Moneyball is a quest for the secret of success in baseball.Following the low-budget Oakland Athletics, their larger-than-lifegeneral manger, Billy Beane, and the strange brotherhood of amateurbaseball enthusiasts, Michael Lewis has written not only "thesingle most influential baseball book ever" (Rob Neyer, Slate) butalso what "may be the best book ever written on business" (WeeklyStandard). I wrote this book because I fell in love with a story.The story concerned a small group of undervalued professionalbaseball players and executives, many of whom had been rejected asunfit for the big leagues, who had turned themselves into one ofthe most successful franchises in Major League Baseball. But theidea for the book came well before I had good reason to writeit-before I had a story to fall in love with. It began, really,with an innocent question: how did one of the poorest teams inbaseball, the Oakland Athletics, win so many games? With thesewords Michael Lewis launches us into the funniest, smartest, andm

Throughout history, mergers and acquisitions have been the major game played on Wall Street. These deals have had far-reaching effects, on the worlds of finance and industry - more than most commentators or financiers are publicly willing to admit. Deals of the Century captures this dynamic moment in history by taking an in-depth look at the most notable merger and acquisition deals of the twentieth of Carnegie Steel in 1901 to the creation of the former AOL Time Warner, renowned business historian and bestselling author Charles Geisst traces the deals that have had the most dramatic impact on the worlds of both finance and industry over the past century. Decade by decade, you'll be introduced to the personalities behind each event, as industries are built, dismantled, and reorganized by "professionals" driven mainly by the profits extracted from the deals themselves. Engaging and informative, Deals of the Century paints an exciting portrait of the incredible M&A journey and illustrates how many of

The time was the1980s. The place was Wall Street. The game was called Liar’sPoker. Michael Lewis wasfresh out of Princeton and the London School of Economics when helanded a job at Salomon Brothers, one of Wall Street’s premierinvestment firms. During the next three years, Lewis rose fromcallow trainee to bond salesman, raking in millions for the firmand cashing in on a modern-day gold rush. Liar’s Poker is theculmination of those heady, frenzied years—a behind-the-scenes lookat a unique and turbulent time in American business. From thefrat-boy camaraderie of the forty-first-floor trading room to thekiller instinct that made ambitious young men gamble everything ona high-stakes game of bluffing and deception, here is MichaelLewis’s knowing and hilarious insider’s account of an unprecedentedera of greed, gluttony, and outrageous fortune.

When it comes to investing in the stock market, investors have plenty of options: 1. They can do it themselves. Trillions of dollars areinvested this way. (Of course, the only problem here is that most people have no ideahow to analyze and choose individual stocks. Well, not reallythe only problem. Most investors have no idea how toconstruct a stock portfolio, most have no idea when to buy andsell, and most have no idea how much to invest in the firstplace.) 2. They can give it to professionals to invest. Trillions of dollars are invested this way. (Unfortunately most professionals actually underperform the market averages over time. In fact,it may be even harderto pick good professional managers than it is to pick goodindividual stocks.) 3. They can invest in traditional index funds. Trillions of dollars are also invested this way.(The problem isthat investing this way is seriously flawed--and almost a guaranteeof subpar investment returns over time.) 4. They can read The Big Secret for the

Build profits even in the worst of times with the methods ofa Technical Analysis legend "Deemer on Technical Analysis willbecome an instant investment book classic." --Douglas A. Kass,Seabreeze Partners Management, Inc. "Serving on the front lines ofthis investment discipline for the past 40 years with some of themost influential investors of our time, Deemer provides a front-rowseat on some fascinating history, rich with insights and anecdotesand, of course, loaded with wisdom. His true gift is making thearcane world of technical analysis accessible and relevant to allinvestors. If Warren Buffett is the Oracle of Omaha, Deemer is theProphet of Port St. Lucie." --Sandra Ward, Senior Editor,Barron's/p "I have had the great pleasure of working with andgetting to know some of the greatest technical analysts throughoutthe past 50 years. Walt Deemer is widely recognized as one of thebest. His charm and wit in explaining the keys to successfulinvesting will make [this] book a must-read and an all-time class

When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.

