As management professor and consultant Kathleen Reardonexplains in her new book, It's All Politics, talent and hard workalone will not get you to the top. What separates the winners fromthe losers in corporate life is politics. As Reardon explains, the most talented and accomplished employeesoften take a backseat to their politically adept coworkers, losingground in the race to get ahead—sometimes even losing their jobs.Why? Because they’ve failed to manage the important relationshipswith the people who can best reward their creativity andintelligence. To determine whether you need a crash course inOffice Politics 101, ask yourself the following questions: ? Do I get credit for my ideas? ? Do I know how to deal with a difficult colleague? ? Do I get the plum assignments? ? Do I have a mentor? ? Do I say no gracefully and pick my battles wisely? ? Am I in the loop? Reardon has interviewed hundreds of employees, from successfulveterans to aspiring hopef

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

In Getting to Yes , renowned educator and negotiatorRoger Fisher presented a universally applicable method foreffectively negotiating personal and professional disputes.Building on his work as director of the Harvard NegotiationProject, Fisher now teams with Harvard psychologist Daniel Shapiro,an expert on the emotional dimension of negotiation. In BeyondReason , they show readers how to use emotions to turn adisagreement—big or small, professional or personal—into anopportunity for mutual gain.

Ventrella, an adjunct professor at Fordham University's Graduate School of Business who works closely with the Norman Vincent Peale Center, adapts the principles of Peale's mega-bestseller, The Power of Positive Thinking, to the workplace. In keeping with Peale's teachings, Ventrella argues that although people often focus on external factors, the only meaningful limitations they face at work are self-imposed. In a logical, plausible text, Ventrella guides readers beyond self-destructive feelings ("It's awful when I make a mistake") and behaviors, arguing, for example, that the people who are willing to make mistakes often make the best decisions. As Peale proposed and Ventrella reinforces, positive thinkers are focused, determined, patient, confident, calm, enthusiastic and optimistic. They trust themselves, others (and, possibly, a higher power), and they have integrity all of which Ventrella illuminates by presenting exercises, posing critical questions to the reader (e.g., "Would I like it if my actions w

"You want-you need-Alexandra Levit as your guide." -Daniel H.Pink, New York Times bestselling author of Drive There's been a major paradigm shift in business practices and theworkplace. Alexandra Levit tells readers what no longer holds truefor getting ahead today, and debunks business myths that are moredangerous and less viable than ever-given the current climate ofethical scrutiny and intense competition-including it's best toclimb the ladder as fast as possible, and that employers want youto be yourself. Levit offers something better in place of these myths: practicaladvice on what it really takes to succeed in this new values-drivenenvironment.

The Right Phrase for Every Situation...Every Time Whether you'retrying to come up with a terrific headline for a newspaper ad, asnappy brochure for sales reps, or a slick radio *, every wordcounts. That's why you need "Perfect Phrases for Marketing andSales Copy." Filled with specific methods for writing the kind ofheadlines, body copy, taglines, and calls to action that willcapture customer attention and move people to buy, this book givesyou the how-tos and examples you need to make every ad or marketingpiece succeed. Find out the 23 creative approaches to naming aproduct, service, or business 18 ways to write a great headline 6steps to creating memorable radio and TV ads A must for writers,sales pros, and marketing people, this user-friendly guide tacklesevery style and format, providing winning phrases for powerfulprint ads, press releases, radio and television *s, and muchmore. It's your ultimate resource and one-stop reference forphrases that provoke, phrases that inspire, "phrases thatsell."

More and more, people are finding that chasing only material success feels hollow, unfulfilling. What people desire now is a career that stems from their highest personal vision and deepest creativity, and that is richly enjoyable and fruitful not just materially but on personal and spiritual levels. Top life coach Fiona Harrold has talked to some of the world's most successful people and discovered the rules that they live by to make their astonishing achievements. She presents interviews with a wide range of people – from celebrities to entrepreneurs to people from her own background – who have found their passion and made it into their career. Fiona sets out in clear, accessible form the rules of their success, and shows the reader how to apply these rules to their own situation. Written in Fiona's trademark no-nonsense, but always inspiring style, this is the ultimate guide, from successful people, to attaining the success and fulfilment you always dreamed of.

