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筛选:
    • KFC in China: Secret Recipe for Success 肯德基在中国成功的秘诀
    •   ( 1 条评论 )
    • Warren Liu 著 /2008-09-01/
    • This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

    • ¥148.7 折扣:8.8折
    • The Case Study Handbook: How to Read, Discuss, and Write Per
    •   ( 1 条评论 )
    • William Ellet 著 /2007-04-01/
    • If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst). The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including: How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about c

    • ¥183 折扣:7.5折
    • Getting Things Done ((ISBN=9780142000281) 当当网5星级英文学习产品-经管类)
    •   ( 41 条评论 )
    • David Allen 著 /2002-12-01/ Penguin
    • In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:

    • ¥61.2 折扣:4.5折
    • Alchemy Of Growth(ISBN=9780738203096)
    •   ( 2 条评论 )
    • Mehrdad Baghaietc.,Steve ColeyDavid White 著 /2000-06-01/ Perseus
    • From experts at McKinsey Company's world-renowned growthpractice comes a highly practical, field-tested approach toinitiating and sustaining growth in companies of all sizes. .Growth unleashes benefits beyond the economic. It revitalizesorganizations and invigorates the people in them, creating energy,a sense of purpose, and the glow of being on a winning team. Likethe alchemy of old, it seeks to transform the everyday into theexalted by means that seem little short of magical. Yet growth isoften elusive, achieved at unacceptable costs, or managed in fitsand starts. Based on over three years of research and applicationat high-performing companies around the world, The Alchemy ofGrowth is a comprehensive, practical approach to initiating,achieving, and sustaining profitable growthtoday and tomorrow. Asthe book shows, the secret is to manage business opportunitiesacross three time horizons at once: extending and defending corebusinesses, building new businesses, and seeding options for thefuture. The Alchemy

    • ¥82 折扣:5折
    • 战略联盟(哈佛商业评论系列) HBR: ON STRATEGIC ALLIANCES HAR
    •   ( 1 条评论 )
    • Harvard Business School Press 著 /2002-12-01/ WW Norton 美国诺顿图书出版公司
    • Occupying the broad middle ground between cutthroat competition and outright merger, a strategic alliance can be almost any collaborative arrangement by which companies share capital, technology, distribution networks, manufacturing facilities or a host of other resources. It's a vast and somewhat amorphous topic, but this wide-ranging collection of papers from the Harvard Business Review gives a coherent and useful introduction. The writers, academics and business executives, provide both conceptual clarity and practical insight into a variety of collaborative arrangements. Gary Hamel, Yves L. Doz and C.K. Prahalad explore the tension inherent in strategic alliances, with partners who are often competitors in the same industry trying to learn each other's secrets without revealing too many of their own. Ashish Nanda and Peter J.Williamson show how joint ventures can refurbish a troubled business unit and prepare it for a lucrative sale. Carlos Ghosn recounts the turnaround of ailing car maker Nissan thanks t

    • ¥134.3 折扣:7.9折
    • Time Management时间管理
    •   ( 1 条评论 )
    • Marc Mancini 著 /1993-09-01/ 北京市图书进出口有限公司图书专营店
    • In today's fast-moving workplace, time has never had greater value--or been in shorter supply. Time Management provides you with the tools and techniques you need to make each minute count. Filled with workplace-tested strategies for either improving upon the systems you currently use or replacing them with methods that are proven to be more efficient and time-saving, this latest book in McGraw-Hill's renowned Briefcase Books series will provide you with: Strategies for matching the right time-saving tool to each situation Management techniques for recognizing and eliminating procrastination Methods for working toward team goals while still saying "NO!" to time wasting activities and ideas

    • ¥95.3 折扣:7.5折
    • The Oliver Wight Class A checklist for business excellence精益
    •   ( 1 条评论 )
    • Inc. Oliver Wight International 著 /2005-06-01/ 吉林长白山
    • The Oliver Wight Class A Checklist for Business Excellence The leading business improvement specialists who educate, coach and mentor people to lead and sustain change on the journey to business excellence and outstanding business performance * Managing the Strategic Planning Process * Managing and Leading People * Driving Business Improvement * Integrated Business Management * Managing Products and Services * Managing Demand * Managing the Supply Chain * Managing Internal Supply * Managing External Sourcing

    • ¥421.5 折扣:8.8折
    • Ready for Anything《一切就绪》
    •   ( 20 条评论 )
    • David Allen 著 /2004-12-01/ Penguin
    • In his bestselling first book, Getting Things Done ,veteran coach and management consultant David Allen presented hisbreakthrough methods to increase efficiency. Now "the personalproductivity guru" ( Fast Company ) shows readers how toincrease their ability to work better, not harder—every day. Basedon Allen’s highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head forcreativity, focus your attention, create structures that work, andtake action to get things moving. With wit, inspiration, and know-how, Allen shows readers how tomake things happen—with less effort and stress, and lots moreenergy, creativity, and effectiveness. Ready for Anything isthe perfect book for anyone wanting to work and live at his or hervery best.