Swensen, CIO of Yale University and the author of Pioneering Portfolio Management, reveals why the mutual fund industry as a whole does a disservice to the individual investor. Soft money, 12b-1 fees, overtrading, market timing, and other management practices lower performance and virtually guarantee that most mutual fund returns will fall short of their benchmark, such as the S&P 500. Furthermore, for-profit mutual fund companies have a fiduciary obligation to their stockholders, not to their investors, and this relationship "inevitably resolves in favor of the bottom line." Swensen is also highly critical of the Morningstar rating system, which only causes investors to chase hot performing funds and managers. He advises considering alternatives to the for-profit mutual fund industry, including Exchange Traded Funds and not-for-profit financial institutions such as Vanguard and TIAA-CREF. He highly recommends that as an individual, you should play a more active role in your financial future. This includes pe

Forget what you’ve heard. Nice girls can get the corneroffice. As women, we haven’t always had the best role models at work. We’veeither worked for men or we’ve had female bosses who are, well, bigbitches. Woman still don’t have much of a road map right now whenit comes to taking charge at the office, so the team who broughtyou the national bestseller The Girl’s Guide to Starting YourOwn Business is drawing one for us. Caitlin Friedman andKimberly Yorio will teach you to be powerful without beingpossessive, to be opinionated without being brassy, and to have astrong voice without micromanaging. You’ll learn just how to ownthe role of queen bee in a positive way so that you can be morementor than manager, one who leads, inspires, and motivates. So, you finally got that promotion. You’re the boss now. Thesupervisor. The manager. The captain. The taskmaster. Those days oftaking orders, running errands, and clock-watching are over. Asexciting as all this might seem, once the rush of the pro

Are You Prepared for Another Lost Decade? "[Pring] seesanother 'lost decade,' but also ways to make it a winner". ("TheNew York Times"). Don't let the secular bear eat you. Prepare toearn steady profits in another decade of volatile and disappointingmarket returns. For more than four decades, Martin Pring has been aleading innovator and practitioner of financial and business cycleanalysis. In "Investing in the Second Lost Decade", Pring - alongwith seasoned portfolio managers Joe Turner and Tom Kopas - offersconclusive proof that we're only near the midway point of acontinued secular cycle of flat returns and deeply cyclicaleconomic conditions. To guide you through these uncertain times,Pring, Turner, and Kopas deliver a proven action plan for masteringthe realities facing today's investors. Using proprietary analysis,the authors explore the characteristics of long-term bear marketsalong with the looming dual threats of inflation and risinginterest rates - and outline positive steps you can take to cre

"Aswath Damodaran is simply the best valuation teacher around. If you are interested in the theory or practice of valuation, you should have Damodaran on Valuation on your bookshelf. You can bet that I do." -- Michael J. Mauboussin, Chief Investment Strategist, Legg Mason Capital Management and author of More Than You Know: Finding Financial Wisdom in Unconventional Places In order to be a successful CEO, corporate strategist, or analyst, understanding the valuation process is a necessity. The second edition of Damodaran on Valuation stands out as the most reliable book for answering many of today s critical valuation questions. Completely revised and updated, this edition is the ideal book on valuation for CEOs and corporate strategists. You'll gain an understanding of the vitality of today s valuation models and develop the acumen needed for the most complex and subtle valuation scenarios you will face.

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing -- the fundamentals of our economic system and what they have to do with the stock market -- aren't taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike, Reebok, McDonald's, the Gap, and the Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland -- and the basic principles behi

Marquee private equity firms such as Blackstone Group, CarlyleGroup, and Kohlberg Kravis Roberts have grown bigger and morepowerful than ever. They have also become the nation's largestemployers through the businesses they own. Journalist Josh Kosmanexplores private equity's explosive growth and shows how its baronswring profits at the expense of the long-term health of theircompanies. He argues that excessive debt and mismanagement willlikely trigger another economic meltdown within the next fiveyears, wiping out up to two million jobs. He also explores the links between the private equity elite andWashington power players, who have helped them escape governmentscrutiny. The result is a timely book with an important warning forus all.

Use a master’s lost secret to pick growth companies bound forsuccess In 1948, legendary Columbia University professor BenjaminGraham bought a major stake in the Government Employees InsuranceCorporation. In a time when no one trusted the stock market, hechampioned value investing and helped introduce the world tointrinsic value. He had a powerful valuation formula. Now, in thisgroundbreaking book, long-term investing expert Fred Martin showsyou how to use value-investing principles to analyze and pickwinning growth-stock companies—just like Graham did when heacquired GEICO. Benjamin Graham and the Power of Growth Stocks isan advanced, hands-on guide for investors and executives who wantto find the best growth stocks, develop a solid portfolio strategy,and execute trades for maximum profitability and limited risk.Through conversational explanations, real-world case studies, andpragmatic formulas, it shows you step-by-step how this enlightenedtrading philosophy is successful. The secret lies in Graham’sv

In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH - a free online book which was written in serial basis to help people understand how the current recession came about, and what they need to learn on how to survive through the coming rough years. An unprecedented publishing event for Kiyosaki and The Rich Dad Company, CONSPIRACY OF THE RICH is an interactive, "Wiki-style" project in which Kiyosaki has invited feedback, commentary, and questions from readers across the globe. The response so far has been totally fantastic. Millions and millions of readers have flocked to the website (www.conspiracyoftherich.com) to read what Robert has to say about the recession, and the readers have posted thousands of comments. Some of those reader comments will even be included in the final tradepaper version.

