What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati

The devaluation of the American dollar, with the subsequentinflation, iseerily similar to the chaotic markets of the 1970s.The factors that createdthe stagflation and the gold and silverbull markets of the late seventiesand early eighties are back. AsYogi Berra said, "It's deja vu all overagain." Only this time,they're even more exaggerated-offeringonce-in-a-lifetimeopportunities for middle-class Americans, if they lookbeyond theWall Street stock-market propaganda. This book can helpyoupanic-proof your life and your finances, and reap huge profitswithrelatively small investments in gold, silver, certain ETFs,mutual funds,and mining stocks.How to Prosper During the Coming BadYears in the 21st Century is amust-have survival and moneymakingguide for people who want to profit fromthe rough economic seasthat are upon us-and come through with their shareof treasure.--This text refers to the Kindle Edition.

If starting a company is difficult, leading a company once thebusiness has caught fire is infinitely more so. Thousands ofstartups each year approach the dangerous transition that DougTatum calls No Man’s Land—when they are too big too be consideredsmall but still too small to be considered big. Tatum offers the navigational rules these companies need, andvaluable case studies of emerging growth businesses that succeededor failed during No Man’s Land.

Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

There will come a time when you must decide to lead the lifesomeone else has chosen for you…or the life you want. According to legend, when a young boy asked the great Renaissanceartist Michelangelo why he was working so hard hitting the block ofmarble that would eventually become his greatest sculpture, David,the artist replied, “Young man, there is an angel inside this rock,and I am setting him free.” In The Angel Inside, the renownedconsultant and career coach Chris Widener uses Michelangelo’s wordsto explore the hidden potential that exists within us all. In this unforgettable tale, Tom Cook, a disillusioned Americanbusinessman, has traveled to Italy looking for direction in hislife. In Florence, the last city on his tour, Tom meets amysterious old man who opens his eyes to the art and life ofMichelangelo and reveals what the artist’s work can teach him—andall of us—about the power of following your passion. Among the lessons that Tom learns over the course of the ne

It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not s

A revolutionary guide to earning power and personal budgetingshows readers how to spend wisely, streamline their finances, anddevelop a budget that puts their money where they want it to go.Reprint.

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you! For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s! Learn: The six ways to make people like you The twelve ways to win people to your way of thinking The nine ways to change people without arousing resentment and much, much

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional c

show up to 2 reviews by default Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads?his real father and the father of his best friend, his rich dad?and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Book De*ion In his phenomenal bestseller, Emotional Intelligence, DanielGoleman mapped the territory where IQ meets EQ, where we apply whatwe know to how we live. Spending over a year on the New York Timesbestseller list, Emotional Intelligence provided the evidence forwhat many successful people already knew: being smart isn't just amatter of mastering facts; it's a matter of mastering your ownemotions and understanding the emotions of the people aroundyou.Now, in Working With Emotional Intelligence, Goleman shows whyemotional intelligence has become the new yardstick for success forCEOs and junior hires alike. Drawing on both unparalleled access tobusiness leaders and in-depth research, he documents that starperformance in every field depends more on emotional intelligencethan IQ or technical skills. And the impact of emotionalintelligence is even greater at the top of the leadershippyramid.Goleman vividly shows how self-awareness, motivation,influence, conflict management, and team-building pl

In this remarkable New York Times bestseller, Joel Osteenoffers unique insights and encouragement that will help readersovercome every obstacle in their lives.

So much to do, so little time, so best to start early. Full of things to make, achieve, learn (and some things you shouldn't learn) this is the perfect handbook for any child who wants to revel in being young and not-boring. Can you Make an origami crane? Lie convincingly? Operate as a spy? Parents may need these skills (not origami) to wrest their child's copy from them and indulge in all the fun they should have had.

“The invaluable advice in How to Wow guarantees your successin any meeting situation, from the boardroom to the breakfasttable.” –Keith Ferrazzi, author of Never Eat Alone In today’s fast-paced world, where an elevator ride with your CEOcan turn into an impromptu meeting, your lunch date can become ajob interview, and your conversation at a cocktail party may be apreamble to a potential business merger, knowing how to marketyourself in any situation is vital. Corporate coach Frances ColeJones has helped numerous CEOs, celebrities, and publicpersonalities present their best selves on camera and onstage, inboardrooms and in person; now in her new book, How to Wow, sheshares her strategies for making your mark in business and inlife. Every encounter, Jones believes, provides you with an opportunityto positively influence colleagues, employers, neighbors–evencompetitors. Not only your words, but your tone of voice and yourbody language speak volumes. The question, however, is: A

With corporate scandals dominating the headlines on aregular basis, business ethics are more important than ever. Thisamusing primer highlights everything an aspiring CEO should knowabout maintaining integrity in corporate America. You llfind: - Guidance on making fair and honest business decisions - A quiz to test your own ethics - Advice on promoting ethical behavior - Simple lessons for making your workplace a positiveenvironment - And much, much more. It's the perfect gift for office newbies, seasoned executives,and college graduates everywhere!

On December 21, 2012, the Mayan calendar will end. Manysee it as an apocalyptic sign. But is it? In The Twelfth Insight, the long-awaited fourth book in thebeloved Celestine Series, we again follow our Hero and his closefriend Wil. They have just received a portion of another ancientand mysterious manu* that describes a secret approach tospirituality that is silently arriving in the second decade of the21st Century. But the manu* is only available in fragments. To understand its full meaning for mankind, our Hero and Wilbegin an urgent search to find the message in its entirety. As theyembrace the power of Synchronicity and begin their search, they areconfronted by powerful political forces and religious extremiststhat stand in the way of these spiritual revelations. Utilizing what he calls the "parable effect," and based on hisown sources, James Redfield explores the similarities anddifferences that exist among the world religions, revealing theessential

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

The bestselling success book of all time is updated and revised with contemporary ideas and examples. Think and Grow Rich has been called the "Granddaddy of All Motivational Literature." It was the first book to boldly ask, "What makes a winner?" The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world's winners himself. The most famous of all teachers of success spent "a fortune and the better part of a lifetime of effort" to produce the "Law of Success" philosophy that forms the basis of his books and that is so powerfully summarized in this one. In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill's thought, deftly interweaves anecdo

Closing individual sales, in most businesses, is not enoughfor success. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinaryvalue to your customers

In 1984, The LittleKingdom told the story of Apple's first decade alongside thehistories of Steve Jobs and Steve Wozniak. Now Moritz revisits hisclassic biography in light of what Apple has become, offering forthe first time in paperback the only from the ground up account ofApple's early years.

In The Heart of Business Liz Mohn describes her experiences asa woman and an entrepreneur at Bertelsmann, Europe’s largest mediacorporation, in a powerful call to action for organizations ofevery size and purpose to adapt to the evolving criteria of successin the twenty-first century. With the new millennium being shapedby the forces of internationalization and globalization, Mohn asksan important question: Will humane values take their rightful andnecessary place as a vital factor in the equations that measureachievement and prosperity in the world we will hand over to ourchildren and grandchildren? Making a plea for a new paradigm of business and personalachievement that combines material rewards with those of friendshipand social consciousness, Mohn writes passionately and eloquentlyabout her beliefs as a woman, a philanthropist, and a corporateleader. At their heart is a deep concern about frightening trendsin our society: the loss of direction, the increase in bothselfishness and lonelines

The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye