本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating
《"《纽约时报》畅蛸书第壹名《星期日泰晤士报》2019年度书籍 迪士尼艏席执行官，《时代》 2019年*有影响力的人物之一分享了他在改造世界上*受喜爱的公司时所秉持的理念和价值观，激励那些将魔法变为现实的人们。 在《一生的旅程》罗伯特 艾格在经营迪士尼并领导其20万员工期间所学到的教训，探讨了真正的领导力所必要的几个原则：乐观。即使面对困难，乐观的领导者也会找到通往*佳结果的道路，并专注于此，而不是陷入悲观和责备中。勇气。领导人必须愿意冒险并下大赌注。害怕失败只会破坏创造力。果断。无论多困难，所有的决定都可以及时作出。优柔寡断既浪费时间又破坏士气。公平。待人得体，善解人意，平易近人。" THE #1 NEW YORK TIMES BESTSELLER _____________________________ The CEO of Disney, one of Time s most influential people of 2019, shares the ideas and value
当他当选总统之后，我们才发现他早已是一个在美国亚马逊上排名前列的畅销书作家--尤其是他的几本商业类图书，比如Trump: How to Get Rich、Think Big 、Trump: the Art of Deal（交易的艺术）和Never Give Up (中文名：永不放弃)。 无论从政治、历史、传记，还是管理、商业的角度，你都应该了解美国新任总统特朗普的这些著作。其中 交易的艺术 被火速疯传是特朗普做一个个精彩谈判的方向，到底这本书有什么神奇之处能让川普成功登上元首宝座呢？ Trump makes one believe for a moment in the American dream again. The New York Times Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet. Chicago Tribune Fascinating . . . wholly absorbing . . . conveys Trump s larger-than-life demeanor so vibrantly that the reader s attention is instantly and fully claimed. Boston Herald A chatty, generous, chutzpa-filled
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four P s of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, mark