Despite financial turmoil, Goldman Sachs remain the leading investment bank in their field. They are notorious for their unique management culture, unorthodox recruiting techniques - and for their secrecy. In "The Partnership" Charles Ellis reveals their story. With unparalleled access to the leadership of this famously close-knit firm, Ellis investigates the brilliant individuals who turned a marginal family business into a global powerhouse, weathering recession, scandal and disaster on the way. Among them are high school dropout and financial genius Sidney Weinberg, maverick reinventor John Whitehead, former US treasury secretary Hank Paulson and working-class New Yorker turned current CEO, Lloyd Blankfein. "The Partnership" reveals the shared values of intensive recruitment, discipline and talent that have tied Goldman Sachs' people together - and made it a survivor.

There has been an explosive growth in the number of corporates, investors and financial institutions turning to structured products to achieve cost savings, risk controls and yield enhancements. However, the exact nature, risks and applications of these products and solutions can be complex, and problems arise if the fundamental building blocks and principles are not fully understood. This book explains the most popular products and strategies with a focus on everything beyond vanilla options, dealing with these products in a literate yet accessible manner, giving practical applications and case studies. A special emphasis on how the client uses the products, with interviews and de*ions of real-life deals means that it will be possible to see how the products are applied in day-to-day situations – the theory is translated into practice. 作者简介： UWE WYSTUP is CEO of www.mathfinance.com, a global network of quants specializing in modeling and implementing Foreign Exchange Exotics. H

This special just-for-teens edition based on the Rich Dad PoorDad series, builds a foundation of self-confidence from whichreaders can realise their dreams of financial security in anincreasingly challenging and unreliable job market. Teen-friendlyadvice, examples, sidebars, and straight talk will supplement allof Rich Dad's core advice: Work to learn, not to earn. Don't say,'I can't afford it?' And, don't work for money - make money workfor you! No matter how confident or 'good in school' readersconsider themselves to be, this book makes financial intelligenceavailable to all young people with its streamlined structure, cleandesign, and accessible voice. Here's a book that teaches teens whatthey don't learn in school - and what many of their parents haveyet to learn.

The rich get richer. The poor get poorer. The author reveals the secrets of how the wealthiest Americans become even wealthier, and how all Americans can learn how to benefit from some simple investing secrets - merely by knowing where and how to invest their money.

The bestselling author and nationally syndicated radio host of"The Money Game" has helped thousands through his 12-week financialplanning program. His workbook format allows readers to frequentlyassess their progress and to face their situation honestly by usingthe questionnaires and fill-in charts throughout the book--the mostvaluable purchase a debt-ridden reader could ever make.

Perino recounts in riveting detail the 1933 hearings that putWall Street on trial for the Great Crash. Never before in Americanhistory had so many financial titans been called to account beforethe public, and they had come within a few weeks of emergingunscathed.

RICH DAD POOR DAD will... Exploding the myth that you need to earn a high income to be rich Challenging the belief that your house is an asset Showing parents why they can't rely on the school system to teach their kids about money Defining once and for all an asset versus a liability ·teach you what to teach your kids about money for their future financial success

"This book deserves a place on every serious investor’sshelf." –FINANCIAL TIMES "A must-read for all disciples of value investing. In 1934,Graham and Dodd created fundamental security analysis. Greenwaldreinforces the worth of this approach, incorporates new advances,and takes their work into the twenty-first century." –Mario J. Gabelli, Chairman, Gabelli Asset Management, Inc. "The new title most deserving of your time is Value Investing . .. . Its authors aim to place their work next to Benjamin Graham’s1950 classic, The Intelligent Investor. My 1986 edition came withWarren Buffett’s endorsement–‘by far the best book on investingever written.’ Value Investing is better." –Robert Barker, BusinessWeek "Greenwald is an economist (PhD from MIT) who caught the valuebug. He has updated and expanded Graham’s ideas, and his summerseminars ($2,900 for two days) have become popular with everyonefrom well-known money managers to Columbia MBAs who couldn’