From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

Persuade others to do what you want fortheir own reasons. If you need the best practices and ideas formaking deals that work but don't have time to find them this bookis for you. Here are 10 inspiring and useful perspectives, all inone place. This collection of HBR articles will help you: seal orsweeten a bargain by uncovering the other side's motives; conquerfaulty assumptions to make the right deals; forge deals only whenthey support your strategy; set the stage for a healthyrelationship long after the ink has dried; make promises you cankeep; gain your adversaries' trust in high-stakes talks; and, knowwhen to walk away.

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard’s Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you’re an innovative manager or an aspiring entrepreneur. Each of us has the capacity to spot opportunities, inventp roducts, and build businesses—even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay,Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many

For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in the world. Now, for the first time, Sharma makes his proprietary process available to you, so that you can get to your absolute best while helping your organization break through to a dramatically new level of winning in these wildly uncertain times.

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

Praise for Best Practices in Talent Management "This book includes the most up-to-date thinking, tools, models,instruments and case studies necessary to identify, lead, andmanage talent within your organization and with a focus on results.It provides it all—from thought leadership to real-worldpractice." Patrick Carmichael head of talent management, refining, marketing, andinternational operations, Saudi Aramco "This is a superb compendium of stories that give the reader apeek behind the curtains of top notch organizations who havewrestled with current issues of talent management. Their lessonslearned are vital for leaders and practitioners who want a veryvaluable heads up." Beverly Kaye Founder/CEO: Career Systems International and Co-Author, Love'Em or Lose 'Em "This is a must read for organization leaders and HRpractitioners who cope with the today's most critical businesschallenge—talent management. This book provides a vast amount ofthought provoking ideals, tools, and models, for building

Most of us think of leaders as courageous risk takers,orchestrators of major events-in a word, heroes. Yet while suchfigures are inspiring and admirable, Harvard Business SchoolProfessor Joseph Badaracco argues that their larger-than-lifeaccomplishments are simply not what makes the world work. Whatdoes, he says, is the sum of millions of small yet consequentialdecisions that men and women working far from the limelight makeevery day: how a line worker for a pharmaceutical company respondswhen he discovers a defect in a product's safety seal; how amanager deals with a valued employee suspected of stealing; how atrader handles a transaction error that will cost a clientmoney.Badaracco calls them "quiet leaders"-people who chooseresponsible, behind-the-scenes action over public heroism toresolve tough leadership challenges. These individuals don't fitthe stereotype of the bold and gutsy leader, and they don't wantto. What they want is to do the "right thing" for theirorganizations, their coworkers, and t

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay