"The whole thing was basically an experiment," Richard Feynmansaid late in his career, looking back on the origins of hislectures. The experiment turned out to be hugely successful,spawning a book that has remained a definitive introduction tophysics for decades. Ranging from the most basic principles ofNewtonian physics through such formidable theories as generalrelativity and quantum mechanics, Feynman's lectures stand as amonument of clear exposition and deep insight. Now, we arereintroducing the printed books to the trade, fully corrected, forthe first time ever, and in collaboration with Caltech. Timelessand collectible, the lectures are essential reading, not just forstudents of physics but for anyone seeking an introduction to thefield from the inimitable Feynman.
★1.More help with college reading and writing: A chapter on academic writing explains the key academic skill of synthesizing your own and others' views as you write in response to texts and images. 2.More help with research writing: Material on finding and evaluating library and Web sources covers all kinds of print and electronic resources and shows you how to tell the difference between reliable and unreliable sources. 3.Up-to-date, more accessible help with citing sources: Detailed explanations and highlighted examples present the most recent revisions of MLA, APA, and CSE documentation styles and show how to document a wide range of print and electronic sources. A fourth style, Chicago, includes models for citing new media. 4.New help with the writing process: Four diagrams and a student work-in-progress on globalization and jobs illustrate how the writing process can serve you in college work. 5.Current, more accessible help with grammar and usage: Material on text-message and e-mail shortcuts gives ti
Intercultural Communication illustrates the dynamic role intercultural communication plays today in social problems, the workplace, health care settings, mass media, and history through a layered and contextualized perspective. Interpersonal communication concepts are looked at through the lenses of individual, interpersonal, organizational, and societal/cultural perspectives to help readers understand the context of both their own behavior and that of others. At the same time, the perspective emphasizes that people have agency and individuals can make a difference to address social problems.
Designed with the beginning journalism student in mind, this undergraduate textbook for fledgling reporters is a reference guide and an instructive text full of real-world examples and writing exercises. Conrad C. Fink, a longtime reporter and bureau chief with the Associated Press, leads intro journalism students through the basics of news writing, followed by analytical, interpretive, and opinion writing, including specialty coverage-sports, science, business, technology, and profiles. This text makes use of a wide range of real-world examples and uses a direct, minimalist writing style developed by the author in 45 years of experience in journalism and teaching. Chapters include exercises that introduce students to a writing opportunity or problem, reproduce a real-life example of how a seasoned journalist handled it, then discuss the point made. In this wise and highly usable text, Fink will ease the path toward becoming a better writer-giving students the tools they need to communicate clearly and effect
Chapter Openers Chapter Openers provide a motivating photo and application toshow students an example of the relevance of what they'll belearning in the chapter. Chapter Overviews A Chapter Overview begins each chapter to give students a senseof what they are going to learn. This overview provides a roadmapof the chapter as well as telling how the different topics in thechapter are connected under one big idea. It is always helpful forstudents to remember that mathematics isn't modular, butinterconnected, and that the different skills they are learningthroughout the course build on one another to help them understandmore complex concepts.
For anyone who has ever dreaded the blank page or struggled tofind something to write and then agonized over how best to writeit, or has simply found writing to be hard work, The Playful Way toSerious Writing breaks down common writing barriers and frees thewriter within. Drawing on extensive experience in teaching creativewriting and a lifetime of free artistic expression, Roberta Allen,novelist, short story writer, and author of Fast Fiction, hascreated a unique book of writing exercises packed with hundreds ofverbal directives and visual cues. The key, Allen says, is ENERGY,"the force behind the words, the desire to bring forth somethingthat has never before existed." Allen's ENERGY METHOD, whichfocuses creativity without interruption or that nagging innercritic, can be used for any type of creative effort at any level --stories, novels, plays, memoirs, sketches, journals, and more.Attractive, engaging, funny, and free ranging, The Playful Way toSerious Writingis more than just a writing guide -- it
Now in use at over 200 colleges and universities, Cognition: Exploring the Science of the Mind is one of thepremier textbooks in the field. This exciting text challengesstudents to explore core concepts in cognitive psychology byfocusing on the ideas behind the research, asking "Why is itimportant?" and "What does it really mean?" Professor Reisberg'sunique approach draws on examples from a wide range of disciplines,including biology, linguistics, political science, economics, andphilosophy, among others, and clearly demonstrates the real-worldimplications of theoretical issues. Carefully revised to be more concise and accessible, the ThirdEdition features strengthened coverage of neuroscience, over 300new citations, and a new Student Web Site.
