[英文原版]The RoadLess Traveled 少有人走的路 基本信息 出版社: Holiday House;Intl edition; Export (1997年9月1日) 外文书名: 少有人走的路 平装: 320页 语种: 英语 ISBN: 068485015X 条形码: 9780684850153 商品尺寸: 2.2 x 10.8 x16.9 cm 商品重量: 150g 图书描述 这是一本震惊世界的名著,出版后虽未作任何宣传,但经人们口耳相传,迅速畅销起来,它曾在美国著名的《纽约时报》畅销书排行榜上连续上榜近二十年,创下了出版史上的一大奇迹。 这是一部罕见的心理学杰作,早在1983年,它便成为有口皆碑的超级畅销读物。作者灵活运用传统心理分析方法去解决人生的冲突和难题。它的有效和实用,产生了前所未有的轰动响应。 《出版者周刊》 本书处处透露出沟通与理解的意味,它跨越时代限制,帮助我们探索爱的本质,引导我
You've just been promoted to a managerial position for thefirst time - congratulations! But beware: the managerial rolediffers markedly from the individual contributor role. Go into thejob with mistaken assumptions about what to expect, and you justmay be blindsided by surprising realities. This book helps you laythe foundation for succeeding in your new role, explaining howto:
Get the secrets of success in this great bestseller (over nine months on the "New York Times" bestseller list) that can change your life for the better. Claiming that the world is a giant negotiating table, renowned negotiator Cohen teaches the art of negotiation with dozens of concrete examples.
Judging by all the hoopla surrounding business plans, you'dthink the only things standing between would-be entrepreneurs andspectacular success are glossy five-color charts, bundles ofmeticulous-looking spreadsheets, and decades of month-by-monthfinancial projections. Yet nothing could be further from the truth.In fact, often the more elaborately crafted a business plan, themore likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote toolittle to information that really matters to investors. The result?Investors discount them. In How to Write a Great Business Plan, William A. Sahlman showshow to avoid this all-too-common mistake by ensuring that your planassesses the factors critical to every new venture: ?· The people--the individuals launching and leading the ventureand outside parties providing key services or importantresources ?· The opportunity--what the business will sell and to whom, andwhether the venture can grow and how fast ?·
EXPLORING AND EXPLODING OUR NOTIONS OF WORK Joanne B. Ciulla, a noted scholar in Leadership and Ethics,examines why so many people today have let their jobs take overtheir lives. Technology was supposed to free us from work, butinstead we work longer hours-often tethered to the office at homeby cell phones and e-mail. People still look to work forself-fulfillment, community, and identity, but these things may beincreasingly difficult to find in today's workplace. Gone is thesocial contract where employees and employers shared a sense ofmutual loyalty, yet many of us still sacrifice personal time forjobs that we could lose at the drop of a stock price. Tracing theevolution of the meaning of work from Aesop to Dilbert, andcritically examining the past 100 years of management practices,Ciulla asks questions that we often willfully ignore at our ownperil. *When you are on your deathbed, will you wish you had spent moretime at the office? *Why do we define ourselves by our jobs rather than
Gather successful people from all walks of life-what wouldthey have in common? The way they think! Now you can think as theydo and revolutionize your work and life! A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLETHINKis the perfect, compact read for today's fast-paced world.America's leadership expert John C. Maxwell will teach you how tobe more creative and when to question popular thinking. You'lllearn how to capture the big picture while focusing your thinking.You'll find out how to tap into your creative potential, developshared ideas, and derive lessons from the past to better understandthe future. With these eleven keys to more effective thinking,you'll clearly see the path to personal success.
Ex?cel?lence (n.) 1. The clearly false and destructive theorythat a company ought to be great at everything it does. 2. Amistaken goal in which the predictable outcome is that the companyends up world-class at nothing—not well-differentiated andtherefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence providesconclusive evidence of the futility of trying to be excellent inall aspects of a commercial transaction—price, product, access,experience, and service. Instead, the strategy for your productsand services should be to dominate on one element, differentiate ona second, and be at industry par (i.e., average) on the rest. Yes,it is okay to be average as long as your customers knowspecifically where and how you are superior and world-class.
With a new Afterword by the author and a new Foreword by MarkCuban In this commanding big-picture analysis of what went wrong incorporate America, Alex Berenson, a top financial investigativereporter for The New York Times, examines the common threadconnecting Enron, Worldcom, Halliburton, Computer Associates, Tyco,and other recent corporate scandals: the cult of the number. Every three months, 14,000 publicly traded companies report salesand profits to their shareholders. Nothing is more important inthese quarterly announcements than earnings per share, the lodestarthat investors—and these days, that’s most of us—use to judge thehealth of corporate America. earnings per share is the number forwhich all other numbers are sacrificed. It is the distilled truthof a company’s health. Too bad it’s often a lie. Alex Berenson’s The Number provides a comprehensiv, brutallyfactual overview of how Wall Street and corporate America losttheir way during the great bull market tha
Since 1922, Harvard Business Review has been a leading source ofbreakthrough ideas in management practice. The Harvard BusinessReview Classics series now offers you the opportunity to make theseseminal pieces a part of your permanent management library. Eachhighly readable volume contains a groundbreaking idea thatcontinues to shape best practices and inspire countless managersaround the world. In this article, renowned management experts GaryHamel and C. K. Prahalad introduce their approach to strategicplanning in the face of tough competition. With advice on tailoringyour company's strategy and developing the will to win within yourfirm, this article helps you define a long-term strategy for yourorganization that captures employees' imaginations and creates aclear path to success.
“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor
Nobel-Prize-winning economist Paul Krugman argues thatbusiness leaders need to understand the differences betweeneconomic policy on the national and international scale andbusiness strategy on the organizational scale. Economists deal withthe closed system of a national economy, whereas executives live inthe open-system world of business. Moreover, economists know thatan economy must be run on the basis of general principles, butbusinesspeople are forever in search of the particular brilliantstrategy. Krugman's article serves to elucidate the world ofeconomics for businesspeople who are so close to it and yet arecontinually frustrated by what they see.
Closing individual sales, in most businesses, is not enoughfor success. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinaryvalue to your customers