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THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

"A powerful and penetrating exploration of what separatesgreat companies and great leaders from the rest." -Polly LaBarre,coauthor of Mavericks at Work Why are some people and organizations more innovative, moreinfluential, and more profitable than others? Why do some commandgreater loyalty? In studying the leaders who've had the greatest influence in theworld, Simon Sinek discovered that they all think, act, andcommunicate in the exact same way-and it's the complete opposite ofwhat everyone else does. People like Martin Luther King Jr., SteveJobs, and the Wright brothers might have little in common, but theyall started with why. Drawing on a wide range of real-life stories, Sinek weavestogether a clear vision of what it truly takes to lead andinspire.

How brain science is transforming the way we manage Why is it so hard for managers to get the results they want?According to the latest brain science, it's because most of whatthey do produces the opposite of what they expect. Appeals toreason fall short, for our decisions are made emotionally, andlogic is at best an after-the-fact justification for what we'vealready determined to do. That's just one of the many amazing discoveries that explain whymanagement is so challenging. but as Charles Jacobs explains, oncewe understand the lessons of neuroscience, we're able to createmore powerful strategies, inspire people to maximize theirpotential, and overcome the biggest hurdle to improving businessperformance-making change stick.

If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.

From experts at McKinsey Company's world-renowned growthpractice comes a highly practical, field-tested approach toinitiating and sustaining growth in companies of all sizes. .Growth unleashes benefits beyond the economic. It revitalizesorganizations and invigorates the people in them, creating energy,a sense of purpose, and the glow of being on a winning team. Likethe alchemy of old, it seeks to transform the everyday into theexalted by means that seem little short of magical. Yet growth isoften elusive, achieved at unacceptable costs, or managed in fitsand starts. Based on over three years of research and applicationat high-performing companies around the world, The Alchemy ofGrowth is a comprehensive, practical approach to initiating,achieving, and sustaining profitable growthtoday and tomorrow. Asthe book shows, the secret is to manage business opportunitiesacross three time horizons at once: extending and defending corebusinesses, building new businesses, and seeding options for thefuture. The Alchemy