Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * A

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

The financial crisis and ensuing recession permanently changedhow business is conducted. Executives and other decision makers,pressured to accomplish higher goals with lower budgets, aredemanding greater levels of accountability from their people. Andwhen it comes to investing in business processes, they wantquantifiable proof that any new initiative will contribute tosolving problems, serving customers, and improving thebusiness. The Real Value of Training gives you the tools not only to provethat your program will deliver solutions; it goes one step further,so you can explain exactly how much it will deliver. Presented bytraining ROI expert Ron Stone, The Real Value of Training offers an11-step process for qualitatively and quantitatively measuring thevalue of training. Stone's methodology brings ROI to a new level of scrutiny andcredibility by helping you successfully: Collect critical performance data Analyze results and adjust for causal influence and sustainedimpact Assign a monetary value to busin

Bazerman and Watkins, faculty at the Harvard Business School, define predictable surprises as "an event or set of events that take an individual or group by surprise, despite prior awareness of all of the information necessary to anticipate the events and their consequences." They cite as examples the tragedy of 9/11 and Enron's collapse. Insisting theirs is not 20/20 hindsight, they explain how many disasters are preceded by clear warning signals that leaders miss or ignore. Characteristics of predictable surprises include when leaders know a problem exists and that problem does not solve itself and gets worse, the human tendency to maintain the status quo, and the reality of a small vocal minority (special interests) that benefit from inaction. Future predictable surprises include government subsidies, global warming, government's ignoring future financial obligations in medical costs and retirement commitments, and the large obligations airlines have in frequent flyer miles. This is an excellent book for l

A fresh look at vital lessons from "The Father of ModernManagement"-exploring Peter Drucker's teachings on leadership As weapproach what would have been his 100th birthday, the late PeterDrucker's management principles continue to be studied and appliedby managers all over the world. Though many seek his lessons on thecentral element of management-leadership-he in fact wroterelatively little under this actual subject heading. Now, for thefirst time, William A. Cohen, a former student of Drucker's and aleadership expert and author in his own right, brings togetherDrucker's reflections on leadership, culled from his 40 books andhundreds of articles. Explaining why there is so little know aboutDrucker's ideas on leadership, this book is a must-read forstudents and fans alike looking to lead better in today'sworld.

Ever forget where you put your car keys? Or forget a name five seconds after meeting someone? Forgetting is normal but not inevitable. Now, Scott Hagwood's Memory Power provides the solution. His amazingly easy-to-master guide shows you how to develop a great memory, no matter how weak you think yours is. Scott was just an average guy with a below-average memory who nevertheless went on to become a four-time National Memory Champion.

Through impressive results, Six Sigma has proven to hundreds of organizations around the globe that settling for “good enough” won't work. Now Peter S. Pande, foremost expert on change leadership and coauthor of the bestselling The Six Sigma Way, challenges leaders to seek a new standard of leadership excllence and apply principles inspired by Six Sigma to take their companies to a new level. The Six Sigma Leader defines successful leadership in the 21st Century. With illustrative examples and proven strategies such as “The 10 Second Rule” (taking that extra time to make sure you're asking the right questions to get the information you need), the book offers techniques that link leadership improvement to real business results, and explores Six Sigma Leadership: the core principles of Six Sigma leadership and the 21st-century challenges of balance and flexibility Change and Constancy: the role of change in leadership and how to achieve greater return on your change portfolio

Whether you call it "harvesting intangible assets" or"intellectual property management," organizations must make themost of everything they have to offer if they want to remaincompetitive. Yet, the majority of companies are oblivious to thewealth of revenue-producing opportunities hiding just below thestrategic surface. In this thought-provoking book, author Andrew J.Sherman shares insights and expertise gleaned from his work withsome of the world's leading companies who have capitalized onintellectual assets such as patents, trademarks, customerinformation, software codes, databases, business models, home-grownprocesses, and employee expertise. Featuring instructive examplesfrom organizations including Proctor Gamble, IBM, and Google,the book reveals how companies large or small can implementIP-driven growth and licensing strategies, foster a culture ofinnovation, turn R D into revenue, and much more. Smartcompanies reap what they sow. This book gives readers the toolsthey need for a profitable harvest.

This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King,

Praise for The Three Signs of a Miserable Job "This is a page-turner that unravels the mystery of job satisfaction for any manager. Whether you manage six or sixty thousand people, it is essential reading." —Trevor Fetter, president and CEO, Tenet Healthcare Corporation "In a sea of generic books on employee engagement and empowerment, Lencioni throws us a life preserver. His book is a masterful tale which I highly recommend to leaders and anyone else trying to build more personal satisfaction in their work." —Kevin D. Wilde, vice president, chief learning officer, General Mills, Inc. "Lencioni provides a powerful message to all who lead people, one that will produce exceptional loyalty and results. This simple book can make a huge difference." —Robert W. Savage, chief operating officer, Taco Bell Corporation "I love this clever and insightful book! It will remind any manager, at any level, why they became a manager in the first place." —Greg Cross, senior vice president, Hilton Hotels Corporat

