The Big Short,Liar’s Poker and The Blind Side! The tsunami of cheap credit that rolled across the planetbetween 2002 and 2008 was more than a simple financial phenomenon:it was temptation, offering entire societies the chance to revealaspects of their characters they could not normally afford toindulge. The Greeks wanted to turn their country into a pi?ata stuffedwith cash and allow as many citizens as possible to take a whack atit. The Germans wanted to be even more German; the Irish wanted tostop being Irish. The trademark of Michael Lewis’s bestsellers is to tell animportant and complex story through characters so outsized andoutrageously weird that you’d think they have to be invented.(You’d be wrong.) In Boomerang, we meet a brilliant monk who hasfigured out how to game Greek capitalism to save his failingmonastery; a cod fisherman who, with three days’ training, becomesa currency trader for an Icelandic bank; and an Irish real estatedevelope

    • ¥151.2 折扣:7.9折
    • Electronic Structure(ISBN=9780521534406)
    •   ( 5 条评论 )
    • Richard M. Martin 著 /2012-01-01/ Cambridge University Press
    • The study of the electronic structure of materials is at amomentous stage, with the emergence of computational methods andtheoretical approaches. Many properties of materials can now bedetermined directly from the fundamental equations for theelectrons, providing insights into critical problems in physics,chemistry, and materials science. This book provides a unifiedexposition of the basic theory and methods of electronic structure,together with instructive examples of practical computationalmethods and real-world applications. Appropriate for both graduatestudents and practising scientists, this book describes theapproach most widely used today, density functional theory, withemphasis upon understanding the ideas, practical methods andlimitations. Many references are provided to original papers,pertinent reviews, and widely available books. Included in eachchapter is a short list of the most relevant references and a setof exercises that reveal salient points and challenge thereader.

    • ¥645.9 折扣:8.8折
    • Organizational Intelligence: A Guide To Understanding The Bu
    •   ( 1 条评论 )
    • Kenneth H. Silber 著 /2009-11-01/ Wiley
    • Essential resources for training and HR professionals KennethH. Silber and Lynn Kearny Organizational Intelligence A Guide toUnderstanding the business of your organization for HR, Training,and Performance Consulting Organizational Intelligence To succeed,those who practice as training, HPT, ID, OD, HR, or ITprofessionals must understand the "language of business," and thekey business issues and measures of the organizations we work for.Organizational Intelligence shows how to use the proven BusinessLogics Model to gather and synthesize the information needed tounderstand organizations, and how to align our work to key businessissues, explain it in appropriate language, and measure it in ameaningful way. "Kearny and Silber have taken the complexinterrelated aspects of a business and broken them into componentsand key questions that can help anyone understand the essence ofthat business." —Julie O'Mara, past president, American Society forTraining and Development "This book should be in your professio

    • ¥327.8 折扣:6.9折
    • The Ascent Of Money 货币的崛起 9780141035482
    •   ( 9 条评论 )
    • 尼尔·弗格森 (Niall Ferguson) 著 /2009-06-01/ Penguin
    • Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In "The Ascent of Money", Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history. From the cash injection that funded the Italian Renaissance to the stock market bubble that sparked the French Revolution, from the bonds that fueled Britain's war effort to the Wall Street Crash and today's meltdown, this is the story of boom and bust as it's never been told before. Whether you're scraping by or rolling in it, there's no better time to understand the ascent of money.

    • ¥60 折扣:7.9折
    • China and the Credit Crisis: The Emergence of a New World Or
    •   ( 2 条评论 )
    • Giles Chance /2010-03-01/ Wiley
    • Giles Chance is a visiting professor at the Guanghua Business School at Peking University, where he first taught a class in 1999. He met his Chinese wife at the World Bank in 1984, and first visited China in 1988. Since 1989, he has advised numerous foreign companies and investors in China, and has assisted many Chinese companies to source technology from Western companies, and raise capital in the Hong Kong and London markets. Giles was educated at St. Andrew's University in Scotland and at the Tuck School of Business at Dartmouth College in the United States, where he was a Fulbright Scholar.

    • ¥140.8 折扣:8.8折
    • Monetary History of the United States, 1867-1960 美国货币史,1867-
    •   ( 10 条评论 )
    • Milton Friedman 著 /1971-11-01/ Princeton University Press
    • Writing in the June 1965 issue of theEconomic Journal, Harry G. Johnson begins with a sentence seemingly calibrated to the scale of the book he set himself to review: "The long-awaited monetary history of the United States by Friedman and Schwartz is in every sense of the term a monumental scholarly achievement--monumental in its sheer bulk, monumental in the definitiveness of its treatment of innumerable issues, large and small . . . monumental, above all, in the theoretical and statistical effort and ingenuity that have been brought to bear on the solution of complex and subtle economic issues." Friedman and Schwartz marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. In their influential chapter 7, The Great Contraction--which Princeton published in 1965 as a separate paperback--they address the central e

    • ¥369.2 折扣:6.9折
    • Myob Software For Dummies 6E Australian Edition 978073140941
    •   ( 4 条评论 )
    • Veechi Curtis ,(维奇·柯蒂斯) 著 /2008-09-01/ Wiley
    • MYOB Software for Dummies has been completely updated in line with the latest version of the software, and also covers the latest on electronic payments and GST. Featuring expert tips for running your small business and working your business software harder and smarter, this jargon-free guide explains everything you need to know about MYOB software.

    • ¥150.1 折扣:7.9折
    • Principles of Macroeconomics, Third Edition 宏观经济学原理
    •   ( 17 条评论 )
    • Joseph E. Stiglitz 著 /2002-05-01/ W W Norton & Co Ltd
    • For the Third Edition, 2001 Nobel laureate Joseph Stiglitz joins forces with new co-author Carl Walsh, who brings both economic expertise and teaching savvy to the project. Together, Stiglitz and Walsh thoroughly integrate contemporary economics into the traditional curriculum. Recognizing the limitations of the traditional AS/AD model, the authors offer an improved framework for the analysis of macroeconomic fluctuations. This approach emphasizes the role of the Fed and the federal funds market in the determination of short-term interest rates. The result is an analysis of fluctuations in inflation/output space and a model reflecting the real world of macroeconomics that students encounter in the business press and other media.

    • ¥96 折扣:6折
    • Paper Money Collapse: The Folly Of Elastic Money And The Com
    •   ( 2 条评论 )
    • Detlev S. Schlichter 著 /2012-01-01/ Wiley
    • The case for the inevitable failure of a paper money economyand what that means for the future All paper money systems in history have ended in failure. Eitherthey collapsed in chaos, or society returned to commodity moneybefore that could happen. Drawing upon novel new research, PaperMoney Collapse conclusively illustrates why paper moneysystems—those based on an elastic and constantly expanding supplyof money as opposed to a system of commodity money of essentiallyfixed supply—are inherently unstable and why they must lead toeconomic disintegration. These highly controversial conclusions clash with the presentconsensus, which holds that elastic state money is superior toinflexible commodity money (such as a gold standard), and thatexpanding money is harmless or even beneficial for as long asinflation stays low. Contradicting this, Paper Money Collapse showsthat: The present crisis is the unavoidable result of continuouslyexpanding fiat money The current policy of accelerat

    • ¥273.3 折扣:7.9折
    • The Elephant and the Dragon: The Rise of India and China and
    •   ( 1 条评论 )
    • Robyn Meredith 著 /2007-07-01/ W W Norton & Co Ltd
    • Meredith, a foreign correspondent, describes the global power shift occurring in India and in China as computers continue to change the way business is conducted. The U.S. and Europe have lost both low- and high-paying jobs to these countries, and there are other factors at play, such as the unquenchable global thirst for oil and massive environmental issues. This is a complicated story because as jobs are lost, cheap goods are being imported and sold at low prices to American consumers, and some retailers' stock prices are rising, to the benefit of workers' 401K accounts. The author notes, "In this decade, a clear pattern emerged: China became factory to the world, the United States became buyer to the world, and India began to become back office to the world." In this thought-provoking and well-researched book, the author advises that the U.S. must strengthen its education system, promote innovation, forget about protectionism or unfettered free markets, and focus on creating jobs. Whaley, Mary

    • ¥166.6 折扣:7.9折
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