筛选:
    • Visual Meetings: How Graphics, Sticky Notes & Idea Mapping C
    •   ( 5 条评论 )
    • David Sibbet 著 /2010-08-01/ Wiley
    • Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for humaninteractivity and co-creation, the visual meetings movement isreclaiming creativity, productivity, and playful exchange forserious work in groups. Visual Meetings explains how anyone can implementpowerful visual tools, and how these tools are being used inSilicon Valley and elsewhere to facilitate both face-to-face andvirtual group work. This dynamic and richly illustrated resourcegives meeting leaders, presenters, and consultants a slew ofexciting tricks and tools, including Graphic recording, visual planning, story boarding, graphictemplates, idea mapping, etc. Creative ways to energize team building, sales presentations,staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new mediaplatforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for businesssuccess, Visual Mee

    • ¥178.7 折扣:6.9折
    • I.O.U.: Why Everyone Owes Everyone and No One Can Pay 我欠你:为什
    •   ( 3 条评论 )
    • John Lanchester 著 /2010-05-01/ Simon & Schuster
    • Part economic primer, part fiscal and historical analysis, New Yorker and London Review of Books contributor John Lanchester offers his brilliantly witty, succinct overview of the current financial crisis. For most people, the reasons for the sudden collapse of our economy remain obscure. I.O.U. is the story of how we came to experience such a complete and devastating financial implosion, and how the decisions and actions of a select group of individuals had profound consequences for America, Europe, and the global economy overall. John Lanchester begins with "The ATM Moment," that seemingly magical proliferation of cheap credit that led to an explosion of lending, and then deftly outlines the global and local landscapes of banking and finance. Viewing the crisis through the lens of politics, culture, and contemporary history -- from the invention and widespread misuse of financial instruments to the culpability of subprime mortgages -- Lanchester draws perceptive conclusions on the limitations of financial

    • ¥175.8 折扣:7.9折
    • Blink(ISBN=9780141022048)
    •   ( 46 条评论 )
    • Malcolm Gladwell 著 /2006-01-01/ Penguin
    • This book is all about those moments when we "know" somethingwithout knowing why. Here Malcolm Gladwell. one of the world's mostoriginal thinkers, explores the phenomenon of the "blink", showinghow a snap judgement can be far more effective than a cautiousdecision. By trusting your instincts, he reveals, you'll neverthink about thinking in the same way again....

    • ¥39.7 折扣:6.5折
    • ALL THE MONEY IN THE WORLD(ISBN=9780307278760)
    •   ( 25 条评论 )
    • Peter W. Bernstein彼得·W.伯恩斯坦) 著 /2008-12-01/ Random House US
    • From Wall Street to the West Coast, from blue-collarbillionaires to blue-blood fortunes, from the Google guys tohedge-fund honchos, All the Money in the World gives us the lowdownon today richest Americans. Veteran journalists Peter W. Bernsteinand Annalyn Swan delve into who made and lost the most money in thepast twenty-five years, the fields and industries that haveproduced the greatest wealth, the biggest risk takers, the mostcompetitive players, the most wasteful family feuds, the trophywives, the most conspicuous consumers, the biggest art collectors,and the most and least generous philanthropists. Incorporating exclusive, never-before-published data from Forbesmagazine, All the Money in the World is a vastly entertaining,behind-the-scenes look at today's Big Rich.

    • ¥73 折扣:5折
    • A Bull in China: Profitably in the World’s Greatest Market 中
    •   ( 1 条评论 )
    • Jim Rogers 著 /2009-01-01/
    • Profiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, Japan and Germany, and ahead of the UK but the idea that investing in China is a sure-fire, get-rich-quick investment story is dangerously misleading. The author of the bestselling "Investment Biker, Adventure Capitalist, and Hot Commodities", is providing a book that provides a window into what will soon be the most vital, most lucrative market of our time: China.While the Chinese economy has had an annual average growth of 9.4 percent since 1978, and despite the ongoing speculation about China's future, its stock market is now emerging from a six-year low. As the Chinese economy continues to lumber toward a free market system - and as the Chinese government inevitably unpegs its currency and opens its stock market to more foreign investment, Rogers foresees an abundance

    • ¥135.5 折扣:8.8折
    • 私有化的中国:中国股票市场内部/PRIVATIZING CHINA
    •   ( 1 条评论 )
    • Fraser J.T. HowieCarl E. Walter 著 /2006-10-01/ Oversea Publishing House
    • Privatizing China: Inside china's Stock Markets goes behind the hype and the headlines to show the reality of China's stock markets. Understanding these markets and knowing how they need to develop is essential to the rising generation of foreign investors, fund managers, executives and regulators who only recently have been given access. It is the only book to provide a comprehensive analysis of how the market was established and how this history has shaped its current strengths and weaknesses. In this second edition of Privatizing China, the authors Carl Walter and Fraser Howie have completely revised and updated their account of the evolution of China's equity markets. As long-term market participants, the authors have added three new chapters that provide an insider's view of the political struggle over market reform, an in-depth look at the resulting 2005 G share reforms and a full treatment of the policies and market practice of the Qualified Foreign Institutional Investor (QFll)channel.