It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set--how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to securing a mortgage. Trump will show you how to cut costs, invest wisely, and balance your portfolio. He'll even teach you how to know if your friends are loyal--everything you need to get ahead.

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they ve faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. A crucial resource for today s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world s most talented leaders. 50 Lessons digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world.

How to Plan and Execute Strategy walks professionals through 24 essential steps for creating and executing sound, profit-driven corporate strategy, understanding strategic options, implementing plans and measuring performance.

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition—a theory that is far simpler than Porter’s and much easier for strategic planners to apply in the real world. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry—through customer captivity, lower production costs, or economies of scale—it can manage these advantages, anticipate competitors’ moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range

? Stop throwing thousand-dollar bills out the window andcamouflaging spending as marketing—demand that the money spent onmarketing bring in more money in return. ? Cut through the myths that claim marketing is about advertising,public relations, or direct mail—learn that it is about growing therevenue, profit, and valuation of the business. ? Fire your advertising agency if it even thinks about applying fora Clio or other creative award. ? Implement the marketing moratorium—stop all marketing until youknow how each component of your program justifies itself in dollarsand cents.

Why do some ideas break out and others fade away? What causespeople to become so excited about a product that they canat wait totell their friends? How can an idea be communicated so that itcatches fire in peopleas imaginations? Popular author, consultant,and workshop leader Sam Horn identifies what makes an idea,message, or product break out, and presents a simple and provenprocessa"POP " (Purposeful, Original, Pithy)ato createone-of-a-kind ideas, products, and messages that pop through thenoise, off the shelf, and into consumersa imaginations.

"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive." “His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.” "A must read for any business leader who wants to maximize their effectiveness in today's business environment." "Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow." "A much needed strategic plan for our increasingly chaotic business landscape." "An instructive guide to creating an intense focus and alignment throughout your organization." "Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive." His blueprint for aligning urgent action with a constant focus on strategy

Insightful and inspiring, Closing the Leadership Gap is a call to action to increase the presence of women in powerful leadership positions in our country-in politics as well as business. Marie C. Wilson, a leading women's advocate and founder of the White House Project argues that even as our nation sits on a world spinning with crises, we have barely begun to tap our most critical natural resource--women. Despite the common view that women already permeate every level of leadership, in fact: The United States ranks sixtieth in the world in terms of female political representation A study of Sunday-morning tall shows found that male guests outnumbered females 9 to 1 Women constitute 47 percent of the labor force in the United States yet lead only six Fortune 500 companies One out of every seven military personnel in Iraq are women, but only fifty women in the armed services Rich have reached the rank of admiral or general Rich with historical context and supported by a wealth of curr

Welcome to the world of high-powered investment banking. Please check your soul at the door. Meet John and Peter, two young business school graduates, grabbing their chance to become lords of the investment universe, as they run willingly into the open arms of one of Wall Street's giants, DLJ. Frustrated foot soldiers in a designer white-collar army, the two find themselves embedded in the strata of overworked and overlooked lemmings furiously trying to spin straw into gold. It's a high-stakes pressure cooker fueled by 20-hour days, inflated salaries, senseless prospects, outlandish characters, and strip club lap dances. Suddenly, escaping with their sanity seems like the wisest investment of all -- if it's still on the market.

