规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。

本书是黄太吉官网发布的微博，主要以介绍黄太吉传统美食管理理念、经营策略、中国传统饮食文化等为主要内容的图书。黄太吉门店成立于2012年7月28日，公司专注于产品本身，极力还原正统的饮食文化，并借助移动互联网应用的兴起，迅速的建立起良好的产品口碑与品牌文化，同时也拥有了众多的用户社群。品牌以中国传统饮食文化为积淀，融合移动互联网时代的交互特点，使得中国传统饮食文化得以加速发展，向国际化的文化品牌方向推进。2014年底，公司发展成为拥有3个独立品牌，跨越国内4座城市，建立36家自营门店，投资3个新生餐饮文化品牌的互联网餐饮文化集团公司。

As management professor and consultant Kathleen Reardonexplains in her new book, It's All Politics, talent and hard workalone will not get you to the top. What separates the winners fromthe losers in corporate life is politics. As Reardon explains, the most talented and accomplished employeesoften take a backseat to their politically adept coworkers, losingground in the race to get ahead—sometimes even losing their jobs.Why? Because they’ve failed to manage the important relationshipswith the people who can best reward their creativity andintelligence. To determine whether you need a crash course inOffice Politics 101, ask yourself the following questions: ? Do I get credit for my ideas? ? Do I know how to deal with a difficult colleague? ? Do I get the plum assignments? ? Do I have a mentor? ? Do I say no gracefully and pick my battles wisely? ? Am I in the loop? Reardon has interviewed hundreds of employees, from successfulveterans to aspiring hopef

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

Ventrella, an adjunct professor at Fordham University's Graduate School of Business who works closely with the Norman Vincent Peale Center, adapts the principles of Peale's mega-bestseller, The Power of Positive Thinking, to the workplace. In keeping with Peale's teachings, Ventrella argues that although people often focus on external factors, the only meaningful limitations they face at work are self-imposed. In a logical, plausible text, Ventrella guides readers beyond self-destructive feelings ("It's awful when I make a mistake") and behaviors, arguing, for example, that the people who are willing to make mistakes often make the best decisions. As Peale proposed and Ventrella reinforces, positive thinkers are focused, determined, patient, confident, calm, enthusiastic and optimistic. They trust themselves, others (and, possibly, a higher power), and they have integrity all of which Ventrella illuminates by presenting exercises, posing critical questions to the reader (e.g., "Would I like it if my actions w

The practical implementation guide to John Kotter’srevolutionary 8-step change process and the “See-Feel-Change”approach as introduced in Leading Change and The Heart of Change.John Kotter’s change bible Leading Change has sold nearly 490,000copies since publication in 1996 and The Heart of Change,co-written with Dan Cohen, has sold nearly 125,000 copies. Now, DanCohen delivers a highly practical, hands-on complement to both ofthese books in The Heart of Change Field Guide. Filled withpractical tools, checklists and advice, this book will guideleaders and managers step-by-step through real change programswithin their organisations.

In this masterpiece of narrative history, acclaimed authorHoward Blum evokes the original "crime of the century" and anaftermath even more dramatic than the crime itself–a seminalepisode in America’s history that would spark national debate anddraw into its orbit master sleuth William J. Burns, crusadinglawyer Clarence Darrow, and industry-shaping filmmaker D. W.Griffith. "Hugely engaging . . . has tremendous verve . . . AmericanLightning throws valuable new light on an episode that seems, forus today, particularly pertinent. Terrorism happened here." –LosAngeles Times "A fast-moving, skillfully constructed account . . . Blum’s styleis cinematic." –Chicago Sun-Times "Compelling . . . a tense detective story." –Seattle Times "A thumping-good drumroll of narrative history . . . thecross-country manhunt reads like a great mystery novel . . . Blumblows the dust off a page of America’s own incendiary past andbrings it to pulsating life." –Dallas Morning News

From an award-winning New York Times reporter comes the full, mind-boggling story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever.

