本书在分析国内外旅游生态环境影响及旅游生态学学科发展的基础上，从学科体系构建入手，探索建立旅游生态学学科发展的研究体系；构建了以旅游生态系统为学科的研究对象，以系统理论、生态系统理论、生物多样性理论、景观生态学理论和可持续发展理论等相关理论为基础的旅游生态学学科理论体系，探索旅游生态学的研究对象、研究理论、研究内容和旅游方法；并对黄山风景区等进行案例分析，研究人类旅游活动对植被、土壤、土壤动物、水、声环境、土壤酶、微生物等的影响过程、效应与机理。
目录 目录 序 第1篇 旅游市场分析 第1章 绪论 3 1.1 旅游与旅游市场营销 3 1.2 旅游市场营销学及其发展历程 8 1.3 旅游市场营销学的内容体系及创新 11 第2章 扫描旅游市场营销环境 15 2.1 旅游市场营销宏观环境因素分析 18 2.2 旅游市场营销微观环境因素分析 26 2.3 SWOT分析 32 2.4 WTO与中国旅游业 38 第3章 旅游市场调研与预测 50 3.1 认识旅游市场营销信息系统 51 3.2 旅游市场调研综述 57 3.3 旅游市场营销预测步骤与方法 69 第4章 旅游市场细分与目标市场的选择 76 4.1 旅游市场营销细分概述 78 4.2 旅游市场细分基础 82 4.3 旅游目标市场选择及营销战略 89 4.4 旅游市场定位 96 第2篇 旅游市场营销战略 第5章 旅游市场营销战略 109 5.1 旅游市场营销战略概述 111 5.2 旅游产品—市场战略 117 5.3 旅游市场竞争战略 122
The Philippines' extraordinary diversity and beauty in one comprehensive guidebook: kaleidoscopic local festivals, bustling cities, deserted islands, awe-inspiring rice terraces, erupting volcanoes, and great adventures under sea and in the hills. ·over 100 easy-to-read maps ·Wcompletely revised by a new team of authors ·culturally sensitive and insightful information on the country's political, economic and environmental scene ·essential language chapter, with handy phrases in Pilipino --This text refers to an out of print or unavailable edition of this title.
本书是《中国全景》高级汉语教材，是为已经学过基础观代汉语语法、掌握2500个以上汉语词汇、对中国的历史、地理、文化有兴趣的朋友编写的。 全书共50课，除教拉书外，还有配电视录像与视盘供读者参考。 选题涉及中国8个有名的历史文化名城，共5座还是中国的古都，这些城市都有千年以上历史，拥有优美的自然景观和丰富的人文景观。 在课程内容的选择上编者注重针对性、实用性和趣味性；力求用带“京味儿”的口语生动活泼地进行知识和语言的讲授。 本书不附词表和独立的注释，在课文中以黑字黑线标出具体地点、人名、朝代名等，用绿辽加绿字标出建议读者积极掌握、运用的词或句、以黑字绿线标出读者可自愿扩展掌握的词或句，总之，问题都在行文的实际语言环境中加以解决。 每课课中与课中都设有2——3个简短问答，对当堂授课的
身居都市，日日穿行在钢筋水泥丛林中的现代人，一颗心难免疲惫而混沌。于是，人们都企盼有那么一方天地，可以搁置心事，回归自我。古镇，以其恍若世外桃源般的景致，自然而然地成为人们梦里的天堂。那古色古香的老屋，幽幽的青石板路，潺潺的流水，苍翠的山峦，袅袅的炊烟，淳朴的笑容，妙趣横生的民俗……一切都是梦中的模样。置身其中，时光仿佛瞬间倒流，世俗烦忧亦随之淡去，留有的，只是内心久违的澄澈与平和……2013年棕榈树编辑部全新打造的《中国古镇游》，精选了全国*旅游价值的212个古城古镇古村，在介绍自然、人文、历史景观的同时，全方位收录当地风土人情、节庆民俗、美食特产、住宿交通等旅游资讯。让你牢牢跟随*旅游
会奖旅游由会议（Meeting）、奖励旅游（Incentive）、大会（convention）、展览（exhibition/event）四个部分组成，国际上简称MICE。国际会奖旅游被认为是高端旅游市场含金量最高的部分，世界上任何一个成功的会奖目的地，都有着其他城市不可替代的个性特色。本书为中英双语教程，介绍中国境内外共25个会奖目的地的概况。教材配套25个微视频。
Trek remote regions and experience spectacular tsechu festivals. Behold sublime mountain monasteries and imposing dzongs. This guide opens the door to the last Himalayan Buddhist kingdom. ·37 detailed maps, including a colour country map ·illustrated sections on architecture, festivals and textiles ·comprehensive cultural, historical and religious commentary ·coverage of the world's only yeti reserve ·notes on a range of trekking options