    • ¥57.2 折扣:4.5折
    • LOSING MY VIRGINITY(ISBN=9780307720740)
    •   ( 8 条评论 )
    • Richard Branson 著 /2011-06-01/ Random House US
    • "Oh, screw it, let's do it." That's the philosophy that has allowed Richard Branson, inslightly more than twenty-five years, to spawn so many successfulventures. From the airline business (Virgin Atlantic Airways), tomusic (Virgin Records and V2), to cola (Virgin Cola), to retail(Virgin Megastores), and nearly a hundred others, ranging fromfinancial services to bridal wear, Branson has a track recordsecond to none. Losing My Virginity is the unusual, frequently outrageousautobiography of one of the great business geniuses of our time.When Richard Branson started his first business, he and his friendsdecided that "since we're complete virgins at business, let's callit just that: Virgin." Since then, Branson has written his own"rules" for success, creating a group of companies with a globalpresence, but no central headquarters, no management hierarchy, andminimal bureaucracy. Many of Richard Branson's companies--airlines, retailing, andcola are good examples--were started in the face of

    • ¥73.5 折扣:5折
    • The Art of Choosing(ISBN=9780446559447)
    •   ( 28 条评论 )
    • Sheena Iyengar 著 /2010-03-01/ Hachette
    • An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

    • ¥69 折扣:5折
    • How Toyota Became #1(ISBN=9781591842293)
    •   ( 5 条评论 )
    • David Magee 著 /2008-10-01/ Penguin
    • Everyone knows that Toyota has had an amazing twenty-five- yearrun, rising from a humble Japanese start-up to a thriving globalgiant. But how did it pass Ford and GM to become the world’slargest auto manufacturer? And how does it continue to thrive whileso many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota’s past and present,interviewing senior executives who rarely talk to the press, alongwith many other sources. The powerful lessons that he distills,especially about corporate culture, are valuable for managers inall industries.

    • ¥61.8 折扣:6.5折
    • Nothing Lasts Forever(ISBN=9780446354738)
    •   ( 26 条评论 )
    • Sidney Sheldon 著 /1995-09-01/ Hachette
    • Three young doctors-their hopes, their dreams, theirunexpected desires... Dr. Paige Taylor: She swore it waseuthanasia, but when Paige inherited a million dollars from apatient, the D.A. called it murder. Dr. Kat Hunter: She vowed neverto let another man too close again-until she accepted the challengeof a deadly bet. Dr. Honey Taft: To make it in medicine, she knewshe'd need something more than the brains God gave her. Racing fromthe life-and-death decisions of a big major hospital to thetension-packed fireworks of a murder trial, Nothing Lasts Foreverlays bare the ambitions and fears of healers and killers, loversand betrayers. And proves once again that no reader can outguessSidney Sheldon, the master of the unexpected.

    • ¥44.9 折扣:6.5折
    • 微趋势Microtrends
    •   ( 1 条评论 )
    • 本社 编 /1970-01-01/ 艺洲
    • In this innovative book, one of the most respected analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-- microtrends that can wield influence on a global scale. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing our lives. Among them are: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past.

    • ¥105.6 折扣:8.8折
    • Think and Grow Rich 思考致富
    •   ( 19 条评论 )
    • Napoleon Hill 著 /2011-01-01/ Random House US
    • Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

    • ¥49.5 折扣:7.5折
    • 经理人的六西格玛MHPE: SIX SIGMA FOR MANAGERS
    •   ( 1 条评论 )
    • Greg Brue 著 /2007-01-01/ Oversea Publishing House
    • Six Sigma for Managers is a practical overview on how to implement Six Sigma practices in everyday business. Emphasizing straightforward explanations instead of complex charts and statistics, it shows managers how to map processes, measure smart, and follow other Six Sigma principles. 作者简介: GREG BRUE is president and CEO of Six Sigma Consultants,Inc.and has implemented Six Sigma methodologies for some of the world's most recognized companies.

    • ¥53.7 折扣:7.9折
    • The Corporation: The Pathological Pursuit of Profit and Powe
    •   ( 2 条评论 )
    • Joel Bakan 著 /2005-03-01/ Simon & Schuster
    • *Starred Review* Bakan, an internationally recognized legal scholar and professor of law at the University of British Columbia, takes a powerful stab at the most influential institution of our time, the corporation. As a legal entity, a corporation has as its edict one and only one goal, to create profits for its shareholders, without legal or moral obligation to the welfare of workers, the environment, or the well-being of society as a whole. Corporations have successfully hijacked governments, promoting free-market solutions to virtually all of the concerns of human endeavor. Competition and self-interest dominate, and other aspects of human nature, such as creativity, empathy, and the ability to live in harmony with the earth, are suppressed and even ridiculed. Bakan believes that, like Communism, this ideological order cannot last and that corporate rule must be challenged to bring balance and revive the values of democracy, social justice, equality, and compassion. This eye-opening look at a system "prog