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

This book explores the long-term forces shaping businessattitudes in the British and American cotton industries from theeighteenth to the twentieth century. Mary Rose traces social,political and developmental differences from the early stages ofindustrialization. She demonstrates how firms become embedded innetworks, and evolve according to business values and strategies.The book examines local and regional networks, the changingcompetitive environment, community characteristics and nationaldifferences. Rose's findings challenge traditional views with newevidence that the character and achievements of each industryuniquely reflect local circumstances and historical experience.This is a critical synthesis of the multidisciplinary literature onthe cotton textile industries of two major industrial nations and astudy of the changing forces influencing decision making. Animportant contribution to comparative business history, this bookwill be of interest to graduates and scholars in all areas ofbusiness and econo

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

This is a book for people like us, and we all know who weare. We make our own hours, keep our own profits, chart our own way.We have things like gigs, contracts, clients, andassignments. All of us are working toward our dreams: doingour own work, on our own time, on our own terms. We have no realboss, no corporate nameplate, no cubicle of our very own.Unfortunately, we also have no 401(k)s and no one matching them, nobenefits package, and no one collecting our taxes until April15th. It’s time to take stock of where you are and where you want tobe. Ask yourself: Who is planning for your retirement? Who coversyour expenses when clients flake out and checks are late? Who issetting money aside for your taxes? Who is responsible for yourhealth insurance? Take a good look in the mirror: You are. The Money Book for Freelancers, Part-Timers, and theSelf-Employed describes a completely new, comprehensive system forearning, spending, saving, and surviving as an independent worker.From

Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo

“I have observed several hundred salespeople who were taughtto use deceptive practices like ‘bait and switch’ and encouraged toplay negotiation games with customers. They were so stressed bythis behavior that they suffered from a high incidence of alcoholand substance abuse, divorce, job-jumping, and low productivity. Inthe same industry, I have observed countless people who had beentaught to sell with high integrity. Ironically, their customersatisfaction, profit margins, and salesperson retention weresignificantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniquesthat demean you and your customer, if you’ve ever wondered ifselling could be more than just talking people into buying, thenIntegrity Selling for the 21st Century is the book for you. Itsconcept is simple: Only by getting to know your customers and theirneeds — and believing that you can meet those needs — will youenjoy relationships with customers built on trust. And only

"Fear of snakes makes sense.After all,snakes bite! On the other hand,fear of public speaking is worth overcoming.This book is an excellent place to start." ——Seth Godin,bestselling author of Purple Cow and Free Prize Inside "Your ability to speak confidently on your feet will impress more people and open more doors than you can imagine.The Confident Speaker shows you how." ——Brian Tracy,bestselling author of The Psychology of Selling "Eureka! This book is exactly what every beginning speaker needs." ——Dottie Walters,CSP,bestselling author of Speak and Grow Rich "When we speak in public,we convey our knowledge,our interest in others,and our value.Now,thanks to Monarth and Kase,their book The Confident Speaker opens that door to successful public speaking." ——Susan RoAne,bestselling author of How To Work A Room "Speaking before a group stresses many otherwise capable people,and as a result their anxiety cripples their caree

? Stop throwing thousand-dollar bills out the window andcamouflaging spending as marketing—demand that the money spent onmarketing bring in more money in return. ? Cut through the myths that claim marketing is about advertising,public relations, or direct mail—learn that it is about growing therevenue, profit, and valuation of the business. ? Fire your advertising agency if it even thinks about applying fora Clio or other creative award. ? Implement the marketing moratorium—stop all marketing until youknow how each component of your program justifies itself in dollarsand cents.

In this laugh-out-loud personal journey , acclaimed authorMeghan Daum explores the perils and pleasures of believing thatonly a house can make you whole. From her teenage apartmentfantasies and her mother’s decorating manias to her own “hiddenroom” dreams and the bungalow she eventually buys on her own, Life Would Be Perfect If I Lived in That House is the truestory of one woman’s quest for the four perfect walls to callhome.

