Although Africa has long been known to be rich in oil,extracting it hadnt seemed worth the effort and risk untilrecently. But with the price of Middle Eastern crude oilskyrocketing and advancing technology making reserves easier totap, the region has become the scene of a competition between majorpowers that recalls the nineteenth-century scramble forcolonization there. But what does this giddy new oil boom meanforAmerica, for the world, for Africans themselves? John Ghazviniantraveled through twelve African countriesfrom Sudan to Congo toAngolatalking to warlords, industry executives, bandits, activists,priests, missionaries, oil-rig workers, scientists, and ordinarypeople whose lives have been transformednot necessarily for thebetterby the riches beneath their feet. The result is a high-octanenarrative that reveals the challenges, obstacles, reasons fordespair, and reasons for hope emerging from the worlds newestenergy hot spot.
When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.