This comprehensive guide taps into the heart of Singapore to uncover a spicy blend of cultures,exotic indulgences from street food to day spas,and endless opportunities for fun. ·Walking tours through colonial Singapore,Little India and Chinatown ·special section on Sinaporean food-every gourmand's dream come true ·unique accommodation optionsrestored"shophouses"and boutique hotels ·excursions to Malaysia and indonesia-it's jungle out there ·19 detailed maps,including nine full-colour maps
Densely forested mountains, colourful Buddhist temples and sleek modern cities - discover all this and much more with this bestselling guidebook. Korea's welcoming people, unique culture and incomparable cuisine make it one of the great destinations of Northeast Asia. Whatever your pleasure, we cover it all: North, South, eats, the works! * BE INSPIRED by our new highlights and itineraries sections * GET AROUND with the help of over 100 detailed maps, including a full-colour map of Seoul * DINE OUT in the best restaurants with our Korean menu decoder * UNDERSTAND - from religion to politics and war, our history and culture chapters will put you in the picture * GO NORTH! Check out our North Korea chapter - even stranger and more sinister than the plot of the Ian Fleming novel you bought at the airport
上海简称“沪”，亦名“申”。位于北纬31°14′，东经121°29′，地处中国东海岸的中点，是长江流域的门户。上海四季分明，气候宜人，平均气温16℃左右，平均降雨量在1594毫米左右。 上海是中央直辖市，全市总面积6341平方公里，人口1600多万。上海是中国经济、金融、贸易、航运中心城市和综合性工业基地、上海也是中国历史文化名城。 上海历来以繁华的都市风貌、丰富的人文资源闻名海内外，近几年来，新建的东方明珠广播电视塔、上海博物馆、上海图书馆、上海体育场、上海大剧院、上海马戏城、上海城市规划展示馆、金茂大厦、上海科技馆等颇具现代气息的旅游新景观以及绚丽多彩的上海旅游节和上海中国国际艺术节等节庆活动，吸引了起来越多的中外游客。
A Trip to the Beach is about the maddening, exhausting and exhilarating challenges Melinda and Robert Blanchard faced while trying to live the simple life after moving to Anguilla to start a restaurant - and the incredible joy when they somehow pulled it off. As their cooking begins to draw 4-star reviews, the Blanchards and their kitchen staff - Clinton and Ozzie, the dancing sous-chefs; Shabby, the master lobster-wrangler; Bug, the dish-washing comedian - come together like a crack drill team. Anyone who's ever dreamed of running away to start a new life on a sun-drenched island will find the Blanchards' seductive, funny tale of pandemonium and bliss unforgettable. Married for nearly 30 years, Melinda and Robert Blanchard divide their time between Norwich, Vermont, where they built their own home, and Anguilla, where they run Blanchard's Restaurant.
