When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.
Legendary investor Jim Rogers gives us his view of the worldon a twenty-two-month, fifty-two-country motorcycle odyssey in hisbestselling business/adventure book, Investment Biker, which hasalready sold more than 200,000 copies. Before you invest another dollar anywhere in the world(including the United States), read this book by the man Timemagazine calls “the Indiana Jones of finance.” Jim Rogers became a Wall Street legend when he co-founded theQuantum Fund. Investment Biker is the fascinating story of Rogers’sglobal motorcycle journey/investing trip, with hardheaded advice onthe current state and future direction of international economiesthat will guide and inspire investors interested in foreignmarkets.
When it comes to investing in the stock market, investors have plenty of options: 1. They can do it themselves. Trillions of dollars areinvested this way. (Of course, the only problem here is that most people have no ideahow to analyze and choose individual stocks. Well, not reallythe only problem. Most investors have no idea how toconstruct a stock portfolio, most have no idea when to buy andsell, and most have no idea how much to invest in the firstplace.) 2. They can give it to professionals to invest. Trillions of dollars are invested this way. (Unfortunately most professionals actually underperform the market averages over time. In fact,it may be even harderto pick good professional managers than it is to pick goodindividual stocks.) 3. They can invest in traditional index funds. Trillions of dollars are also invested this way.(The problem isthat investing this way is seriously flawed--and almost a guaranteeof subpar investment returns over time.) 4. They can read The Big Secret for the
Owning a home has always been the American Dream, and in The Automatic Millionaire Homeowner , David Bach shows thatbuying a home and investment properties is not only possible, it isstill the surest way to reach your seven-figure dreams on anordinary income. Whether you are a renter or already own a home,Bach’s book offers a lifelong strategy for real estate based ontimeless wisdom that is tried and true—in any market. He includeseverything you need to know, with step-by-step instructions,including phone numbers and web sites, so you can get started rightaway. As long as you’re alive, you have to live somewhere. Why notlet where you live make you financially secure and ultimately rich?David Bach will show you how.
Over the past quarter century, Understanding Wall Street has helped everyone from rookie investors to Wall Street veterans understand exactly how the market works and how to determine which stocks to buy ... and which to avoid. The fourth edition of this top-selling guide--still as easy-to-read, practical, and comprehensive as the first three--has been completely updated to help investors prosper in today's new, no-limits marketplace.
The bestselling author and nationally syndicated radio host of"The Money Game" has helped thousands through his 12-week financialplanning program. His workbook format allows readers to frequentlyassess their progress and to face their situation honestly by usingthe questionnaires and fill-in charts throughout the book--the mostvaluable purchase a debt-ridden reader could ever make.
“Beware of geeks bearing formulas.” --Warren Buffett In March of 2006, the world’s richest men sipped champagne in anopulent New York hotel. They were preparing to compete in apoker tournament with million-dollar stakes, but those numbersmeant nothing to them. They were accustomed to riskingbillions. At the card table that night was Peter Muller, an eccentric,whip-smart whiz kid who’d studied theoretical mathematics atPrinceton and now managed a fabulously successful hedge fund calledPDT…when he wasn’t playing his keyboard for morning commuters onthe New York subway. With him was Ken Griffin, who as anundergraduate trading convertible bonds out of his Harvard dormroom had outsmarted the Wall Street pros and made money in one ofthe worst bear markets of all time. Now he was thetough-as-nails head of Citadel Investment Group, one of the mostpowerful money machines on earth. There too were Cliff Asness, thesharp-tongued, mercurial founder of the hedge fund AQR, a man asf
"Money is congealed energy," said Joseph Campbell. Andreleasing it releases life's possibilities. . . . Thousands of people worldwide have learned how to build apowerful new relationship with their money and bring their dreamsto fruition through Dr. Maria Nemeth's dynamic workshops. Now youcan, too. In The Energy of Money, Dr. Nemeth--who received an AudioPublishers Award for her Sounds True series on which this book isbased--draws upon her more than twenty years' experience insynthesizing spiritual and practical techniques for managingyourself and your work to create a revolutionary program that canfree your financial energy and use it to achieve personal lifegoals and financial wealth. Combining a complete self-help andself-discovery regimen with proven methods of money management,this powerhouse guide to prosperity presents twelve principles thatwill help you to - Uncover the hidden landscape of beliefs, patterns, and habitsthat underlie and sometimes subvert your everyday use of money a
For anyone interested in the world behind the business-pageheadlines, this is the book to read. --Publishers Weekly With the same breadth of vision and narrative élan he brought tohis monumental biographies of the great financiers, Ron Chernowexamines the forces that made dynasties like the Morgans, theWarburgs, and the Rothschilds the financial arbiters of the earlytwentieth century and then rendered them virtually obsolete by thecentury's end. As he traces the shifting balance of power among investors,borrowers, and bankers, Chernow evokes both the grand theater ofcapital and the personal dramas of its most fascinatingprotagonists. Here is Siegmund Warburg, who dropped a client in theheat of a takeover deal because the man wore monogrammed shirtcuffs, as well as the imperious J. P. Morgan, who, when faced witha federal antitrust suit, admonished Theodore Roosevelt to "sendyour man to my man and they can fix it up." And here are the menwho usurped their power, from the go-getters of the 1
THE ESSENTIAL GALBRAITH includes key selections from the mostimportant works of John Kenneth Galbraith, one of the mostdistinguished writers of our time - from THE AFFLUENT SOCIETY, thegroundbreaking book in which he conined the tern "conventionalwisdom," to THE GREAT CRASH, an unsurpassed account of the eventsthat triggered America's worst economic crisis. Galbraith's newintroductions place the works in their historical moment and makeclear their enduring relevance for the new century. THE ESSENTIALGALBRAITH will delight old admirers and introduce one of our mostbeloved writers to a new generation of readers. It is also anindispensable resource for scholars and students of economics,history, and politics, offering unparalleled access to the seminalwritings of an extraordinary thinker.
Michael Moe was one of the first research analysts to identifyStarbucks as a huge opportunity following its IPO in 1992. And formore than fifteen years, he has made great calls on many otherstocks, earning a reputation as one of today’s most insightfulmarket experts. Now he shows how winners like Dell, eBay, and Home Depot couldhave been spotted in their start-up phase, and how you can findWall Street’s future giants. He forecasts the sectors with thegreatest potential for growth, and explains his four Ps of futuresuperstars: great people, leading product, huge potential, andpredictability. Moe also includes interviews with some of the biggest names inbusiness—like Howard Schultz, Bill Campbell, and Michael Milken—whoreveal their own insights into how they discover the stars oftomorrow.
The definitive guide to buying and selling … The Pocket Idiot’s Guide to Investing in Stocks coverseverything readers need to know to take advantage of the long- andshort-term opportunities in the equities market, including howstocks stack up against other forms of investing, a tour of themajor U.S. exchanges, choosing an investment style, and much more.In addition, the book covers the investment strategies andphilosophies of some of Wall Street’s most successful investors. Anappendix contains the contact information for all the majorfull-service and discount brokers.
For investors at all levels. Completely updated, this practical guide has the informationinvestors need to keep up in the complex, fast-paced, and highlyprofitable world of options and futures, where everything is inplay—from oil to diamonds, poultry to vaccines, franchises tocoffee. ? Provides cutting edge information on energy futures andoptions ? Tools for creating flexible strategies that can move with thetimes ? New information on the solid standbys like livestock, preciousmetals, and equities ? Keyed to the new realities of the global economy, making thisbook vital for investors at all levels ? Highly respected expert author
OVER FOUR MILLION COPIES OF OG MANDINO'S INSPIRATIONAL BESTSELLERS SOLD! One of the world's most influential writers shares one of the world's greatest secrets for your personal and financial success... in his dynamic sequel to TIlE GREATEST SALESMAN IN THE WORLD Og Mandino's Spellbinding Bestseller 作者简介： OG MANDINO is the most widely read inspirational and self-help author in the world today. His fourteen books have sold more than twenty-five million copies in eighteen languages. Thousands of people from all walks of life have openly credited Og Mandino with turning their lives around and for the miracle they have found in his words. His books of wisdom, inspiration, and love include A Better Way to Live; The Choice; The Christ Commission; The Gift of Acabar; The Greatest Miracle in the World; The Greatest Salesman in the World; The Greatest Salesman in the World, Part H: The End of the Story; The Greatest Secret in the World; The Greatest Success in the WorM; Mission: Success!; Og
Mutual-fund superstar Peter Lynch and author John Rothchildexplain the basic principles of investing and business in a primerthat will enlighten and entertain anyone who is high-school age orolder. Many investors, including some with substantial portfolios, haveonly the sketchiest idea of how the stock market works. The reason,say Lynch and Rothchild, is that the basics of investing -- thefundamentals of our economic system and what they have to do withthe stock market -- aren't taught in school. At a time whenindividuals have to make important decisions about saving forcollege and 401(k) retirement funds, this failure to provide abasic education in investing can have tragic consequences. For those who know what to look for, investment opportunities areeverywhere. The average high-school student is familiar with Nike,Reebok, McDonald's, the Gap, and the Body Shop. Nearly everyteenager in America drinks Coke or Pepsi, but only a very few ownshares in either company or even understand how to buy them. Everystu
As soon as the financial crisis erupted, the finger-pointingbegan. Should the blame fall on greedy traders, lazy regulators, orclueless home buyers? According to Bethany McLean, author of thebestselling Enron book "The Smartest Guys in the Room", and JoeNocera, the star "New York Times" columnist, the real answer is allof the above. Many devils helped bring hell to the economy. Yetdespite all the analysis of the crash, no one has put all thepieces together and named those responsible. Until now.
