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develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. You'll learn how to identify the 'choice points' that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations Use language strategically whether you're being subtle or direct Recognize deception and manage it Position and persuade artfully Effectively negotiate one-on-one and in teams Deal constructively with your own and others—heated emotions

Og Mandino This great book can be your key to success and happiness if you will only follow its powerful principles. Harvey Mackay Looking for a book with the power to jump-start your life? Look no further. Brian Tracy's Maximum Achievement is a wake-up call to the wonders within us all. It is straight to the point and straight to the heart. Denis Waitley Brian Tracy is a master of self-management skills development. In this treasure chest, he gives us an encyclopedia of inner wealth more knowledge-based, action-oriented, and relevant to today's global achiever than any other source you can tap. More than a self-help book, this is an owner's manual for high-performance winners.

You have only an instant to connect with consumers. In a few heartbeats, your brand image must gain traction and begin the process of enticing and persuading your audience. Only the best images survive this process, so every advantage counts. Building Brands and Believers is designed to help you succeed in this hyper-demanding environment. It puts forward a simple but powerful idea: namely, that by understanding the subconscious workings of the mind, you can better motivate consumers. Kent Wertime, a veteran advertising and communications expert, explores the DNA of contemporary commercial images. He explains in clear, simple terms the source code of images and provides steps you can take to improve your chances for success. Read Building Brands and Believers to understand the dynamics of archetypes that: Underlie all commercial images Help in successful brand building in advertising, marketing and entertainment Work across borders and cultures to effectively enhance consumer beliefs Enab

Today – six years after it was created in a Harvard dorm room– over 500 million people use Facebook regularly, in just aboutevery country on earth. That a company this powerful andinfluential was started as a lark by a couple of 19-year-olds makesit a fascinating and surprising tale. That one of them, thevisionary Mark Zuckerberg, had the maturity, strategic smarts andluck to keep his company ahead of its rivals anchors thetale. With exclusive inside access to all the company’s leaders DavidKirkpatrick tells of the vision, the tenacity, the refusal tocompromise, and the vision Zuckerberg has to remake the internet. Abrilliant and fascinating cast of characters created Facebook andKirkpatrick has interviewed all of them. Never before haveZuckerberg and his closest colleagues told what really happened asthey built their dynamo while eating fast food, staying up allnight, and thumbing their noses at how things are usually done.

It's great to be a woman . . . most of the time. Lisa Birnbach, Ann Hodgman, and Patty Marx have come up with 1,003 hilarious reasons why it's great all of the time. Pantyhose, high heels, lipstick, maxi pads, chocolate-all things feminine are covered. These three witty and wise women have delivered yet another hysterical list of 1,003 great things. Each writer has a unique (and much appreciated) take on being a modern-day woman. After all, today's females need to be tough, talented multitaskers with an amazing sense of humor-and that's just to compete with the males in grade school!

A breakthrough book about talent, passion, and achievement from one of the world's leading thinkers on creativity and self-fulfillment. The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves and most inspired and achieve at their highest levels. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the Element and those that stifle that possibility. Drawing on the stories of a wide range of people, including Paul McCartney, Matt Groening, Richard Branson, Arianna Huffington, and Bart Conner, he shows that age and occupation are no barrier and that this is the essential strategy for transform ing education, business, and communities in the twenty-first century.

Fully illustrated and highly detailed, The Ultimate History of Mercedes-Benz reveals the fascinating story of one of the world's most prestigious and desirable marques. Here are the stories behind all of the great cars the earliest engine-powered Motorwagens, the record-breaking Blitzen Benz, the famous Silver Arrows racing cars, the instantlyecognizable 300SL Gullwig model, the elegant sedans and sports cars of the late twentieth century, the tiny Smart city car, the fabulous Mercedes-Benz SLR McLaren, and many more.

A top trader takes you through the markets and revels how hesucceeded In Diary of a Professional Commodity Trader, Peter Brandtprovides a play-by-play diary of his 2009 trading, offering aninside look at the difficult process and what it takes to excel atsuch a demanding endeavor. A long-time trader, Brandt clearly explains his thinking as hesearches for the right opportunities and executes trades for 21weeks. And by utilizing a diary format, he reveals exactly whatit's like to trade, communicating the uncertainty that surroundsevery trade and the discipline required to make tough decisions inthe face of losing money. Along the way, Brandt touches upon hisphilosophy on speculation, market analysis, trade identificationand selection, risk management, and much more. Fully discloses the methods and rules the author has used totrade so successfully for so many years Each trade include charts, an analysis of the trade, and aplay-by-play account of how the trade unfolds

If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

Mr. China tells the rollicking story of a young man who goes to China with the misguided notion that he will help bring the Chinese into the modern world, only to be schooled by the most resourceful and creative operators he would ever meet. Part memoir, part parable, Mr. China is one man's coming-of-age story where he learns to respect and admire the nation he sought to conquer.

Supercharge your job performance and get where your want to beby becoming an ACTIVE LEARNER In today's highly competitive workenvironment, continuous learning is an absolute necessity--arequirement to keep up with the latest innovations in the field andincrease productivity. Learn Your Way to Success helps you spototherwise overlooked opportunities to learn and teaches you how totake advantage of them. It provides tools for setting a personallearning agenda, keeping track of what is learned, and determininghow to use that learning to improve performance in their currentjob, prepare for their next job, and plan their careers. Daniel R.Tobin has more than 30 years of experience in the learning anddevelopment field. He has founded two corporate universities(Digital Equipment Corporation's Network University and WangGlobal/Getronics Virtual University) and served as vice presidentof design and development at the American Management Association(AMA).