Frank W. Abagnale, alias Frank Williams, Robert Conrad, Frank Adams, and Robert Monjo, was one of the most daring con men, forgers, imposters, and escape artists in history. In his brief but notorious criminal career, Abagnale donned a pilot's uniform and copiloted a Pan Am jet, masqueraded as the supervising resident of a hospital, practiced law without a license, passed himself off as a college sociology professor, and cashed over $2.5 million in forged checks, all before he was twenty-one. Known by the police of twenty-six foreign countries and all fifty states as "The Skywayman," Abagnale lived a sumptuous life on the lam-until the law caught up with him. Now recognized as the nation's leading authority on financial foul play, Abagnale is a charming rogue whose hilarious, stranger-than-fiction international escapades, and ingenious escapes-including one from an airplane-make Catch Me If You Can an irresistible tale of deceit.

"You're fired." Those two words increased Donald Trump's popularity in this country a thousandfold in the spring of 2004. Trump is the dealmaker's dealmaker. His forays into real estate, golf, casinos, and now television have made him one of the most successful people in the world. Often considered brash, arrogant, and outrageous, Trump's views on succeeding-and failing-in life, as well as in business, are depicted in The World According to Trump. Author Ken Lawrence uses Trump's actual words on the art of making the deal. Some quotes may surprise, others may offend, but certainly all are entertaining. " I've had bright people ask me why I talk to porters and maids. . . . Those are the people who make it all work. If they like me, they will work harder and I pay well. " It was a little bit by accident that the term "You're fired" came about. But when you think about it, it's a very precise, very beautiful two words. " If someone screws you, screw them back harder. " The reason my ha

The Extermination of Michael Moore is his anti-memoir. Breakingthe autobiographical mode, he hilariously presents 20 far-ranging,irreverent vignettes from his own life.Moore is his ownmeta-Forrest Gump, as one moment he's an 11-year old boy stuck on aSenate elevator with Bobby Kennedy, and the next moment he's insidethe Bitburg cemetery with a dazed and confused Ronald Reagan.Changing planes in Vienna, he escapes death at the hands of theterrorist Abu Nidal (others weren't so lucky). He founded his firstunderground newspaper in fourth grade. He refused to be on the CBSEvening News with Walter Cronkite at 16 ('There's not enoughClearasil in the world for that to happen'). And he became theyoungest elected official in the country at age 18 by enlisting an'army of local stoners' who had no idea what they were doing as hiscampaign staff.Before Michael Moore became the Oscar-winningfilmmaker and all-round rabble rouser and thorn-in-the-side ofcorporate and right-wing America, there was the guy who had anuncanny k

COMPANIES TODAY ARE UNDER MORE PRESSURE THAN EVER to increase productivity. In this BusinessWeek bestseller, Jason Jennings identifies the world's most productive companies and reveals their secrets--none of which, remarkably, include layoffs. The companies he features are surprise standouts in their industries,from Ryanair, Which generates three times more profit per employee than the legendary Southwest Airlines, to Nucor, a steel firm with an annual growth of seventeen percent for the past thirty-one years and the highest paid workers in the business. Drawing on these and other amazing companies, Jennings presents his readers with solid advice on how to streamline businesses, eliminate waste, and inspire greatness within a workforce. Full of unexpected results and irrev-erent observation, Less Is More offers the key to ramping up the "productivity meter" in any industry.

Traditional and gimmicky closing techniques are dead. Never bescared or reluctant to ask for the sale again and enjoy theconfidence and peace of mind in knowing you have a process thatworks. Tap into Keith Rosen's unique, permission based approach tohaving a selling conversation with your prospects that fits yourstyle of selling rather than having to 'pitch and close.' This bookgives you the edge over your competition by showing you, step bystep, how to get to "Yes" more often by aligning your sellingapproach with the prospect's preferred buying process andcommunication style without any pressure, manipulation orconfrontation. You'll also get exactly what to say in any sellingsituation as well as the dialogue that the world's greatestsalespeople use to defuse objections, ask for the sale and closethe deal. Plus, over 100 case studies, templates and *s youcan use with Keith's powerful process driven sellingapproach.Discover:. The five steps that make your salespresentations objection-proof.. A step-by-s