XENOPHON the Athenian was born 431 B.C. He was a pupil of Socrates. He marched with the Spartans, and was exiled from Athens. Sparta gave him land and property in Scillus, where he lived for many years before having to move once more, to settle in Corinth. He died in 354 B.C. THE ECONOMIST records Socrates and Critobulus in a talk about profitable estate management, and a lengthy recollection by Socrates of Ischomachus' discussion of the same topic.

本书是广告学科培养学生设计制作能力的基本教材。全书用较少的篇幅讲明POP广告的基本理论，重点在实际操作，包括POP的视觉要素设计、平面设计、色彩应用、手绘POP、立体POP、POP的电脑设计等。本书的主要特点是对POP广告的设计制作过程作了详细的表述，制作的步骤方法一一说明使读者能看图自会。本书藉经验丰富的高校教师之力．以及上海人民美术出版社的通力合作．才得以面世。 此书可作为广告学专业的基本教材。

Stephen R. Covey has helped millions of readers attain professional success and personal fulfillment. With penetrating insight Dr. Covey reveals a pathway for living with fairness, integrity, honesty, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates. Now, as a succinct introduction to Dr. Covey's revolutionary thinking or as a reminder of key principles, Daily Reflections for Highly Effective People provides an inspirational recharge that will bring you closer to a holistic sense of personal effectiveness and purpose.

From the author of the New Your Times besseller Spin Cycle comes this engrossing,entertaining expose of how the media-from television to newspapers to the Internet-drive the financial markets today. The booming econmy and mass investing have produced and insatiable demand for financial news and given rise to a group of "fortune tellers"eager to scoop and spread the the latest intelligence.In this riveting,unsettling book,Howard Kurtz introduces the powerful journalists,commentators,and analysts whose reports-too often based on rumor,speculation,and misinormation-have a real-time inpact on the rise and fall of stocks and on the financial health of millions of investors. Focusing on shch well-known figures as cable TV's Ron reporters who specialize in exclusives;and superstar analysts Ralph Acampora and Henry Blodget,Th Fortune Tellers is an incisive,often amusing,and sometimes terrifying report by an journalish well known for his sharp-eyed observations and behind-the scenes access.In a time of head-sp

At a time when a stressed economy is causing job loss and other financial pains, many people are looking for ways to rebuild or supplement income. "99 Ways to Increase Your Income" lays out simple steps to both generate more cash, as well as do a more effective job of hanging on to existing income. Frank Martin is a successful entrepreneur and the author of more than sixteen books.

Good business is all about dealing with people. If you have trouble interacting with clients or co-workers, you ll be circling Help Wanted ads before you know it. My First Book of Business Etiquette is an essential primer on workplace decorum, with information on: - Behaving in a meeting - Being respectful in an office full of cubicles - Conducting business abroad - The ins and outs of creative schmoozing - And much, much more. Whether you're making the transition from the dorm room to the board room -- or just want a quick refresher course on good manners -- this useful primer is bound to delight!

The Handbook for Leaders 24 Lessons for Extraordinary Leadership "What makes a great leader?" Thousands of workers in both North America and Europe were asked that one simple question. Their top responses are compiled in "The Handbook for Leaders." This precise, no-nonsense rulebook lists the 24 competencies and guidelines identified time and again as essential for becoming an effective and extraordinary leader, including: Focus on results Cultivate interpersonal skills Lead organizational change Learn from mistakes Develop your people Be open to new ideas Take initiative Build strengths Fix fatal flaws Take a non-linear approach Be accountable The ability to lead is far more than just a natural gift. Study after study shows that leadership is a concrete and learnable skill, one that can be acquired and honed by studying and applying specific proficiencies, attitudes, and habits. Let "The Handbook for Leaders "introduce you to the requirements for effective leadership, then provide you with a systematic progr

This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.

This is an entertaining book that succeeds despite its author's missteps as a humorist. In presenting the odds of all manner of events both possible ("Dating a Supermodel") and improbable ("Becoming a Professional Athlete"), Baer (The Great Mutual Fund Trap) is clearly emulating the Worst-Case Scenario books, which have turned studying extreme real-life events into a cottage industry. Baer knows and expertly uses statistics and probabilities: it is fascinating to learn, for example, that the chances of dying by being hit by an asteroid are three times greater than dying in a train crash or an earthquake and are 250 times greater than dying from a shark attack. He also provides some revealing sidebars on certain topics, such as his look at how the odds of celebrity divorce are even worse than the already horrible odds of divorce for newly married couples ("about even money, 1 to 1"). Baer sometimes interrupts his statistical analyses with attempts at Dave Barry-style one-liners, but they fall flat, such as whe

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

Sports agent and sometime investigator Myron Bolitar is poised on the edge of the big-time. So is Christian Steele, a rookie quarterback and Myron's prized client. But when Christian gets a phone call from a former girlfriend, a woman everyone, including the police, believes is dead, the deal starts to go sour. Suddenly Myron is plunged into a baffling mystery of sex and blackmail. Trying to unravel the truth about a family's tragedy, a woman's secret and a man's lies, Myron is up against the dark side of his business - where image and talent make you rich, but the truth can get you killed.

