当他当选总统之后,我们才发现他早已是一个在美国亚马逊上排名前列的畅销书作家--尤其是他的几本商业类图书,比如Trump: How to Get Rich、Think Big 、Trump: the Art of Deal(交易的艺术)和Never Give Up (中文名:永不放弃)。 无论从政治、历史、传记,还是管理、商业的角度,你都应该了解美国新任总统特朗普的这些著作。其中 交易的艺术 被火速疯传是特朗普做一个个精彩谈判的方向,到底这本书有什么神奇之处能让川普成功登上元首宝座呢? Trump makes one believe for a moment in the American dream again. The New York Times Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet. Chicago Tribune Fascinating . . . wholly absorbing . . . conveys Trump s larger-than-life demeanor so vibrantly that the reader s attention is instantly and fully claimed. Boston Herald A chatty, generous, chutzpa-filled
From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently
Persuade others to do what you want fortheir own reasons. If you need the best practices and ideas formaking deals that work but don't have time to find them this bookis for you. Here are 10 inspiring and useful perspectives, all inone place. This collection of HBR articles will help you: seal orsweeten a bargain by uncovering the other side's motives; conquerfaulty assumptions to make the right deals; forge deals only whenthey support your strategy; set the stage for a healthyrelationship long after the ink has dried; make promises you cankeep; gain your adversaries' trust in high-stakes talks; and, knowwhen to walk away.
Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard’s Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you’re an innovative manager or an aspiring entrepreneur. Each of us has the capacity to spot opportunities, inventp roducts, and build businesses—even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay,Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many
Spain. A land of eternal passion and unceasing bloodshed. Fromthe vengeance of a pitiless tyrant, four women flee the sacred,once-safe walls of a convent: LUCIA, the proud survivor harboring amurderous secret from the savage clan wars of Sicily...GRACIELLA,the beauty still unpurged of guilt from one reckless, youthfulsin...MEGAN, the orphan seeking perilous refuge in the arms of adefiant Basque rebel...and TERESA, the believer haunted by a faiththat mocks her with silence. Leaving innocence but not hope behind,they venture into an alien, dazzling world, where each willencounter an unexpected destiny -- and the truth about herself.
For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in the world. Now, for the first time, Sharma makes his proprietary process available to you, so that you can get to your absolute best while helping your organization break through to a dramatically new level of winning in these wildly uncertain times.
Most of us think of leaders as courageous risk takers,orchestrators of major events-in a word, heroes. Yet while suchfigures are inspiring and admirable, Harvard Business SchoolProfessor Joseph Badaracco argues that their larger-than-lifeaccomplishments are simply not what makes the world work. Whatdoes, he says, is the sum of millions of small yet consequentialdecisions that men and women working far from the limelight makeevery day: how a line worker for a pharmaceutical company respondswhen he discovers a defect in a product's safety seal; how amanager deals with a valued employee suspected of stealing; how atrader handles a transaction error that will cost a clientmoney.Badaracco calls them "quiet leaders"-people who chooseresponsible, behind-the-scenes action over public heroism toresolve tough leadership challenges. These individuals don't fitthe stereotype of the bold and gutsy leader, and they don't wantto. What they want is to do the "right thing" for theirorganizations, their coworkers, and t