An updated look at what Fischer Black's ideas on business cyclesand equilibrium mean todayThroughout his career, Fischer Blackdescribed a view of business fluctuations based on the idea that awell-developed economy will be continually in equilibrium. In theessays that constitute this book, which is one of only two booksBlack ever wrote, he explores this idea thoroughly and reaches somesurprising conclusions.With the newfound popularity of quantitativefinance and risk management, the work of Fischer Black has garneredmuch attention. "Business Cycles and Equilibrium"-with its theorythat economic and financial markets are in a continualequilibrium-is one of his books that still rings true today, giventhe current economic crisis. This "Updated Edition" clearlypresents Black's classic theory on business cycles and the conceptof equilibrium, and contains a new introduction by the person whoknows Black best: Perry Mehrling, author of "Fischer Black and theRevolutionary Idea of Finance" (Wiley). Mehrling goes inside

Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

An expos? on the delusion, greed, and arrogance that led toAmerica's credit crisis The collapse of America's credit markets in 2008 is quitepossibly the biggest financial disaster in U.S. history. ConfidenceGame: How a Hedge Fund Manager Called Wall Street's Bluff is thestory of Bill Ackman's six-year campaign to warn that the $2.5trillion bond insurance business was a catastrophe waiting tohappen. Branded a fraud by the Wall Street Journal and New YorkTimes, and investigated by Eliot Spitzer and the Securities andExchange Commission, Ackman later made his investors more than $1billion when bond insurers kicked off the collapse of the creditmarkets. Unravels the story of the credit crisis through an engaging andhuman drama Draws on unprecedented access to one of Wall Street's best-knowninvestors Shows how excessive leverage, dangerous financial models, and ablind reliance on triple-A credit ratings sent Wall Streetcareening toward disaster Confidence Game is a real world "Empero

'Truly eye-opening ...There is almost no situation that Harford cannot dissect with his sharp economist's tools ...economics has never been this cool' NEW STATESMAN If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don't quite realise it. We are rational beings after all.

If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

The world of business is changing fast. The prevailing model for creating wealth--a model that has its roots in the industrial revolution and that dominated the last century no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successfuLglobal businesses will draw profit from their own environmental responsibility.

An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

Free to succeed . . . Whether in troubled economic times or during years of prosperity,there is a proven way for companies to boost productivity, profits,and growth. Remarkably, it costs nothing––whether cost is measuredin terms of monetary resources or time– –and is simply based on thebelief that, if only people can be free to act in the bestinterests of their company, the results will be tremendous.Freedom, Inc. presents the evidence that this is not thePollyannaish wish of a few dreamers, but a reality built bybottom-line-focused leaders. . . . The culture of freedom works–and Freedom, Inc. reveals thesecrets of a successful business paradigm based on a trusting,nonhierarchical, liberated environment. The visionary leaders profiled here performed near-miracles indriving their companies to unheard-of levels of success, often fromunlikely or disheartening beginnings. Businesses as diverse asinsurance company USAA, winemaker Sea Smoke Cellars, Gore Associates,

Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

Essential resources for training and HR professionals KennethH. Silber and Lynn Kearny Organizational Intelligence A Guide toUnderstanding the business of your organization for HR, Training,and Performance Consulting Organizational Intelligence To succeed,those who practice as training, HPT, ID, OD, HR, or ITprofessionals must understand the "language of business," and thekey business issues and measures of the organizations we work for.Organizational Intelligence shows how to use the proven BusinessLogics Model to gather and synthesize the information needed tounderstand organizations, and how to align our work to key businessissues, explain it in appropriate language, and measure it in ameaningful way. "Kearny and Silber have taken the complexinterrelated aspects of a business and broken them into componentsand key questions that can help anyone understand the essence ofthat business." —Julie O'Mara, past president, American Society forTraining and Development "This book should be in your professio

《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则，而第二版在版坚实的基础上，又加入了活动策划业内所出现的新领域和新内容，以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业，从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动（婚庆策划目前已发展为数十亿美元的大产业，隶属专业活动策划）的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your organization’simage — from the initial invitation to onsite operations. Whetheryou’re planning a product launch, conference, sales meeting, anincentive event, or a gala fund-raiser, remember that the magic ofa truly memorable

For the Third Edition, 2001 Nobel laureate Joseph Stiglitz joins forces with new co-author Carl Walsh, who brings both economic expertise and teaching savvy to the project. Together, Stiglitz and Walsh thoroughly integrate contemporary economics into the traditional curriculum. Recognizing the limitations of the traditional AS/AD model, the authors offer an improved framework for the analysis of macroeconomic fluctuations. This approach emphasizes the role of the Fed and the federal funds market in the determination of short-term interest rates. The result is an analysis of fluctuations in inflation/output space and a model reflecting the real world of macroeconomics that students encounter in the business press and other media.

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

What happens when advances in technologg allow mang things to be produced for more or less nothing? And what happens when those things are then made available to us for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why fast-evolvingtechnologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to levels unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and losers in the Free universe. And he demonstrates the wags in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by tw

Published in 1778, The Wealth of Nations was the first book oneconomics to catch the public's attention. It provides a recipe fornational prosperity that has not been bettered since, based onsmall government and the freedom of citizens to act in their bestinterests. It reassuringly assumes no knowledge of its subject, andover 200 years on still provides valuable lessons on thefundamentals of economics. This deluxe, selected edition is astylish keepsake from the Capstone Classics series. This edition includes: An abridged selection of all 5 books for the contemporaryreader An original commentary offering new research and analysis byclassic literature guru Tom Butler-Bowdon A biography and chronology of Adam Smith's life and the eventssurrounding the original publication of the work Today, The Wealth of Nations is still essential reading for anybusiness or self-development library, reminding us that it is theingenuity and drive of people, not governments, that remains thesou

In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.

Ask a dozen talking heads about the course of action we should take to right the economy and you’ll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions—both the personal ones about how to save and spend but also those national ones that have been capturing the headlines? Robert H. Frank has been illustrating these principles longer and more clearly than anyone else. In The Economic Naturalist’s Field Guide, he reveals how they play out in Washington, on Wall Street, and in our own lives, covering everything from healthcare to tax policy to everyday decisions about what we do with our money. In today’s uncertain economic climate, The Economic Naturalist’s Field Guide’s insights have more bearing than ever on our pocketbooks, policies, and personal happiness.

The book is... timely, and if it will irritate some of theexperts it will also help bring some neglected issues and theoriesinto public focus. This ... has always been Mrs. Jacobs' mostnotable taient and her most constructive contribution.

"Two experts from Yale tackle the business wake–up–call dujour–environmental responsibility–from every angle in thisthorough, earnest guidebook: pragmatically, passionately,financially and historically. Though "no company the authors knowof is on a truly long–term sustainable course," Esty and Winstonlabel the forward–thinking, green–friendly (or at leastgreen–acquainted) companies WaveMakers and set out to assesshonestly their path toward environmental responsibility, and itsimpact on a company′s bottom line, customers, suppliers andreputation. Following the evolution of business attitudes towardenvironmental concerns, Esty and Winston offer a series offascinating plays by corporations such as Wal–Mart, GE and Chiquita(Banana), the bad guys who made good, and the good guys–watchdogsand industry associations, mostly–working behind the scenes. A vastnumber of topics huddle beneath the umbrella of threats to theearth, and many get a thorough analysis here: from global warmingto el

Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple