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筛选:
    • The Curse of the Mogul(ISBN=9781591843900)
    •   ( 0 条评论 )
    • Ava Seave 著 /2012-01-01/ Penguin
    • If Rupert Murdoch and Sumner Redstone are so smart, why aretheir stocks long-term losers? We live in the age of big Media, with the celebrity mogulstelling us that "content is king." But for all the excitement,glamour, drama, and publicity they produce, why can't these mogulsand their companies manage to deliver better returns than you'd getfrom closing your eyes and throwing a dart? The Curse of the Mogullays bare the inexcusable financial performance beneath big Media'sfalse veneer of power. By rigorously examining individual media businesses, the authorsreveal the difference between judging a company by how many timesits CEO is seen in SunValley and by whether it generatesconsistently superior profits. The book is packed with enoughsharp-edged data to bring the most high-flying, hot-air filledmogul balloon crashing down to earth.

    • ¥60 折扣:5.5折
    • How to Say It: Doing Business in Latin America: A Pocket Gui
    •   ( 3 条评论 )
    • Kevin Michael Diran 著 /2009-09-01/ Penguin
    • An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

    • ¥61.8 折扣:6.5折
    • Discover Your Inner Economist(ISBN=9780452289635)
    •   ( 5 条评论 )
    • Tyler Cowen 著 /2008-05-01/ Penguin
    • Freakonomics revealed much about our society. Now, one ofAmerica’s most respected economists reveals how individuals canturn economic reasoning to their advantage in their daily life—athome, at work, even on vacation. Tyler Cowen explains howunderstanding the incentives that work best with each individual isthe key to successful and satisfactory daily interactions—fromgetting the kids to do the dishes to having a productive businessmeeting, attracting a mate to finding a good guide in a foreigncountry. Discovering your inner economist, Cowen suggests, can leadto a happier, more satisfying life. What better carrot could youask for?

    • ¥61.8 折扣:6.5折
    • 21ST CENTURY ECONOMY, THE(ISBN=9780307387905)
    •   ( 8 条评论 )
    • Randy Charles Epping 著 /2009-04-01/ Random House US
    • A comprehensive guide to understanding today's global economyfrom the author of the bestselling A Beginner's Guide to the WorldEconomy. While reporting on today's world, business and mainstream mediaalike use terms and mention trends that even the savviest consumermay find baffling. In his latest book, Randy Charles Epping usescompelling narratives and insightful analogies to clearly andconcisely explain the rapidly changing way business is done in thetwenty-first century, without a single chart or graph. Epping defines key ideas and commonly used words and phraseslike: Carbon footprint WTO Economy of scale NAFTA Outsourcing Epping also illustrates how central banks help navigate globalcrises and drive the global economy, discusses the benefits ofGreen Economics, shows how trade wars can be avoided, and explainsthe virtual economy, where multimillion dollar transactions takeplace in the blink of an eye. Complete with 89 easy-to-master tools for

    • ¥68.5 折扣:5折
    • The Wealth of Nations: Books 1-3 (Penguin Classics) (Bks.1-3
    •   ( 13 条评论 )
    • Adam SmithAndrew Skinner 著 /1982-03-01/ Penguin
    • Smith's "The Wealth of Nations" was the first comprehensivetreatment of political economy. Originally delivered in the form oflectures at Glasgow, the book's publication in 1776 co-incided withAmerica's Declaration of Independence. These volumes includeSmith's assessment of the mercantile system, his advocacy of thefreedom of commerce and industry, and his famous prophecy that"America will be one of the foremost nations of the world".

    • ¥57.9 折扣:6.5折
    • 魔鬼经济学FREALONOMICS
    •   ( 4 条评论 )
    • Steven D. LevittStephen J. Dubner 著 /1970-01-01/ Oversea Publishing House
    • Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in coommon? Why do drug dealers still live with their mums? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book:Freakonomics 作者简介 Steveb D. Levitt teaches economics at the University of Chicago. He recently received the John Bates Clark Medal, awarded every two years to the best American economist under forty. Stephen J. Dubner lives in N

    • ¥68 折扣:5折
    • ECONOMICS WITHOUT ILLUSIONS(ISBN=9780307590572)
    •   ( 14 条评论 )
    • Joseph Heath 编 /2010-03-01/ Random House US
    • "Economics is haunted by more fallacies than any other studyknown to man." -- Henry Hazlitt, Economics in One Lesson(1946) Every day economic claims are used by the media or inconversation to support social and political positions. Those onthe left tend to distrust economists, seeing them as friends of theright. There is something to this, since professional economistsare almost all keen supporters of the free market. Yet whilefactions on the right naturally embrace economists, they also tendto overestimate the effect of their support on free-marketpolicies. The result is widespread confusion. In fact, virtuallyall commonly held beliefs about economics--whether espoused bypolitical activists, politicians, journalists or taxpayers--arejust plain wrong. Professor Joseph Heath wants to raise our economic literacyand empower us with new ideas. In Economics WithoutIllusions , he draws on everyday examples to skewer the sixfavourite economic fallacies of the right, followed by impaling thesix