CON TRICKS is a unpque insider's guide to this booming business which will appeal to anyone who is or has ever wished to be a consultant.Written by an ex-consultant,is lifts the veil on what consulting is really like and what you need to succeed with the major firems.It also asks why consultants are so expensive,why they can be so had at running their own businesses and whether the loss of mid-line expertise in our corporations is making them dangerously reliant on outside advisers.

RICH DAD POOR DAD will... Exploding the myth that you need to earn a high income to be rich Challenging the belief that your house is an asset Showing parents why they can't rely on the school system to teach their kids about money Defining once and for all an asset versus a liability ·teach you what to teach your kids about money for their future financial success

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

To critics, Bill Gates's Microsoft Inc. is the apotheosis of brute-force ruthless marketing, but in this lively, independent-minded report, Stross (Steve Jobs and the Next Big Thing) finds a different explanation for Microsoft's success: Gates's strategy of hiring the smartest software developers, keeping their allegiance with lucrative stock options, fostering an egalitarian creative atmosphere and perpetuating the identity of small working groups. A business professor at San Jose State University in California, Stross had unfettered access to Gates, his employees and the company's internal files, making this a privileged, revealing window on Microsoft's inner workings. He charts the firm's long, rocky struggle to win broad consumer acceptance of CD-ROMs, as well as the saga of Microsoft's bestselling multimedia encyclopedia, Encarta. Microsoft was caught unprepared by the advent of the Internet, and its failed attempt to outdo a small but feisty rival, Intuit, in the personal finance software market, demons

In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.

This text, the follow-up to "Rich Dad, Poor Dad" reveals why some people work less, earn more, pay less in taxes, and feel more financially secure than others. The author argues that it is simply a matter of knowing which quadrant to work from and when. Have you ever wondered: What is the difference between an employee and a business owner?; Why do some investors make money with little risk while most other investors just break even?; Why do most employees go from job to job while others quit their jobs and go on to build business empires?; Why, in the Industrial Age, did most parents want their children to become medical doctors, accountants, or attorneys. and why, in the Information Age, are these professions under financial attack? Many of the brightest graduates from our universities want to work for college dropouts. Dropouts such as Bill Gates, Richard Branson, Michael Dell and Ted Turner; dropouts who today are the mega-rich of society. This book explores these questions and issues to assist in guiding

It's not more money, bigger offices, better benefts, or flextime. Recent surveys reveal that the number one reason employees quit their jobs is that theydon't feel valued on a human level. Growing employment opportunities and the lure of Internet companies have brought this problem to near crisis level. Now, Dottie Gandy, a former regional director with the Franklin Covey Company, provides a simple, principle-based solution that will work to solve the problem in any business. In this clear, straightfoward book, she gives us a step-by-step plan that managers can implement immediately and which yields compelling results, including:

ONE OF AMERLCA'S most respected personal finance experts tells the inspiring,hisarous ,and sometimes perilous tale of how he amassed dizzying (well,to him)wealth.with the same mix of wit and wisdom that distin-guishes The Only Investment Guide Yon'll Ever Need,he details the investments that paid off handsomely,the real estate deals that threatened to sink him,and more (oil in ?a musical about muns?).Then he describes how he's put his vast fortune to work-battling Ralph Nader over auto insurance in California ,waging a national canpaing against smoking in Russia,and tilting at all manner of windmills. More than just one man's route tofinancialsuccess,Tobias's advetues along the road from not-quite rags to not -quite vast riches will help you to invest wisely,live smartly,and have a good time while building a vast fotuneof your own.

Take the brakes off your business.From management spe-Cialist and author of the innov-ative national besteller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm-the key to an organization's success.Weaving together case studies,exam-ples,suggestions,and quotes from hundreds of America's most energized businesses and business leaders,1001 WAYS TO ENERGIZE EMPLOYEES is a how-to for getting not just the most-but the best-from everyone in the organization.

In this companion to their upcoming PBS series, Dobyns and Crawford-Mason survey "continuous improvement" programs in America's private and public sectors. They note that organizations have shifted away "from a focus on technical aspects . . . to a focus on the complete interface between . . . a business and its customers." Their most interesting chapter compares the major U.S. quality gurus, including W. Edwards Deming and Joseph Juran, and profiles their Japanese disciples. The authors also subject the much-ballyhooed Baldrige Quality Award to some needed scrutiny. Several companies described (Motorola, Federal Express) have been treated elsewhere, and readers must wade through tedious recitations by top managers. However, a visit to Mount Edgecumbe High School in Alaska adds some perspective on the educational realm's quality movements. While general readers will gain a useful overview of the U.S. push to regain international competitiveness, there are few new revelations. An optional purchase for business