    • ¥423.3 折扣:8.8折
    • 中级微观经济学 Intr Microeconomics 6ed
    •   ( 7 条评论 )
    • Hal R. Varian /1970-01-01/
    • Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics.

    • ¥88.2 折扣:9.8折
    • Email Marketing: An Hour A Day(9780470386736)
    •   ( 2 条评论 )
    • Jeanniey Mullen 著 /2008-11-01/ Wiley
    • If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

    • ¥204.6 折扣:7.9折
    • The Dollar Meltdown: Surviving the Impending Currency Crisis
    •   ( 6 条评论 )
    • Charles Goyette 著 /2012-02-01/ Penguin
    • The New York Times bestseller-an investment book for thecoming age of high inflation. On the heels of the most recent economic crisis, America isheaded toward another: high inflation and dollar devaluation. Thesigns are clear: Federal debt is compounding while growth hasstalled, and America's foreign creditors are questioning thedollar's reserve currency status. Meanwhile, the "hidden" federaldebt, much larger than the official debt, makes things evenworse. But the good news, according to Charles Goyette, is that thosewho are prepared can protect themselves-and even profit-in this newera. Drawing on historical examples and a clear, down-to-earthanalysis, he explains the importance of gold, silver, and otheralternative investments when inflation takes off. He also givesreaders the investing tools to protect their savings and capitalizeon the opportunities ahead. Savvy readers don't have to be leftholding the bag after decades of government irresponsibility.

    • ¥70.2 折扣:6.5折
    • Toward The Next Economics 面对下一轮经济 英文原版
    •   ( 73 条评论 )
    • Peter F. Drucker 著 /2010-02-01/ McGraw-Hill
    • A collection of Peter Ferdinand Drucker's legendary essays onbusiness, management, economics and society, written between 1972and 1980. They reflect an international viewpoint and are concernedwith what Drucker called "social ecology" and especiallyinstitutions - governments, organized science, business or schools.This hardcover release is being published as part of the HarvardBusiness Press Drucker Library.

    • ¥155.6 折扣:5.8折
    • Twitter Marketing: An Hour A Day 23281767
    •   ( 1 条评论 )
    • Hollis Thomases ,(霍利斯·托马斯) 著 /2010-01-01/ Wiley
    • Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

    • ¥204.6 折扣:7.9折
    • 长尾理论The long Tail,Revised and Updated Edition
    •   ( 1 条评论 )
    • CHRIS ANDERSON 著 /2008-07-01/ Oversea Publishing House
    • The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

    • ¥108.2 折扣:8.8折
    • 胡萝卜原理CARROT PRINCIPLE
    •   ( 14 条评论 )
    • ADRIAN GOSTICK 著 /2007-01-01/ 家庭电子杂志社
    • A successful business culture is not created by the CEO or HR department but by one manager at a time. A nationwide statistical study by the Jackson Organization, unveiled here for the first time, reveals that managers rated as very effective" at recognition by their employees were also recognized as communicators, team-builders, and goal setters. Bottom line: the most successful business leaders use carrots, not sticks. The Carrot Principle illustrates how ordinary organizations can make themselves extraordinary. Based on case studies from some of the worlds most successful companies, such as DHL, Avis, and Pepsi, Adrian Gostick and Chester Elton demonstrate how praise and recognition lead to improved employee commitment and bottom line results. Filled with practical how-tos and real-life examples of the carrot principle in action, this modern day classic shows managers how they can make themselves not just better liked, but more effective. 作者简介: New York Times bestselling author ADRIAN GOSTIC

    • ¥88.4 折扣:6.5折
    • The Support Economy: Why Corporations Are Failing Individual
    •   ( 4 条评论 )
    • Shoshana ZuboffJames Maxmin 著 /2004-01-01/ Penguin
    • Today’s “managerial” capitalism has grown hopelessly out oftouch with the people it should be serving. The SupportEconomy explores the chasm between people and corporations andreveals a new society of individuals who seek relationships ofadvocacy and trust that provide support for their complexlives. Unlocking the wealth of these new markets can unleash the nextgreat wave of wealth creation, but it requires a radically newapproach—“distributed” capitalism. The Support Economy is acall to action for every citizen who cares about the future.