(Book Jacket Status: Jacketed) Published in 1776, in the sameyear as the Declaration of Independence, "The Wealth of Nations"has had an equally great impact on the course of modern history.Adam Smith's celebrated defense of free market economies waswritten with such expressive power and clarity that the firstedition sold out in six months. While its most remarkable andenduring innovation was to see the whole of economic life as aunified system, it is notable also as one of the Enlightenment'smost eloquent testaments to the sanctity of the individual in hisrelation to the state.

Distinguished poet Donald Hall reflects on the meaning ofwork, solitude, and love “The best new book I have read this year, of extraordinarynobility and wisdom. It will remain with me always.” —Louis Begley,The New York Times “A sustained meditation on work as the key to personal happiness.. . . Life Work reads most of all like a first-person psychologicalnovel with a poet named Donald Hall as its protagonist. . . .Hall’s particular talents ultimately [are] for the memoir, a genrein which he has few living equals. In his hands the memoir is onlypartially an autobiographical genre. He pours both his fullcritical intelligence and poetic sensibility into the form.” —DanaGioia, Los Angeles Times “Hall . . . here offers a meditative look at his life as a writerin a spare and beautifully crafted memoir. Devoted to his art, Hallcan barely wait for the sun to rise each morning so that he canbegin the task of shaping words.” —Publishers Weekly (starredreview) “I [am

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

For all of the millions of Americans who are out of work, soonto be out of work, or wishing to be freed from unrewardingwork—here is the must-have book that will show you how you can makea living by working when, where, and how you want. Newly revised and updated, Barbara J. Winter’s guide tosuccessful self-employment is now more relevant than ever before.Drawing on the techniques and ideas of her popular seminars as wellas her own thirty years of business expertise and that of othersuccessful entrepreneurs, Winter offers the practical, proven wayto launch your own profitable venture. Her indispensable adviceranges from why creativity is more important than capital to how toavoid the most common pitfalls of self-employment and how todevelop multiple profit centers. And for this new edition, she has added timely advice on topicsincluding: ?how to find opportunity in a chaotic economy ?why smart, small and spunky is the 21st Century businessmodel ?using the Internet to o

Fundamentals of Carrier Transport is an accessibleintroduction to the behaviour of charged carriers in semiconductorsand semiconductor devices. It is written specifically for engineersand students without an extensive background in quantum mechanicsand solid-state physics. This second edition contains many new andupdated sections, including a completely new chapter on transportin ultrasmall devices. The author begins by covering a range ofessential physical principles. He then goes on to cover both low-and high-field transport, scattering, transport in devices, andtransport in mesoscopic systems. The use of Monte Carlo simulationmethods is explained in detail. Many homework exercises areprovided and there are a variety of worked examples. The book willbe of great interest to graduate students of electrical engineeringand applied physics. It will also be invaluable to practisingengineers working on semiconductor device research anddevelopment.

在线阅读本书 Under Andy Grove’s leadership，Intel has become the worlds largestchip maker and one of the most admired companies in the world．Inonly the Paranoid Survive, Grove reveals his strategy of focusingon a new way of measuring the nightmare moment every leaderdreads——when massive change occurs and a company must，yirtuallyovernight adapt or fall by the wayside．Grove calls such a moment aStrategic Inflection Point，which can be set off by almostanything:mega-competition, a change in regulations, or a seeminglymodest change in technology. When a Strategic Inflection Pointhits, the ordinary rules of business go out the window. Yetman-aged right, a Strategic Inflection Point can be and opportunityto win in the marketplace and emerge stronger than ever. Groveunderscores his message by examining his own record of success andfailure, including how he navigated the events of the Pentium flaw,which threatened Intel's reputation in 1994, and how he has dealtwith the explosions in growt