From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

The financial crisis and ensuing recession permanently changedhow business is conducted. Executives and other decision makers,pressured to accomplish higher goals with lower budgets, aredemanding greater levels of accountability from their people. Andwhen it comes to investing in business processes, they wantquantifiable proof that any new initiative will contribute tosolving problems, serving customers, and improving thebusiness. The Real Value of Training gives you the tools not only to provethat your program will deliver solutions; it goes one step further,so you can explain exactly how much it will deliver. Presented bytraining ROI expert Ron Stone, The Real Value of Training offers an11-step process for qualitatively and quantitatively measuring thevalue of training. Stone's methodology brings ROI to a new level of scrutiny andcredibility by helping you successfully: Collect critical performance data Analyze results and adjust for causal influence and sustainedimpact Assign a monetary value to busin

Bazerman and Watkins, faculty at the Harvard Business School, define predictable surprises as "an event or set of events that take an individual or group by surprise, despite prior awareness of all of the information necessary to anticipate the events and their consequences." They cite as examples the tragedy of 9/11 and Enron's collapse. Insisting theirs is not 20/20 hindsight, they explain how many disasters are preceded by clear warning signals that leaders miss or ignore. Characteristics of predictable surprises include when leaders know a problem exists and that problem does not solve itself and gets worse, the human tendency to maintain the status quo, and the reality of a small vocal minority (special interests) that benefit from inaction. Future predictable surprises include government subsidies, global warming, government's ignoring future financial obligations in medical costs and retirement commitments, and the large obligations airlines have in frequent flyer miles. This is an excellent book for l

A fresh look at vital lessons from "The Father of ModernManagement"-exploring Peter Drucker's teachings on leadership As weapproach what would have been his 100th birthday, the late PeterDrucker's management principles continue to be studied and appliedby managers all over the world. Though many seek his lessons on thecentral element of management-leadership-he in fact wroterelatively little under this actual subject heading. Now, for thefirst time, William A. Cohen, a former student of Drucker's and aleadership expert and author in his own right, brings togetherDrucker's reflections on leadership, culled from his 40 books andhundreds of articles. Explaining why there is so little know aboutDrucker's ideas on leadership, this book is a must-read forstudents and fans alike looking to lead better in today'sworld.

Ever forget where you put your car keys? Or forget a name five seconds after meeting someone? Forgetting is normal but not inevitable. Now, Scott Hagwood's Memory Power provides the solution. His amazingly easy-to-master guide shows you how to develop a great memory, no matter how weak you think yours is. Scott was just an average guy with a below-average memory who nevertheless went on to become a four-time National Memory Champion.

Through impressive results, Six Sigma has proven to hundreds of organizations around the globe that settling for “good enough” won't work. Now Peter S. Pande, foremost expert on change leadership and coauthor of the bestselling The Six Sigma Way, challenges leaders to seek a new standard of leadership excllence and apply principles inspired by Six Sigma to take their companies to a new level. The Six Sigma Leader defines successful leadership in the 21st Century. With illustrative examples and proven strategies such as “The 10 Second Rule” (taking that extra time to make sure you're asking the right questions to get the information you need), the book offers techniques that link leadership improvement to real business results, and explores Six Sigma Leadership: the core principles of Six Sigma leadership and the 21st-century challenges of balance and flexibility Change and Constancy: the role of change in leadership and how to achieve greater return on your change portfolio

Whether you call it "harvesting intangible assets" or"intellectual property management," organizations must make themost of everything they have to offer if they want to remaincompetitive. Yet, the majority of companies are oblivious to thewealth of revenue-producing opportunities hiding just below thestrategic surface. In this thought-provoking book, author Andrew J.Sherman shares insights and expertise gleaned from his work withsome of the world's leading companies who have capitalized onintellectual assets such as patents, trademarks, customerinformation, software codes, databases, business models, home-grownprocesses, and employee expertise. Featuring instructive examplesfrom organizations including Proctor Gamble, IBM, and Google,the book reveals how companies large or small can implementIP-driven growth and licensing strategies, foster a culture ofinnovation, turn R D into revenue, and much more. Smartcompanies reap what they sow. This book gives readers the toolsthey need for a profitable harvest.

Praise for The Three Signs of a Miserable Job "This is a page-turner that unravels the mystery of job satisfaction for any manager. Whether you manage six or sixty thousand people, it is essential reading." —Trevor Fetter, president and CEO, Tenet Healthcare Corporation "In a sea of generic books on employee engagement and empowerment, Lencioni throws us a life preserver. His book is a masterful tale which I highly recommend to leaders and anyone else trying to build more personal satisfaction in their work." —Kevin D. Wilde, vice president, chief learning officer, General Mills, Inc. "Lencioni provides a powerful message to all who lead people, one that will produce exceptional loyalty and results. This simple book can make a huge difference." —Robert W. Savage, chief operating officer, Taco Bell Corporation "I love this clever and insightful book! It will remind any manager, at any level, why they became a manager in the first place." —Greg Cross, senior vice president, Hilton Hotels Corporat

Make the business of society your business. No one knows thebusiness of social entrepreneurship better than Rupert Scofield.Cofounder and president of FINCA International - a nonprofitmicrofinancing institution with 7,000 employees serving 750,000customers in 21 countries - Scofield has been a social entrepreneurfor 40 years. In "The Social Entrepreneur's Handbook", Scofieldleads you through the entire process of starting up and running anonprofit, sharing personal success stories and advice on what notto do - valuable lessons he learned the hard way. The process,while risky, isn't as difficult as you might think. Practicallyspeaking, you need only two things: an idea and a plan. The formercomes from you and you alone. This book supplies the latter. "TheSocial Entrepreneur's Handbook" illuminates the path to building asuccessful nonprofit from the ground up. It helps you learn how to:create a realistic plan for getting started in your chosen cause;assemble the perfect team for putting your plan into ac

Christian Reflections on The Leadership Challenge gathers together in one place a remarkable collection of leaders who share insights on faith and leadership. Well-grounded in research, this reflective and practical book shows how Christian leaders - no matter the setting - put into place The Five Practices of Exemplary Leadership: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart.

Crises -- anything from a natural disaster to a data-security breach to the defection of your best employee -- can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster. This book shows you how to: Avoid a crisis entirely Lay the groundwork for managing a crisis Know when a crisis is imminent Contain and resolve a crisis Learn from each crisis you've resolved

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

When Hank Paulson, the former CEO of Goldman Sachs, was appointed in 2006 to become the nation's next Secretary of the Treasury, he knew that his move from Wall Street to Washington would be daunting and challenging. But Paulson had no idea that a year later, he would find himself at the very epicenter of the world's most cataclysmic financial crisis since the Great Depression. Major institutions including Bear Stearns, Fannie Mae, Freddie Mac, Lehman Brothers, AIG, Merrill Lynch, and Citigroup, among others-all steeped in rich, longstanding tradition-literally teetered at the edge of collapse. Panic ensnared international markets. Worst of all, the credit crisis spread to all parts of the U.S. economy and grew more ominous with each passing day, destroying jobs across America and undermining the financial security millions of families had spent their lifetimes building. This was truly a once-in-a-lifetime economic nightmare. Events no one had thought possible were happening in quick succession,

Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo

Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts. Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street’s future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Moe also includes interviews with some of the biggest names in business—like Howard Schultz, Bill Campbell, and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow.

This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best business titles since In Search of Excellence。The authors，James C。Collins and Jerry I。 Porras，spent six years in research， and they freely admit that their own preconceptions about business success were devastated by their actual findings--along with the preconceptions of virtually everyone else。 Built to Last identifies 18 “visionary” companies and sets out to determine what's special about them。 To get on the list，a company had to be world famous，have a stellar brand image，and be at least 50 years old。 We're talking about companies that even a layperson knows to be，well，different：the Disneys，the Wal-Marts，the Mercks。 Whatever the key to the success of these companies，the key to the success of this book is that the authors don't waste time comparing them to business failures。Instead，they use a control group of “successful-but-secon

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

Why do some ideas break out and others fade away? What causespeople to become so excited about a product that they canat wait totell their friends? How can an idea be communicated so that itcatches fire in peopleas imaginations? Popular author, consultant,and workshop leader Sam Horn identifies what makes an idea,message, or product break out, and presents a simple and provenprocessa"POP " (Purposeful, Original, Pithy)ato createone-of-a-kind ideas, products, and messages that pop through thenoise, off the shelf, and into consumersa imaginations.

This collection of Peter F. Drucker's essays explores theintersection between society, politics, and economics. Despite thislofty goal, however, the essays themselves remain down to earth,highly readable, and full of stories and ideas that make us thinkdifferently about the business world around us. The majority of these essays were written in the 1960s, and inthem Drucker specifically examines that turbulent decade, yieldingconclusions that are as timeless as they are fresh. He places themerger mania of the decade in the context of business history ofthe twentieth century, and arrives at fundamental questions aboutmass market economies. He questions the personal and politicalvalues of 1960s adolescents, and ends up relating them to theconcurrent rise of big complex modern institutions. He examineswith equal vigor Japan's management successes, the role of politicsand economics in American identity, and the "real" Kirkegaard.

(Book Jacket Status: Jacketed) Published in 1776, in the sameyear as the Declaration of Independence, "The Wealth of Nations"has had an equally great impact on the course of modern history.Adam Smith's celebrated defense of free market economies waswritten with such expressive power and clarity that the firstedition sold out in six months. While its most remarkable andenduring innovation was to see the whole of economic life as aunified system, it is notable also as one of the Enlightenment'smost eloquent testaments to the sanctity of the individual in hisrelation to the state.

THE DREAM She is twenty, beautiful, dirt-poor, and hoping for a better lifefor her infant daughter when LuAnn Tyler is offered the gift of alifetime, a $100 million lottery jackpot. All she has to do ischange her identity and leave the U.S. forever. THE KILLER It's an offer she dares to refuse...until violence forces herhand and thrusts her into a harrowing game of high-stakes,big-money subterfuge. It's a price she won't fully pay...until shedoes the unthinkable and breaks the promise that made herrich. THE WINNER For if LuAnn Tyler comes home, she will be pitted against thedeadliest contestant of all: the chameleonlike financial mastermindwho changed her life. And who can take it away at will...

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

The fully revised and updated version of this successfulHandbook is welcomed by management scholars world-wide. By bringingtogether the latest approaches from the leading experts inorganizational learning knowledge management the volumeprovides a unique and valuable overview of current thinking abouthow organizations accumulate 'knowledge' and learn fromexperience. Key areas of update in the new edition are: Resource based view of the firm Capability management Global management Organizational culture Mergers acquisitions Strategic management Leadership