    • ¥64.5 折扣:5折
    • The Hydrogen Economy(ISBN=9781585422548)
    •   ( 1 条评论 )
    • Jeremy Rifkin 著 /2003-08-01/ Penguin
    • The road to global security," writes Jeremy Rifkin, "lies inlessening our dependence on Middle East oil and making sure thatall people on Earth have access to the energy they need to sustainlife. Weaning the world off oil and turning it toward hydrogen is apromissory note for a safer world." Rifkin's internationalbestseller The Hydrogen Economy presents the clearest, mostcomprehensive case for moving ourselves away from the destructiveand waning years of the oil era toward a new kind of energy regime.Hydrogen-one of the most abundant substances in the universe-holdsthe key, Rifkin argues, to a cleaner, safer, and more sustainableworld.

    • ¥66.3 折扣:6.5折
    • The Secret History of the American Empire: The Truth About E
    •   ( 2 条评论 )
    • John Perkins 著 /2008-04-01/ Penguin
    • A riveting exposé of international corruption-and what we cando about it, from the author of Confessions of an Economic Hit Man,which spent over a year on the New York Times bestsellerlist. In his stunning memoir, Confessions of an Economic Hit Man, JohnPerkins detailed his former role as an "economic hit man" in theinternational corporate skullduggery of a de facto American Empire.This riveting, behind-the-scenes exposé unfolded like a cinematicblockbuster told through the eyes of a man who once helped shapethat empire. Now, in The Secret History of the American Empire,Perkins zeroes in on hot spots around the world and, drawing oninterviews with other hit men, jackals, reporters, and activists,examines the current geopolitical crisis. Instability is the norm:It's clear that the world we've created is dangerous and no longersustainable. How did we get here? Who's responsible? What good havewe done and at what cost? And what can we do to change things forthe next generations? Addressing these q

    • ¥62.4 折扣:6.5折
    • BEGINNER'S GUIDE TO WORLD ECON(ISBN=9780375725791)
    •   ( 6 条评论 )
    • Randy Charles Epping 著 /2001-05-01/ Random House US
    • 在线阅读本书 In the past decade of rapid change in the world economy, RandyCharles Epping's Beginner’s Guide to the World Economy hasbeen the most reliable tool for keeping track of what's happening.The third edition updates the information in previous editions andexplains many new concepts. What is the new economy? What is globalization? Is the euro thefinal seal on European Union? How is e-commerce transforming ourworld beyond economics? What is virtual money, and does it havereal value? How do social concerns and societal ills (drugs,poverty, AIDS, endangered natural resources) play a part in therapidly changing world economy. What are multinationals, and dothey signal the end of nationalism? These and many other pertinentissues are concisely addressed in the most accessible primer forthose who want to be economically literate (and who doesn't?).

    • ¥64.5 折扣:5折
    • Creating a World Without Poverty: Social Business and the Fu
    •   ( 12 条评论 )
    • Muhammad Yunus 著 /2009-01-01/ PGW
    • In the last two decades, free markets have swept the globe. But traditional capitalism has been unable to solve problems like inequality and poverty. In Muhammad Yunus’ groundbreaking sequel to Banker to the Poor, he outlines the concept of social business—business where the creative vision of the entrepreneur is applied to today’s most serious problems: feeding the poor, housing the homeless, healing the sick, and protecting the planet. Creating a World Without Poverty reveals the next phase in a hopeful economic and social revolution that is already underway.

    • ¥69 折扣:5折
    • Free Agent Nation(ISBN=9780446678797)
    •   ( 3 条评论 )
    • Daniel H. Pink 著 /2002-05-01/ Hachette
    • Widely acclaimed for its engaging style and provocativeperspective, this book has helped thousands transform their workinglives. Now the paperback edition features a comprehensive 30-pageresource guide that explains the basics of working for oneself.

