From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

Persuade others to do what you want fortheir own reasons. If you need the best practices and ideas formaking deals that work but don't have time to find them this bookis for you. Here are 10 inspiring and useful perspectives, all inone place. This collection of HBR articles will help you: seal orsweeten a bargain by uncovering the other side's motives; conquerfaulty assumptions to make the right deals; forge deals only whenthey support your strategy; set the stage for a healthyrelationship long after the ink has dried; make promises you cankeep; gain your adversaries' trust in high-stakes talks; and, knowwhen to walk away.

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard’s Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you’re an innovative manager or an aspiring entrepreneur. Each of us has the capacity to spot opportunities, inventp roducts, and build businesses—even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay,Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many

For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in the world. Now, for the first time, Sharma makes his proprietary process available to you, so that you can get to your absolute best while helping your organization break through to a dramatically new level of winning in these wildly uncertain times.

Most of us think of leaders as courageous risk takers,orchestrators of major events-in a word, heroes. Yet while suchfigures are inspiring and admirable, Harvard Business SchoolProfessor Joseph Badaracco argues that their larger-than-lifeaccomplishments are simply not what makes the world work. Whatdoes, he says, is the sum of millions of small yet consequentialdecisions that men and women working far from the limelight makeevery day: how a line worker for a pharmaceutical company respondswhen he discovers a defect in a product's safety seal; how amanager deals with a valued employee suspected of stealing; how atrader handles a transaction error that will cost a clientmoney.Badaracco calls them "quiet leaders"-people who chooseresponsible, behind-the-scenes action over public heroism toresolve tough leadership challenges. These individuals don't fitthe stereotype of the bold and gutsy leader, and they don't wantto. What they want is to do the "right thing" for theirorganizations, their coworkers, and t

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

This book challenges the way we think about both leadershipdevelopment and ourselves as leaders. Leadership developmentprograms are meant to help people become better leaders at work.But, as author Stew Friedman knows through years of working withthousands of executives, people improve their performance asleaders only when they enhance their performance in other domainsof their life at the same time. People are most successful in theirleadership roles in organisations when they are also leaders oftheir own lives; that is, when they increase their capacity toinfluence everything they care about most in life, including work,family, the broader community, and their own sense of self. This iswhat Friedman calls Total Leadership and has been teaching to MBAsand Executive Education students at Wharton and to executives inseveral companies like Ford, Booz Allen Hamilton, and LehmanBrothers for several years.

This volume captures the spirit of discovery that pervades"Great Groups". It describes the free-form organization of suchteams, more interested in their mission than their hierarchy. Theauthors discuss how "Great Groups" believe both that they'reunderdogs up against a powerful foe and that they're bound tosucceed. The book also illuminates the roles of a "Great Group"leader as a gatherer of talent, a source of inspiration and abridge to the outside world. Today, organizations require creativethinking from every member, not just a few. The world's complexityand pace mean that people can no longer rely on individual leadersand "Lone Rangers" to solve problems. Rather, people must learn towork together, to identify their own missions, to form their own"Great Groups". The stories and advice from the book show readershow. Warren Bennis is the author of "On Becoming a Leader","Leaders" and "Learning to Lead".

If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.

Making persuasive presentations isn't just amatter of charisma and fancy charts: it requires concrete skillsthat are vital to keeping your audience engaged and involved. Thishandy guide contains key information on how to customize yourpresentations to keep people focused and produce the results youwant.

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. At best, they just learn to get by. At worst, they become terrible bosses. This new book explains how to avoid that fate, by mastering three imperatives: Manage yourself: Learn that management isn't about getting things done yourself. It's about accomplishing things through others. Manage a network: Understand how power and influence work in your organization and build a network of mutually beneficial relationships to navigate your company's complex political environment. Manage a team: Forge a high-performing "we" out of all the "I"s who report to you. Packed with comp