Make the business of society your business. No one knows thebusiness of social entrepreneurship better than Rupert Scofield.Cofounder and president of FINCA International - a nonprofitmicrofinancing institution with 7,000 employees serving 750,000customers in 21 countries - Scofield has been a social entrepreneurfor 40 years. In "The Social Entrepreneur's Handbook", Scofieldleads you through the entire process of starting up and running anonprofit, sharing personal success stories and advice on what notto do - valuable lessons he learned the hard way. The process,while risky, isn't as difficult as you might think. Practicallyspeaking, you need only two things: an idea and a plan. The formercomes from you and you alone. This book supplies the latter. "TheSocial Entrepreneur's Handbook" illuminates the path to building asuccessful nonprofit from the ground up. It helps you learn how to:create a realistic plan for getting started in your chosen cause;assemble the perfect team for putting your plan into ac

In the wake of recent accounting scandals, most managers now realize they need to know more about the inner workings of finance. Many, however, don't know where they will find the time. The McGraw-Hill 36-Hour Course in Finance for Non-Financial Managers is designed to give readers a working mastery of all finance essentials in just 36 hours and has now been updated to help readers understand the substantial regulatory and practical changes that have taken place in the new world of business accounting. This hands-on workbook delivers its information in accessible and reader-friendly style, including self-study questions and case studies for each chapter. Information new to this edition includes: Key updates to generally accepted accounting principles (GAAP) Sections detailing what auditing is and what auditors do Entirely new sections on pro forma financial statements, stock options as an expense, and more .

Christian Reflections on The Leadership Challenge gathers together in one place a remarkable collection of leaders who share insights on faith and leadership. Well-grounded in research, this reflective and practical book shows how Christian leaders - no matter the setting - put into place The Five Practices of Exemplary Leadership: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart.

Start with a monkey. It comes from your subordinates shifting their responsibility to you -- until you're working for them! How does the successful manager keep monkeys off his back? In this lively, provocative seminar, two of today's foremost consultants show you: ·How to recognize monkeys before they land on your back ·How to stop your subordinates from imposing unnecessary time demands on you ·Why "an honest day's work for a fair day's pay" does not apply to managers ·The real answer to the Manager's Lament: "where does all the time go?" ·Why you should be on the golf course on Saturday instead of at the office

From an award-winning New York Times reporter comes the full, mind-boggling story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever.

Crises -- anything from a natural disaster to a data-security breach to the defection of your best employee -- can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster. This book shows you how to: Avoid a crisis entirely Lay the groundwork for managing a crisis Know when a crisis is imminent Contain and resolve a crisis Learn from each crisis you've resolved

An up-to-date and expanded edition of the Trump guide tostarting a business Although he has ups and downs like everyentrepreneur, Donald Trump is one of the world's most famousentrepreneurs for good reason--he's one of the best. In "TrumpUniversity Entrepreneurship 101, Second Edition" he teams up withbusiness owner and professor Michael Gordon to show you how to takeyour dream and turn it into a big-time moneymaker. This new editionis completely updated with timely new material and three newchapters, teaching you how to build a technology venture, evenwithout formal technical education; how to use social networking,Web 2.0, and "cloud computing" to achieve competitive advantages,and how to exploit opportunities during recessionary times. If youdream of starting your own business, this is the inspiring,comprehensive guide that shows you how to do it from planning tostarting up to expansion. It shows you how to mobilize resources,develop a workable strategy, write an effective business plan,raise money,

As a social science researcher and an esteemed business consultant, Marcus Buckingham (First, Break All the Rules and Now, Discover Your Strengths) has spent considerable time studying the big picture. This wide-angle approach led him to an unexpectedly narrow conclusion: There is a core concept to even the most complex topic. What he has discovered in The One Thing You Need to Know is that single "controlling insights" exist for a whole range of situations, and when properly applied, can encourage exponential improvement and lead to precise action and results. In applying this concept to managing, leading, and individual performance he has pinpointed the single element necessary for achieving success in each of these three key positions. Buckingham acknowledges the subtleties of the topic and his goal is "not to make these subjects simpler, merely clearer." And what could be clearer than one thing? The challenge lies in filtering out the nonessential matters and distinguishing "between what is merely import

This book describes a major method in modelling the flow ofwater and transport of solutes in the subsurface, a subject ofconsiderable interest in the exploitation and preservation of waterresources. The stochastic approach allows the uncertainty whichaffects various properties and parameters to be incorporated inmodels of subsurface flow and transport. These much more realisticmodels are of greater use in, for example, modelling the transportand build-up of contaminants in groundwater. The volume is based onthe second Kovacs Colloquium organised by the InternationalHydrological Programme (UNESCO) and the International Associationof Hydrological Sciences. Fifteen leading scientists withinternational reputations review the latest developments in thisarea. The book is a valuable reference work for graduate students,research workers and professionals in government and publicinstitutions, interested in hydrology, environmental issues, soilphysics, petroleum engineering, geological engineering and appliedmat

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they ve faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. A crucial resource for today s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world s most talented leaders. 50 Lessons digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world.

Hundreds of interview-acing words and phrases to land you thejob In a job interview, every word counts. That's why you need tomake sure you'll be prepared with exactly the right answers to anyquestion an interviewer might throw at you. With "Perfect Phrasesfor the Perfect Interview," you will be equipped to handle even thetoughest questions. This ready reference supplies you with: Thebest answers to a wide range of interview questions, fromicebreaker questions about experience to questions about specificskills to the dreaded "Why did you leave (or get fired from) yourlast job?" Exercises and resources that help you prepare for thebig day Tips on words to avoid and on how you can convince apotential employer that you are perfect for the job

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.