成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

Withtheincreasingglobalizationofbrands,effectivebrandmanagementindifferentiatingproductshasbecomeevenmoreessential.Thishelpfulvolumeprovidesthelateststrategiesformaximizingthevalueofyourbrandsandproducts.Articlesinclude:BuildingBrandsWithoutMassMediabyErichJoachimsthalerandDavidA.Aaker;Brandsvs.PrivateLabels:FightingtoWinbyJohnA.QuelchandDavidHarding;HowDoYouGrowaPremiumBrand?byReginaFazioMaruca;ShouldYouTakeYourBrandtoWheretheActionIs?byDavidA.Aaker;ExtendProfits,NotProductLinesbyJohnA.QuelchandDavidKenny;TheLogicofProduct-LineExtensions,PerspectivesfromtheEditors;CanThisBrandBeSavedbyReginaFazioMaruca;andYourBrand'sBestStrategybyVijayVishwanathandJonathanMark.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.

Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think

TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.Fromthepreeminentthinkerswhoseworkhasdefinedanentirefieldtotherisingstarswhowillredefinethewaywethinkaboutbusiness,herearetheleadingmindsandlandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.HarvardBusinessReviewonFinding&KeepingtheBestPeopleisacollectionofcutting-edgearticlesthatwillhelporganizationsunderstandhowbesttohireandretaintheirtopemployeesintoday'sfiercelycompetitivejobmarket.Thearticlesprovidethereaderwithperspectivesnotonlyonhowtohireandretainpeople,butalsowhyemployeesleaveandhowtoutilizetheirskillsevenafterthey'regone.

Sinceitsoriginalpublicationnearlythirtyyearsago,GettingtoYeshashelpedmillionsofpeoplelearnabetterwaytonegotiate.Oneoftheprimarybusinesstextsofthemodernera,itisbasedontheworkoftheHarvardNegotiationProject,agroupthatdealswithalllevelsofnegotiationandconflictresolution. GettingtoYesoffersaproven,step-by-stepstrategyforcomingtomutuallyacceptableagreementsineverysortofconflict.Thoroughlyupdatedandrevised,itoffersreadersastraight-forward,universallyapplicablemethodfornegotiatingpersonalandprofessionaldisputeswithoutgettingangry-orgettingtaken.

Thebestsellingsuccessbookofalltimeisupdatedandrevisedwithcontemporaryideasandexamples.ThinkandGrowRichhasbeencalledtheGranddaddyofAllMotivationalLiterature.Itwasthefirstbooktoboldlyask,Whatmakesawinner?Themanwhoaskedandlistenedfortheanswer,NapoleonHill,isnowcountedinthetopranksoftheworld'swinnershimself. ThemostfamousofallteachersofsuccessspentafortuneandthebetterpartofalifetimeofefforttoproducetheLawofSuccessphilosophythatformsthebasisofhisbooksandthatissopowerfullysummarizedinthisone. IntheoriginalThinkandGrowRich,publishedin1937,HilldrawsonstoriesofAndrewCarnegie,ThomasEdison,HenryFord,andothermillionairesofhisgenerationtoillustratehisprinciples.Intheupdatedversion,ArthurR.Pell,Ph.D.,anationallyknownauthor,lecturer,andconsultantinhumanresourcesmanagementandanexpertinapplyingHill'sthought,deftlyinterweavesanecdotesofhowcontemporarymillionairesandbillionaires,suchasBillGates,MaryKayAsh,DaveThomas,andSirJohnTempleton,achievedtheirwealth.Outmodedorarcaneterminologyandexamplesarefaithfullyrefreshedtopreclude

本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

Whensomeoftheworld'sbiggestcorporationsneedtorevivetheirbrands,innovateproducts,andrethinktheirimages,theycallPeterArnell. NowinhisfourthdecadeofbrandingandmarketingforsuchcompaniesasSamsung,Reebok,DKNY,GNC,andPepsi,Arnellexplainshowyoucanusesomeofthesamestrategiesthatfamousbrandsdo,inordertoimproveyourownimage,life,andcareer.Arnellknowsthisfirsthandbecauseheappliedmanyofthesesamestrategiestotransformhisownlifebylosing256pounds. Howdidhedoit? ArnellcreatedanideahecallsShift. WithShift,you'lldiscoverthestepsyouneedtotakeinordertobecomethebestyou.Creatingandrevitalizingbrandshappenseverydayinbusiness.Shiftshowshowyoucanmakeithappenforyourselfandyourpersonalbrand. Innovativeinsightssuchas"gohelium"areusedbyArnelltoexplainhowhereachedhisultimategoalof150pounds—youcanapplyhistechniquestoreachforyourowngoals.Youwillsee—throughArnell'sdescriptionofhowhe"wenttiger"—howtoexerciseyourowndisciplineandcommitment,withoutapology,evenifthatmeansbuckingthenorm.Andbylearningtoreachouttoyourbrandaudience,youwillcome

Playing the trading game takes audacious confidence, but winning takes more. It's about making chances instead of taking chances. As founder of the remarkably successful Taipan Group-a team of independent financial analysts-author J. Christoph Amberger knows: "There is always an opportunity to make exceptional stock market profits . . . as long as you know how to read the signs." In Hot Trading Secrets, Amberger gives you a blueprint for making big money in any financial climate. He will teach you: How to trade on "insider information" legally and profitably The secret strategies of CBOE floor traders How to profit from the "Red Zones" How to become a stone-cold profit predator In a simple step-by-step presentation, Amberger will liberate you from restrictive conventional fallacies. Using Hot Trading Secrets as your guide, you will learn to exploit volatile market events to achieve consistent profits-whether the market is up or down.

本书为高等院校行政管理及相关专业的本科生编写的专业英语教材，也适合公共管理硕士（MPA）等专业研究生使用。教材编写的主导思想是适应公共管理专业学位学习的要求，体现学以致用的教学目的。全书共有10个单元