Since it first appeared twenty-five years ago, Psychology has been widely recognized as the most cohesiveoverview of the discipline. Drawing from the liberal artsand natural sciences and emphasizing psychology’s historicaldimensions, this gold-standard text shows students how and whypsychology is relevant in their lives and to the other disciplinesthey are studying. The Seventh Edition introduces a new four-partstructure that highlights the central issues that motivatepsychological research and previews them through thought-provokingintroductory essays. Throughout, the part reorganization isreinforced by carefully refined questions and themes, providing acoherent and exciting view of psychology today.
This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.
This is "must-have" information for all presidents-andcitizens-of the twenty-first century: Is Iran's nascent nuclearcapability a genuine threat to the West? Are biochemical weaponslikely to be developed by terrorists? Are there viable alternativesto fossil fuels that should be nurtured and supported by thegovernment? Should nuclear power be encouraged? Can global warmingbe stopped?
Macroeconomics is the most exciting neweconomics textbook in a generation. Charles Jones distillsmodern macroeconomics as it is currently practiced—producing thefirst text to cover modern growth theory at the undergraduatelevel. The author's unique abilities as a teacher and writer renderthis modern treatment of economic theory an easy read for studentsnew to the field. Together with a distinctive focus on problemsolving, this clearly written text brilliantly matchesaccessibility with cutting-edge theory.
produced by WGBH Boston with the American Psychological Association. Author Phil Zimbardo narrates the video series, as leading researchers, practitioners, and theorists probe the mysteries of the mind and body and bring psychology to life for introductory students. Each new copy of the text comes packaged — at no additional cost — with access to MyPsychLab, an online tool that includes links to the “Discovering Psychology” videos, as well as interactive viewing activities tied to the videos. Students can go to MyPsychLab to launch the videos and then either complete the viewing activities in their textbook or do the assignments online. There’s also an Index of Multimedia that makes it easy for instructors to find and launch specific video segments for classroom presentation. Psychology and Life continues to provide a rigorous, research-centered survey of the discipline while offering students special features and learning aids that will spark their interest and excite their imaginations.
One of the best ways to stand out in a crowd of law schoolapplicants is to write an exceptional personal statement. LawSchool Essays That Made a Difference, 4th Edition , contains 70real application essays as well as interviews with admissions prosand with students who've been through the process and made it tolaw school. Law School Essays That Made a Difference, 4th Edition includes essays submitted to the following schools: American University Washington College of Law Boston College Law School Boston University School of Law Columbia University School of Law Cornell University Law School Duke University School of Law Emory University School of Law Fordham University School of Law The George Washington University Law School Georgetown University Law Center Harvard University Law School New York University School of Law Northwestern University School of Law Rutgers University, The State University of New Jersey School ofLaw–Camden South Texas Law College of Law Stanford University School of Law Univer
《金融建模：以Excel为工具（英文版）》基于作者弗兰克 休米 科格三世（Frank Hugh Koger III）所教的同名课程。在书中，作者将建模理论与金融实践相结合，系统、全面地阐释了如何通过Excel工具，建立模型，分析金融问题的方法。具体内容包括投资组合管理、期权、债券、固定收益证券，以及资产定价和风险管理等。书中开篇详细介绍了Excel操作方法及基本的金融知识，使不具备背景知识和Excel技术的读者也能够快速入门。 《金融建模：以Excel为工具（英文版）》适合作为高年级本科生、研究生以及MBA教材，也是金融从业人员理想的参考书。
《传播学概论(英文影印版)》是传播学的奠基之作，自出版以来在各个国家均引起较大反响。本书介绍了传播学的基础知识，包括传播过程、传播符号、传播代码、传播途径等内容，对于理解这门学科有很重要的价值。本书的原版影印长期以来一直有着很大的需求，有助于该专业的师生更好地理解作者的思想和一些核心概念。
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
It's that bruiser of a term paper. Or maybe you're facing the writing tests on a college or grad school admissions exam and the personal essay for the school you really want to attend. Or it could be those business proposals for your boss. Whatever your writing needs, you know the importance of communicating with clarity and persuasiveness. This book provides the essential writing workshop that shows you that powerful writing is a process that can be learned -- step by step.
Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate to new and old theoretical ideas, Economic Growth provides students with a complete introduction to the discipline and the latest research. With its comprehensive and flexible organization, Economic Growth is ideal for a wide array of courses, including undergraduate and graduate courses in economic growth, economic development, macro theory, applied econometrics, and development studies. Preview online! An interactive tour of Economic Growth is available here.
For beginning econometrics students or practitioners interested in updates and a refresher. A thorough and beginner-friendly introduction to econometrics. Using Econometrics: A Practical Guide provides students with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginner econometrics students. New problem sets and added support make Using Econometrics modern and easier to use.