The international bestseller on the extent to which personalfreedom has been eroded by government regulations and agencieswhile personal prosperity has been undermined by governmentspending and economic controls. New Foreword by the Authors;Index.
Is your investment in that new Internet stock a sign of stockmarket savvy or an act of peculiarly American speculative folly?How has the psychology of investing changed--and not changed--overthe last five hundred years? Edward Chancellor examines the natureof speculation--from medieval Europe to the Tulip mania of the1630s to today's Internet stock craze. A contributing writer to The Financial Times and The Economist , Chancellorlooks at both the psychological and economic forces that drivepeople to "bet" their money in markets; how markets are made,unmade, and manipulated; and who wins when speculation runsrampant. Drawing colorfully on the words of such speculators as SirIsaac Newton, Daniel Defoe, Ivan Boesky, and Hillary RodhamClinton, Devil Take the Hindmost is part history, partsocial science, and purely illuminating: an erudite and hugelyentertaining book that is more timely today than ever before.
In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH - a free online book which was written in serial basis to help people understand how the current recession came about, and what they need to learn on how to survive through the coming rough years. An unprecedented publishing event for Kiyosaki and The Rich Dad Company, CONSPIRACY OF THE RICH is an interactive, "Wiki-style" project in which Kiyosaki has invited feedback, commentary, and questions from readers across the globe. The response so far has been totally fantastic. Millions and millions of readers have flocked to the website (www.conspiracyoftherich.com) to read what Robert has to say about the recession, and the readers have posted thousands of comments. Some of those reader comments will even be included in the final tradepaper version.
Why do the rich get richer even in a financial crisis? In hisnew book the bestselling author of "Rich Dad, Poor Dad" confirmshis message and challenges readers to change their context and actin a new way. In this timely new book, Robert Kiyosaki takes a newand hard-hitting look at the factors that impact people from allwalks of life as they struggle to cope with change and challengesthat impact their financial world. In "An Unfair Advantage: ThePower of Financial Education", Robert underscores his messages andchallenges readers to change their context and act in a new way.Readers are advised to stop blindly accepting that they are"disadvantaged" people with limited options and challenge thepreconception that they will struggle financially all of theirlives. Robert's fresh approach to his time-tested messages includesclear, actionable steps that any individual or family can take,starting with education. Education becomes applied knowledge, apowerful tactic with measurable results. In true "Rich Dad" sty
With up-to-the-minute information . . . And an all-newpreface by the author! Out of the red . . . ? Do this month’s bills pile up before you’ve paid lastmonth’s? ? Do you regularly receive past-due notices? ? Do you get letters threatening legal action if immediate paymentis not made? ? Do the total amounts of your revolving charge accounts keeprising? Into the black . . . Whether you are currently in debt or fear you’re fallinginto debt, you are not alone. Sixty million Americans--from doctorsto secretaries, from executives to the unemployed--face the sameproblem and live under the same daily stress. Based on the proventechniques of the national Debtors Anonymous program, here is thefirst complete, step-by-step guide to getting out of debt once andfor all. You’ll learn: ? How to recognize the warning signs of serious debt ? How to negotiate with angry creditors, collection agencies, andthe IRS ? How to design a realistic and painless pay-back schedule ? How to identify your spending blind