    • ¥105.5 折扣:7.9折
    • 你要做的最重要的6个决定:针对十几岁少年 The 6 Most Important Decisions You'll E
    •   ( 1 条评论 )
    • Sean Covey 著 /2006-10-01/ Oversea Publishing House
    • Grade 8 Up—In this practical and lively self-help title, the author argues that teens have six key decisions to make, and that their choices will make or break their futures. The decisions involve getting a good education, choosing true friends, getting along with parents, dating and sex, avoiding addictions, and establishing a healthy sense of self-worth. Covey provides tips for making and following through on each of these areas and delivers concise sound bites of advice peppered with colorful graphics, cartoons, and movie quotes. He supports his arguments with facts, statistics, and analysis. For example, in urging teens to stay in school and keep up their grades, he provides a chart of lifelong earnings based on the highest degree earned, as well as the money needed for a family. The author briefly addresses problems associated with the choices. For example, regarding school, he gives tips on dealing with stress, time management, learning disabilities, and preparing for college. He is frank in discussin

    • ¥127.6 折扣:8.8折
    • Chinese Business Etiquette(ISBN=9780446673877)
    •   ( 11 条评论 )
    • Scott D. Seligman 著 /1999-03-01/ Hachette
    • In the tradition of Warners Japanese Business Etiquette, hereis the newly-updated guide to social and business protocol in thePeoples Republic of China. East-West business is booming, asthousands of Americans flock to China to seek explosiveopportunities. Now, Scott D. Seligman, an expert with 25 years ofexperience dealing with the Chinese, provides complete andup-to-date advice on how to succeed in China. With clarity andhumor, Seligman shows how to avoid costly misunderstandings,interpret behavior, avoid the unintentional gaffe, and makepositive impressions, all while closing million-dollar deals andforming priceless friendships.

    • ¥65 折扣:5折
    • Alpha Teach Yourself Accounting in 24 Hours, 2nd Edition(ISB
    •   ( 2 条评论 )
    • Carol Costa 著 /2006-06-01/ Penguin
    • Be a pro in no time … Ideal for bookkeepers, accounting clerks, and small businessowners, this practical guide goes beyond general accountingprinciples to teach readers how to prepare and manage theircompanies’ books. In this new edition, readers will find completelyrevised and updated information on handling sales and services, andupdated tax information reflecting changes in the tax code. ? Perfect for the many practicing accountants who are unlicensedbookkeepers, accounting clerks, and small business owners ? There are 3.1 million accountants, bookkeepers, and accountingclerks in the U.S. ? There are an estimated 23 million small business owners in theU.S., many of whom manage their own books

    • ¥82.6 折扣:6.5折
    • Harvard Business Review on Brand Management ("Harvard Busine
    •   ( 1 条评论 )
    • Harvard Business School Press 著 /1999-08-01/
    • Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

    • ¥161.3 折扣:7.5折
    • WSJ COMPLETE PERSONAL FINANCE《华尔街之旅:个人理财指导》
    •   ( 16 条评论 )
    • Jeff D. Opdyke 著 /2006-04-01/ Random House US
    • From America’s most authoritative source: the quintessentialprimer on understanding and managing your money Money courses through just about every corner of our lives andhas an impact on the way we live today and how we’ll be able tolive in the future. Understanding your money, and getting it towork for you, has never been more important than it is today, asmore and more of us are called upon to manage every aspect of ourfinancial lives, from managing day-to-day living expenses toplanning a college savings fund and, ultimately, retirement. FromThe Wall Street Journal, the most trusted name in financial andmoney matters, this indispensable book takes the mystery out ofpersonal finance. Start with the basics, learn how they work, andyou’ll become a better steward of your own money, today and in thefuture. Consider The Wall Street Journal Complete Personal FinanceGuidebook your cheat sheet to the finances of your life. This bookwill help you: ? Understand the nuts and bolts

    • ¥64.5 折扣:5折
    • Hardball for Women: Revised Edition(ISBN=9780452286412)
    •   ( 5 条评论 )
    • Pat Heim 著 /2005-01-01/ Penguin
    • In Hardball for Women, Pat Heim shows women how to breakpatterns of behavior that have put them at a disadvantage in thebusiness world of men. Whether the arena is a law firm, a medicalgroup, a corporation, or any other work environment, Hardball forWomen decodes the male business culture and gives readersstrategies on how to use its rules to get ahead—and stay ahead.Readers will learn to: Be assertive without being obnoxious Display confidence Engage in smart self-promotion Lead both men and women—and recognize the differences betweenthem Use "power talk" language to your advantage

    • ¥66.3 折扣:6.5折
    • 自我管理(哈佛商业评论系列)HBRC: MANAGING ONESELF
    •   ( 1 条评论 )
    • Peter Ferdinand Drucker 著 /2008-01-01/ Oversea Publishing House
    • We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession?regardless of where you started out. But with opportunity comes responsibility. Companies today aren?t managing their knowledge workers? careers. Instead, you must be your own chief executive officer. That means it?s up to you to carve out your place in the world and know when to change course. And it?s up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. The keys: Cultivate a deep understanding of yourself?by identifying your most valuable strengths and most dangerous weaknesses. Articulate how you learn and work with others and what your most deeply held values are. Describe the type of work environment where you can make the greatest contribution. Only when you operate with a combination of your strengths and self-knowledge can you achieve true?and lasting?excellence.

    • ¥60 折扣:7.9折
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