Product Details 基本信息 ISBN-13 书号 9780071614139 Author 作者 O'Neil, William J. Pages Number 页数 454页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2009年06月01日 Product Dimensions 商品尺寸 2.03x1.52x1.52 cm Shipping Weight 商品重量 635g Language 语种 ENG Book Contents 内容简介 A BUSINESSWEEK BESTSELLER "Anyone" can learn to invest wisely with this bestselling investment system Through every type of market, William J. O'Neil's national bestseller, "How to Make Money in Stocks," has shown over 2 million investors the secrets to building wealth. O'Neil's powerful CAN SLIM(R) Investing System--a proven 7-step process for minimizing risk and maximizing gains--has influenced generations of investors. Based on a major study of market winners from 1880 to 2009, this expanded edition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best

A brilliantly reported true-life thriller that goes behind thescenes of the financial crisis on Wall Street and inWashington. In one of the most gripping financial narratives in decades,Andrew Ross Sorkin-a New York Times columnist and one of thecountry's most respected financial reporters-delivers the firstdefinitive blow- by-blow account of the epochal economic crisisthat brought the world to the brink. Through unprecedented accessto the players involved, he re-creates all the drama and turmoil ofthese turbulent days, revealing never-before-disclosed details andrecounting how, motivated as often by ego and greed as by fear andself-preservation, the most powerful men and women in finance andpolitics decided the fate of the world's economy.

With corporate scandals dominating the headlines on aregular basis, business ethics are more important than ever. Thisamusing primer highlights everything an aspiring CEO should knowabout maintaining integrity in corporate America. You llfind: - Guidance on making fair and honest business decisions - A quiz to test your own ethics - Advice on promoting ethical behavior - Simple lessons for making your workplace a positiveenvironment - And much, much more. It's the perfect gift for office newbies, seasoned executives,and college graduates everywhere!

The Profit Zone, a Business Week Top Ten Book of the Year,examines 12 of today's great success stories--from GE toSwatch--and reveals how vital adaptations kept these companies onthe edge of the ever-changing profit zone. Charts graphsthroughout.

Meet a genuine American folk hero cut from the homespun clothof America's heartland: Sam Walton, who parlayed a single dimestore in a hardscrabble cotton town into Wal-Mart, the largestretailer in the world. The undisputed merchant king ofthe late twentieth century, Sam never lost the commontouch. Here, finally, inimitablewords. Genuinely modest, but always sure if hisambitions and achievements. Sam shares his thinking in acandid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of bothMain Street and Wall Street, Sam Walton chronicles the inspiration,heart, and optimism that propelled him to lasso the AmericanDream.

A cocktail party. A terrorist cell. Ancient bacteria. Aninternational conglomerate. All are networks, and all are a part of a surprisingscientific revolution. Albert-László Barabási, the nation'sforemost expert in the new science of networks, takes us on anintellectual adventure to prove that social networks, corporations,and living organisms are more similar than previously thought.Grasping a full understanding of network science will someday allowus to design blue-chip businesses, stop the outbreak of deadlydiseases, and influence the exchange of ideas and information. Justas James Gleick brought the discovery of chaos theory to thegeneral public, Linked tells the story of the true science of thefuture.

The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King,

BPP Learning Media is the sole Platinum Approved provider ofACCA content. Our examiner-reviewed Study Texts and Practice Revision Kits, and our interactive study tools will provide youwith the up-to-date material you need for exam success.

A black swan is a highly improbable event with threeprincipal characteristics: It is unpredictable; it carries amassive impact; and, after the fact, we concoct an explanation thatmakes it appear less random, and more predictable, than it was. Theastonishing success of Google was a black swan; so was 9/11. ForNassim Nicholas Taleb, black swans underlie almost everything aboutour world, from the rise of religions to events in our own personallives. Why do we not acknowledge the phenomenon of black swans untilafter they occur? Part of the answer, according to Taleb, is thathumans are hardwired to learn specifics when they should be focusedon generalities. We concentrate on things we already know and timeand time again fail to take into consideration what we don’t know.We are, therefore, unable to truly estimate opportunities, toovulnerable to the impulse to simplify, narrate, and categorize, andnot open enough to rewarding those who can imagine the“impossible.” For years, Taleb has studie

Moscow-born Sergey Brin and Midwest-born Larry Page droppedout of graduate school at Stanford University to, in their ownwords, "change the world" through a powerful search engine thatwould organize every bit of information on the Web for free. TheGoogle Story takes you deep inside the company's wild ride from anidea that struggled for funding in 1998 to a firm that rakes inbillions in profits, making Brin and Page the wealthiest young menin America. Based on scrupulous research and extraordinary accessto Google, this fast-moving narrative reveals how an unorthodoxmanagement style and culture of innovation enabled a search engineto shake up Madison Avenue and Wall Street, scoop up YouTube, andbattle Microsoft at every turn. Not afraid of controversy, Googleis expanding in Communist China and quietly working on a searchablegenetic database, initiatives that test the founders' guidingmantra: DON'T BE EVIL.