Music and sheesha smoke wafting from the open doorway of a Cairo coffeehouse, the rippling dunes and blinding white sand of the Western Desert, and the awe-inspiring temples of Abu Simbel and Karnak - our bestselling guide to the ancient land of the Pharaohs covers every corner of this inspiring country. TAKE A CRUISE with our dedicated Nile Cruises chapter - we'll give you the low-down on everything that floats, from local feluccas to luxurious cruise ships GET AROUND with our 128 detailed maps - including customized itineraries and a walking tour map to help you discover the medieval alleyways of Islamic Cairo GET THE BACKGROUND on everything from pyramids to papyrus with our special sections on Pharaonic Egypt and the Egyptian Museum DISCOVER THE OUTDOORS with our comprehensive coverage of Red Sea diving and desert safaris - we know every shipwreck and oasis! TALK THE TALK with the help of our Egyptian Arabic language chapter 作者简介:Andrew Humphreys,Coordinating Aut
成为旅游英语口语话题王的5大保证—— 1. 2小时快速攻克英语发音 从基本的英语国际音标开始，每2个音标为一组，对比详解区别与相似点，海量练习，全面提升开口说英语的自信心 2. 海量旅游口语话题 150个必知的旅游英语口语话题，涵盖出行旅游的方方面面，学以致用，保证身处异国也能沟通自如，完美旅行 3.情境对话+关键单句+重点词汇 3D立体化口语学习模式，老外常说的旅游情境对话再现，结合一句顶万句的关键单句+重点词汇，就算口语基础再差，也能轻松应付 4. 让你能坚持下来的口语书 章节设计结构明晰、层次分明，充分考虑你的学习习惯，帮助你增强学习劲头、调节学习节奏，有利于学习计划的成功实现 5.超值附赠高清超长外教朗读MP3录音 人性化设置音频文件，方便快速定位学习内容。纯
Hit the Southeast Asia hippy trail in a rickety bus packed with chickens. You’ll find your nirvana at a Buddhist temple, on a perfect beach, or in a bowl of noodle soup. Written for backpackers by backpackers, this guide to 11 countries lets you go further, stay longer and pay less for an adventure of a lifetime. This guide covers: Brunei Darussalam, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Vietnam. DISCOVER idyllic islands, the smell of incense, crazy markets, friendly hill-tribes, elephant trekking and more； GET THE SCOOP on current events, history and culture in our new Snapshots chapter； CHEAP EATS AND COOL NIGHTS - over 3000 listings of the best local eateries, bars and accommodation； FIND IT YOURSELF - over 170 user-friendly maps； TALK THE TALK - language tips for Thai, Vietnamese, Malay and more。 作者简介： Kristin Kimball Kristin got her very first paying gig writing about Southeast Asia at the
Island ways,long days,late rays…relax to the blissful pace of Thailand's south.Feast in paradise,barter for a bungalow,join the party or escape entirely .Our definitive guide gives you detailed regional coverage for the perfect getaway. DINE OUT-with our food and drink chapter and comprehensive listings across the region. GO FOR BROKE-from market bargains to boutique fashion,we have shopping covered. GET AROUND-explore coastal jungles ,remote islands and blue lagoons. NAVIGATE-over 50 maps cover the city to the sea,including national parks and dive sites. HIT THE HUB-the lowdown on Bangkok,from banking to bar-hopping. 作者简介 Joe Bindloss, Joe updated the front and back ends of this book,as well as the Bangkok and South Andaman Coast chapters.Thailand was one of the first places Joe visited as a young backpacker and he still finds himself coming back every year or so.On past trips to Thailand,Joe has toyed with Buddhism,learned how to knock up a top-notch green curry,swum w
本书按照欧洲的行政区划划分旅行热点区域，精心挑选了人气旅游城市及旅游景观，每个城市的HOT景点一网打尽，并附有详细的介绍、历史典故、玩家指南以及*的各种实用攻略资讯，供玩家参考。此外，本书还贴心周到地为大家打造了*鲜的旅游路线，带您进入丰富多彩的欧洲世界，帮助您在最短的时间内，用最少的花费，掌握最多的信息，完美地规划好自己的游玩行程。而由资深玩家及驴友实地采集了住宿、餐饮、娱乐及交通等信息，更为您的出行提供便利，在尽兴游玩的同时，省去盲目摸索的各种烦恼。简单、实用、超值！本书是您出门旅行必不可少的小小管家！