    • ¥120.9 折扣:6.5折
    • BIOGRAPHY OF THE DOLLAR(ISBN=9780307339867)
    •   ( 2 条评论 )
    • Craig Karmin 编 /2008-02-01/ Random House US
    • Will the sun set on the greatest currency in the history ofthe world? For decades the dollar has been the undisputed champ. It’s not onlythe currency of America but much of the world as well, the fuel ofglobal prosperity. As the superengine of the world’s onlysuperpower, it’s accepted everywhere. When an Asian company tradeswith South America, those transactions are done in dollars, thecurrency of international business. But for how much longer? Economists fear America is digging a holewith an economy based on massive borrowing and huge deficits thatcloud the dollar’s future. Will the buck be eclipsed by the euro oreven China’s renminbi? Should Americans worry when the value of themighty U.S. dollar sinks to par with the Canadian “loonie”? Craig Karmin’s in-depth “biography” of the dollar explores theseissues. It also examines the green-back’s history, allure, andunique role as a catalyst for globalization, and how the Americanbuck became so almighty that $ became perhaps the most po

    • ¥112 折扣:5折
    • The Complete Idiot's Guide to the Great Recession(ISBN=97815
    •   ( 3 条评论 )
    • Tom Gorman 著 /2010-07-01/ Penguin
    • The truth behind the causes and effects of America's economicdownturn. The Complete Idiot's Guide(r) to the Financial Crisis explainsthe root causes and connects the events and issues with theproblems that have confronted Americans over the course of morethan a year, giving readers an unvarnished, unbiased, and in-depthanalysis of the factors that lead up to the crisis, the majorevents that defined it, and the decisions and ramifications thatresulted from it. ?Interest in the financial crisis continues to build with severalhigh- profile books and an HBO movie due out in 2010, as well asthe success of Michael Moore's Capitalism: A Love Story ?Much of the financial crisis writing to date has been of thebreaking news variety-this book will be one of the first bookspublished after the smoke has cleared to offer a comprehensiveanalysis of what happened and how

    • ¥83.2 折扣:6.5折
    • AGE OF BETRAYAL(ISBN=9781400032426)
    •   ( 4 条评论 )
    • /2008-04-01/ Random House US
    • A brilliant reconsideration of the Gilded Age in America, whenan oligarchy of wealth triumphed over democracy, when dreams offreedom and equality died of their impossibility. Jay Gould, the“Mephisto of Wall Street,” never runs for office, but he rules.This was his time (and John D. Rockefeller’s and AndrewCarnegie’s), and this was his country. At the end of the Civil War, with the rebellion put down andslavery ended, America belonged to Lincoln’s “plain people.” But“government of the people” and economic democracy were betrayed bypolitical parties that fanned memories of the war to distractAmericans from government of the corporation. Synthesizing the research of a new generation of scholars, JackBeatty gives us a fresh look at the “revolution from above” ofindustrialization that forged modern America. In Age of Betrayal,Supreme Court justices turn the Fourteenth Amendment’s promise of“equal protection of the laws” to the freed slave into the shieldof the corpora

    • ¥73 折扣:5折
    • RICHEST MAN WHO EVER LIVED(ISBN=9780385516662) 英文原版
    •   ( 6 条评论 )
    • Steven K. Scott 著 /2006-02-01/ Random House US
    • In this short, powerful book, multimillionaire and bestsellingauthor Steven K. Scott reveals King Solomon’s breakthroughstrategies to achieve a life of financial success and personalfulfillment. Steve Scott flunked out of every job he held in his first six yearsafter college. He couldn’t succeed no matter how hard he tried.Then Dr. Gary Smalley challenged him to study the book of Proverbs,promising that in doing so he would achieve greater success andhappiness than he had ever known. That promise came true, makingScott a millionaire many times over. In The Richest Man Who Ever Lived, Scott reveals Solomon’s key forwinning every race, explains how to resolve conflicts and turnenemies into allies, and discloses the five qualities essential tobecoming a valued and admired person at work and in your personallife. Scott illustrates each of Solomon’s insights and strategieswith anecdotes about his personal successes and failures, as wellas those of such extraordinary people as Benjamin Franklin, ThomasEdis

    • ¥86.5 折扣:5折
    • Understanding The Belt and Road Initiative: Case study persp
    •   ( 4 条评论 )
    • 刘卫东 等 /2021-06-01/ 商务印书馆
    • 本书是中国科学院 丝路环境 研究专项的重要成果,《 一带一路 建设案例研究:包容性全球化的视角》的英文译本。本书是本系统且深入研究 一带一路 建设案例的著作,由数十位中外学者共同执笔完成。基于包容性全球化理论视角和大量海外实地调研,本书首先总结了 一带一路 建设的项目类型和建设模式,而后从东道国治理结构背景、发展历程、合作模式、社会经济影响和环境影响等方面系统阐述了21个建设案例。这些案例项目分布在 一带一路 沿线19个国家,涵盖铁路、港口、境外经贸合作园区、制造业、矿山开采及冶炼、清洁能源、物流合作等不同类型。案例分析力图揭示制度和文化因素对 一带一路 建设的影响,总结可供借鉴的经验和知识。本书图文并茂,从建设项目层面全景式展示了 一带一路 建设的真实状态,是读者深入了解 一带一路 建设不可或缺的

    • ¥166.4 ¥228 折扣:7.3折
    • Electronic Structure(ISBN=9780521534406)
    •   ( 5 条评论 )
    • Richard M. Martin 著 /2012-01-01/ Cambridge University Press
    • The study of the electronic structure of materials is at amomentous stage, with the emergence of computational methods andtheoretical approaches. Many properties of materials can now bedetermined directly from the fundamental equations for theelectrons, providing insights into critical problems in physics,chemistry, and materials science. This book provides a unifiedexposition of the basic theory and methods of electronic structure,together with instructive examples of practical computationalmethods and real-world applications. Appropriate for both graduatestudents and practising scientists, this book describes theapproach most widely used today, density functional theory, withemphasis upon understanding the ideas, practical methods andlimitations. Many references are provided to original papers,pertinent reviews, and widely available books. Included in eachchapter is a short list of the most relevant references and a setof exercises that reveal salient points and challenge thereader.

    • ¥645.9 折扣:8.8折
    • Web Analytics 2.0: The Art Of Online Accountability & Scienc
    •   ( 3 条评论 )
    • Avinash Kaushik ,(阿维纳什·考希克) 著 /2009-10-01/ Wiley
    • Adeptly address today's business challenges with this powerfulnew book from web analytics thought leader Avinash Kaushik. WebAnalytics 2.0 presents a new framework that will permanently changehow you think about analytics. It provides specific recommendationsfor creating an actionable strategy, applying analytical techniquescorrectly, solving challenges such as measuring social media andmultichannel campaigns, achieving optimal success by leveragingexperimentation, and employing tactics for truly listening to yourcustomers. The book will help your organization become more datadriven while you become a super analysis ninja! 向数据驱动型决策转变以及如何利用网站数据来获得竞争优势。 在过去几年中,互联网、在线营销以及广告经历了巨大的变革,然而大家处理数据的方式跟几十年前相比还是大同小异,停滞不前。网站分析领域的领跑者avinashkaushik通过《精精通Web Analytics2.0:用户中心科学与在线统计

    • ¥272.6 折扣:7.9折
    • Affluent Society(ISBN=9780395925003)
    •   ( 4 条评论 )
    • John Kenneth Galbraith 著 /2011-12-01/ Houghton Mifflin Harcourt
    • Galbraith's classic on the "economics of abundance" is, in thewords of the New York Times, "a compelling challenge toconventional thought." With customary clarity, eloquence, andhumor, Galbraith cuts to the heart of what economic security means(and doesn't mean) in today's world and lays bare the hazards ofindividual and societal complacence about economic inequity. While"affluent society" and "conventional wisdom" (first used in thisbook) have entered the vernacular, the message of the book has notbeen so widely embraced--reason enough to rediscover The AffluentSociety.

    • ¥58.5 折扣:4.5折
    • Grundrisse: Foundations of the Critique of Political Economy
    •   ( 4 条评论 )
    • Karl MarxMartin Nicolaus 编译 /1993-11-01/ Penguin
    • Written during the winter of 1857-8, the "Grundrisse" wasconsidered by Marx to be the first scientific elaboration ofcommunist theory. A collection of seven notebooks on capital andmoney, it both develops the arguments outlined in the CommunistManifesto (1848) and explores the themes and theses that were todominate his great later work "Capital". Here, for the first time,Marx set out his own version of Hegel's dialectics and developedhis mature views on labour, surplus value and profit, offering manyfresh insights into alienation, automation and the dangers ofcapitalist society. Yet while the theories in "Grundrisse" make ita vital precursor to "Capital", it also provides invaluablede*ions of Marx's wider-ranging philosophy, making it a uniqueinsight into his beliefs and hopes for the foundation of acommunist state.

    • ¥83.2 折扣:6.5折
    • Inbound Marketing: Get Found Using Google, Social Media, And
    •   ( 2 条评论 )
    • Brian Halligan ,(布瑞恩·哈利根),Dharmesh Shah ,(达迈什·沙) 著 /2011-01-01/ Wiley
    • Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

    • ¥170.6 折扣:7.9折
    • The Wealth of Nations, Books 4-5 (Penguin Classics) (ISBN=97
    •   ( 15 条评论 )
    • 亚当 斯密 (Adam Smith) 等著 /2000-03-01/ Penguin
    • It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

    • ¥75.8 折扣:7.9折
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