    • ¥64.5 折扣:5折
    • The Richest Man in Babylon(ISBN=9780451205360) 英文原版
    •   ( 55 条评论 )
    • George S. Clason 著 /2004-02-01/ Penguin
    • 这本畅销经典受到无数人的喜爱,它揭示出古老的“巴比伦寓言”的成功秘诀,被誉为关于节俭、理财和个人财富成功的励志书。 THE MULTI-MILLION COPY BESTSELLING CLASSIC Read by millions, this timeless book holds the key to success-inthe secrets of the ancients. Based on the famous "Babylonianprinciples," it's been hailed as the greatest of all inspirationalworks on the subject of thrift and financial planning. ACHIEVE PERSONAL WEALTH... This celebrated bestseller offers an understanding of-and asolution to-personal money problems.This is the original classicthat reveals the secrets to acquiring money, keeping money, andmaking money earn even more money. Simply put: the originalmoney-management favorite is back!

    • ¥51 折扣:6折
    • DARK AGE AHEAD(ISBN=9781400076703)
    •   ( 6 条评论 )
    • Jane Jacobs 著 /2005-05-01/ Random House US
    • In this indispensable book, urban visionary JaneJacobs--renowned author of The Death and Life of Great AmericanCities and The Economy of Cities--convincingly argues that asagrarianism gives way to a technology-based future, we stand on thebrink of a new dark age, a period of cultural collapse. Jacobspinpoints five pillars of our culture that are in serious decay:community and family; higher education; the effective practice ofscience; taxation, and government; and the self-regulation of thelearned professions. The corrosion of these pillars, Jacobs argues,is linked to societal ills such as environmental crisis, racism,and the growing gulf between rich and poor. But this is a hopefulbook as well as a warning. Drawing on her vast frame ofreference–from fifteenth-century Chinese shipbuilding to Ireland’scultural rebirth–Jacobs suggests how the cycles of decay can bearrested and our way of life renewed. Invigorating and accessible,Dark Age Ahead is not only the crowning achievement of Jane Jacobs’c

    • ¥64.5 折扣:5折
    • The Complete Idiot's Guide to Getting Out of Debt(ISBN=97815
    •   ( 2 条评论 )
    • Ken Clark 著 /2009-02-01/ Penguin
    • Borrowing from Peter to pay Paul? The American economy is dragging, with unemploymentrates rising and consumer debt hitting $2.5 trillion. Many peopleare in deep and need help. Here, a Certified Financial Plannerexplains the mathematics of debt; strategies to deal with creditcard, mortgage, student, and other loans; why debt consolidationand taking loans from a 401(k) can lead to problems; truths aboutbankruptcy; and how to use debt while eliminating it. ?·Includes essential resources and websites, sample letters andforms, loan forgiveness programs, bankruptcy resources ?·Author a Certified Financial Planner ?·Covers every kind of debt, mortgages to credit cards to studentloans ?·National credit card debt is growing exponentially

    • ¥55.9 折扣:5.2折
    • The Dumbest Moments in Business History(ISBN=9781591840671)
    •   ( 2 条评论 )
    • Adam Horowitz 著 /2004-12-01/ Penguin
    • Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

    • ¥53.9 折扣:6.5折
    • The Extreme Future: The Top Trends That Will Reshape the Wor
    •   ( 3 条评论 )
    • James Canton 著 /2007-08-01/ Penguin
    • A renowned global futurist prepares businesses and individualsfor the radical changes on the horizon An advisor to three presidents spanning over thirty years, Dr.James Canton identifies probable outcomes and future trends inbusiness, technology, environment, terrorism, population, andmedicine to help companies and individuals prepare for the comingcomplex and volatile global changes, including: ? How climate change and energy trends will reshape theplanet ? How astounding medicine trends will enhance people’slives ? How the rise of China will bring on a new global powerstruggle In the tradition of Future Shock, Megatrends, and The TippingPoint, Extreme Future is the essential forecasting handbook fornavigating the twenty-first century.

    • ¥66.3 折扣:6.5折
    • The Richest Man in Babylon(ISBN=9780452267251)
    •   ( 57 条评论 )
    • George S. Clason 著 /2002-12-01/ Penguin
    • Millions of readers have become familiar with George S.Clason's famous "Babylonian parables" through the distribution ofthese success secrets of the ancients by banks, insurancecompanies,investment houses, and employers. Acclaimed as thegreatest of all inspirational works on the subject of thrift andfinancial planning, these fascinating and informative stories have become a modernclassic in their field. In language as simple as that of the Bible,this book presents a sure path to prosperity and happiness. Itoffers an understanding of--and a solution to--your personalfinancial problems which will guide you successfully through alifetime. THE RICHEST MAN IN BABYLON is a book you will want toread yourself, recommend to friends, and give to young people juststarting out in life.

    • ¥57.9 折扣:6.5折
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