贫穷只是缺钱?忙碌只是缺时间? 稀缺心态 才是一切稀缺的根源! 哈佛大学终身教授、 麦克阿瑟天才奖 获得者塞得希尔 穆来纳森和普林斯顿大学心理学教授埃尔德 沙菲尔强强联合之作,继诺贝尔经济学奖获得者丹尼尔 卡尼曼《思考,快与慢》之后的又一部行为经济学重磅新作,《金融时报》2013年***十佳商业图书。 Product details Paperback: 304 pages Author: Sendhil Mullainathan,Eldar Shafir Publisher: Penguin (4 Sept. 2014) Language: English ISBN-10: 0141049197 ISBN-13: 9780141049199 Product Dimensions: 12.9 x 1.7 x 19.8 cm Sendhil Mullainathan, the 'most interesting young economist in the world', and Eldar Shafir, the 'most brilliant psychologist' of his generation, explain the hidden problem behind everything with Scarcity 在长期研究穷人和扶贫的过程中,塞德希尔 穆来纳森发现他和穷人的焦虑竟然类似:穷人缺钱,他
Cooperation is the king! Teamwork achieves maximum results by infusing each member's talent, creativity, and energy into the given task. In today's fast-moving work environment, a team is far stronger than an individual in execution and creativity. This book provides 24 rules and guidelines for molding individual team membcrs into a solid and functioning group. Look at this value-packed book to learn how to: Forge a team that can make a difference and achieve great performances; Eliminate rivalries and focus on solving problems or challenges at hand: Handle the conflict well and drive for better results: Inspire creativity. This book shows you how to build a great team. working with individual members as well as the collective team to produce creative, consistent. and decisive results.
Ries also shows companies how to focus. He advises that in order to focus, it may necessarily involve sacrifice - giving up some portion of the market, some versions of the product, or some distribution channel. Although such strategies strike many managers as illogical or counter-intuitive, Ries marshals an overwhelming number of examples to prove his case. As long as competition exists, Ries notes, it is impossible to win 100% of any market. From debunking The Quality Axiom to detailing the importance of perception, from describing the five strategies for coping with change to showing how a company can "own" a word in the customer's mind, Al Ries brings his extensive marketing expertise to bear on the problem of competition and the importance of focus. Today's rapidly changing, technology-driven marketplace mandates constant quick thinking and reassessment by managers throughout the corporation. This book lays out the smart way for your company to evolve, increase market share, and enhance shar
Rules Tools for Leaders has guided hundreds ofthousands of leaders exactly how to create and maintain growth andprofitability. From hiring, firing and promoting to responding tomajor corporate crises, from day-to-day encounters to long-rangestrategic planning, Perry covers virtually every aspect ofleadership and provides the means to get the job done-and donewell. Along with a thorough understanding of group dynamics, businessmodels, and ethical practices, Rules Tools for Leaders also features invaluable checklists and guidelines-providingeveryday tools to put the tried-and-true rules into effect.