Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us.Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage? How do we hire when we can't tell who's right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and rything contains an intriguing story. What the Dog Saw is Gladwell at his very best - asking questions and seeking answers in his inimitable style.
This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.'Can be returned to again and again like one of those all-you-can-eat buffets' - "New York Times". Robert H. Fran
Nobel-Prize-winning economist Paul Krugman argues thatbusiness leaders need to understand the differences betweeneconomic policy on the national and international scale andbusiness strategy on the organizational scale. Economists deal withthe closed system of a national economy, whereas executives live inthe open-system world of business. Moreover, economists know thatan economy must be run on the basis of general principles, butbusinesspeople are forever in search of the particular brilliantstrategy. Krugman's article serves to elucidate the world ofeconomics for businesspeople who are so close to it and yet arecontinually frustrated by what they see.
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in coommon? Why do drug dealers still live with their mums? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book:Freakonomics 作者简介 Steveb D. Levitt teaches economics at the University of Chicago. He recently received the John Bates Clark Medal, awarded every two years to the best American economist under forty. Stephen J. Dubner live
Nobel-Prize-winning economist Paul Krugman argues thatbusiness leaders need to understand the differences betweeneconomic policy on the national and international scale andbusiness strategy on the organizational scale. Economists deal withthe closed system of a national economy, whereas executives live inthe open-system world of business. Moreover, economists know thatan economy must be run on the basis of general principles, butbusinesspeople are forever in search of the particular brilliantstrategy. Krugman's article serves to elucidate the world ofeconomics for businesspeople who are so close to it and yet arecontinually frustrated by what they see.
