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[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

Today – six years after it was created in a Harvard dorm room– over 500 million people use Facebook regularly, in just aboutevery country on earth. That a company this powerful andinfluential was started as a lark by a couple of 19-year-olds makesit a fascinating and surprising tale. That one of them, thevisionary Mark Zuckerberg, had the maturity, strategic smarts andluck to keep his company ahead of its rivals anchors thetale. With exclusive inside access to all the company’s leaders DavidKirkpatrick tells of the vision, the tenacity, the refusal tocompromise, and the vision Zuckerberg has to remake the internet. Abrilliant and fascinating cast of characters created Facebook andKirkpatrick has interviewed all of them. Never before haveZuckerberg and his closest colleagues told what really happened asthey built their dynamo while eating fast food, staying up allnight, and thumbing their noses at how things are usually done.

做到流血流汗，不如做對關鍵事?? 別當職場瞎忙族，再辛苦也輪不到你加薪?? 成功不必靠蠻力，趕緊效法聰明人事半功倍的秘訣?? 掌握沒被發現的關鍵小事，輕鬆取得大收穫！???成功不必靠豪賭，輕鬆工作也有好成果！???大膽創新並非是成功的**法門，許多減少浪費??創??好表現的改革，其實來自於換??角度思??，發現顯而易見的解方，只是許多人缺乏辨識出問題的眼光。本書會引導你找出那些低垂的果實，你不必冒險挑戰難關，只要做對小事，就能積少成多取得大收穫，達成亮眼的表現！???戳破辛苦工作的迷思，做對事才是關鍵！???管理學大師彼得．杜拉克（Peter Drucker）曾說：「天底下????意義的事，就是有效率地做????根本不用做的事??」本書會帶領你找出職場上不必要的流程，破解瞎忙族的困境，讓你能把時間與精力用在*有助於提昇表現的環節。專做對的事情，工

In 2008, HowardSchultz, the president and chairman of Starbucks, made theunprecedented decision to return as the CEO eight years after hestepped down from daily oversight of the company and becamechairman. Concerned that Starbucks had lost its way, Schultz wasdetermined to help it return to its core values and restore notonly its financial health, but also its soul. In Onward, he sharesthe remarkable story of his return and the company's ongoingtransformation under his leadership, revealing how, during one ofthe most tumultuous economic times in history, Starbucks againachieved profitability and sustainability without sacrificinghumanity. Offering readers a snapshot of a moment in history thatleft no company unscathed, the book zooms in to show, in rivetingdetail, how one company struggled and recreated itself in the midstof it all. The fast paced narrative is driven by day-to-day tensionas conflicts arise and lets readers into Schultz's psyche as hecomes to terms with his limitations and evolving l

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur

In this landmark work, NEW YORKER columnist James Surowieckiexplores a seemingly counter-intuitive idea that has profoundimplications. Decisions taken by a large group, even if theindividuals within the group aren't smart, are always better thandecisions made by small numbers of "experts". This seemingly simplynotion has endless and major ramifications for how businessesoperate, how knowledge is advanced, how economies are (or shouldbe) organised and how nation-states fare. With great erudition,Surowiecki ranges across the disciplines of psychology, economics,statistics and history to show just how this principle operates inthe real world. Along the way Surowiecki asks a number ofintriguing questions about a subject few of us actually understand- economics. What are prices? How does money work? Why do we havecorporations? Does advertising work? His answers, rendered in adelightfully clear prose, demystify daunting prospects. AsSurowiecki writes: "The hero of this book is, in a curious sense,an idea, a

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

From one of America's foremost economic and political thinkerscomes a vital analysis of our new hypercompetitive andturbo-charged global economy and the effect it is having onAmerican democracy. With his customary wit and insight, Reich showshow widening inequality of income and wealth, heightened jobinsecurity, and corporate corruption are merely the logical resultsof a system in which politicians are more beholden to the influenceof business lobbyists than to the voters who elected them. Powerful andthought-provoking, Supercapitalism argues that a clearseparation of politics and capitalism will foster an enviroment inwhich both business and government thrive, by putting capitalism inthe service of democracy, and not the other way around.

This is a modern classic revised and updated: How the age-oldart of storytelling can transform the way we communicate - and theway we do business? In "The Story Factor", Annette Simmons remindsus that the oldest tool of influence is also the most powerful.Over one hundred stories drawn from the front lines of business andgovernment, as well as myths, fables and parables from around theworld, illustrate how story can be used to persuade, motivate andinspire in ways that cold facts, bullet points and directivescan't. These stories combined with practical storytellingtechniques show anyone how to become a more effective communicator.From 'who I am' to 'I-know-what-you're-thinking', Simmonsidentifies the six stories you need to know how to tell anddemonstrates how they can be applied. Through the words, gestures,tone and rhythm of story you can captivate any audiencesimultaneously construct a believable picture for your ideas andgoals. In this hyper-competitive, techno-centric andresults-oriented environme

Master the six most useful tenses of each verb Find the verb tense you need through easily understandable charts See verbs in action in example sentences Listen to correct pronunciation on the book's free companion site, learnverbs.com

THE REMARKABLE AND INSPIRING TRUE STORY OF ONE GUY WHOTRANSFORMED HIS UNCERTAINTY ABOUT THE FUTURE INTO ACTION A year and a half after he graduated from college, Sean Aikenfound himself struggling to answer the question “What should I dowith my life?” His mother suggested teaching. His older sister toldhim to apply for an entry-level corporate position. His fathersaid, “It doesn’t matter what you do, just make sure it’s somethingyou’re passionate about.” Taking his father’s advice to heart, Seancreated the One-Week Job Project and launched himself on an epicjourney to find his passion. His goal: to work fifty-two jobs infifty-two weeks. After the launch of his website, oneweekjob.com, the offers beganpouring in. Sean’s first gig was—literally—jumping off a bridge, asa bungee operator in British Columbia. From there he traveledacross Canada and the United States, reinventing himself as afirefighter, an aquarium host, a radio DJ, a martial artsinstructor, an NHL mascot,

Why do our headaches persist after we take a one-cent aspirinbut disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to savetwenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we'remaking smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreakingNew York Times bestseller, Dan Ariely refutes the common assumptionthat we behave in fundamentally rational ways. From drinking coffeeto losing weight, from buying a car to choosing a romantic partner,we consistently overpay, underestimate, and procrastinate. Yetthese misguided behaviors are neither random nor senseless. They'resystematic and predictable—making us predictably irrational.

Goldman Sachs are the investment bank all other banks - andmostbusinesses - want to emulate; the firm with the best talent,the best clients,the best strategy. But is their success just downto the gilded magic ofthe 'Goldman way'?

A cocktail party. A terrorist cell. Ancient bacteria. Aninternational conglomerate. All are networks, and all are a part of a surprisingscientific revolution. Albert-László Barabási, the nation'sforemost expert in the new science of networks, takes us on anintellectual adventure to prove that social networks, corporations,and living organisms are more similar than previously thought.Grasping a full understanding of network science will someday allowus to design blue-chip businesses, stop the outbreak of deadlydiseases, and influence the exchange of ideas and information. Justas James Gleick brought the discovery of chaos theory to thegeneral public, Linked tells the story of the true science of thefuture.