Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

A look at the cultural differences between Japanese andAmericans discusses the prevalence of detective agencies in Japan;Japanese business etiquette, eating, lovemaking, child-rearing, andretirement; and much more.

In the last two decades, free markets have swept the globe. But traditional capitalism has been unable to solve problems like inequality and poverty. In Muhammad Yunus’ groundbreaking sequel to Banker to the Poor, he outlines the concept of social business—business where the creative vision of the entrepreneur is applied to today’s most serious problems: feeding the poor, housing the homeless, healing the sick, and protecting the planet. Creating a World Without Poverty reveals the next phase in a hopeful economic and social revolution that is already underway.

A renowned global futurist prepares businesses and individualsfor the radical changes on the horizon An advisor to three presidents spanning over thirty years, Dr.James Canton identifies probable outcomes and future trends inbusiness, technology, environment, terrorism, population, andmedicine to help companies and individuals prepare for the comingcomplex and volatile global changes, including: ? How climate change and energy trends will reshape theplanet ? How astounding medicine trends will enhance people’slives ? How the rise of China will bring on a new global powerstruggle In the tradition of Future Shock, Megatrends, and The TippingPoint, Extreme Future is the essential forecasting handbook fornavigating the twenty-first century.

作为一本研究型的教材，《金融伦理学》的目的是开创完整的金融伦理学的理论框架和教学体系，即努力使金融学或相关专业学生通过这门课程，系统地透过伦理视角审视整个金融体系的运作，深刻地反思和检讨金融与伦理的辩证关系，理解金融体系内部的伦理冲突及其相关利益者之间的伦理关系，全面把握金融伦理的核心范畴和基本价值规范，从而确立一种有利于金融稳健运作、公众福利提升和社会和谐发展的崭新的金融伦理规则。《金融伦理学》对金融伦理的理论基础与金融市场和金融机构的伦理问题进行了全方位的探讨，对商业银行、投资银行、保险机构和资本市场的金融伦理规范进行了详尽的理论和案例研究，有很强的理论价值和实践价值。

Why trying to be the best … competing like crazy … makes youmediocre Every few years a book—through a combination of the author’sunique voice, storytelling ability, wit, and insight—simply breaksthe mold. Bill Bryson’s A Walk in the Woods is one example. RichardFeynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’tread business books.” Actually, it’s more like a personalconversation with a friend who has thought deeply about how theworld works … and who gets you to see that world in a completelynew light. If there is one strain of conventional wisdom pervading everycompany in every industry, it’s the absolute importance of“competing like crazy.” Youngme Moon’s message is simply “Get offthis treadmill that’s taking you nowhere. Going tit for tat andadding features, augmentations, and gimmicks to beat thecompetition has the perverse result of making you lik

If Rupert Murdoch and Sumner Redstone are so smart, why aretheir stocks long-term losers? We live in the age of big Media, with the celebrity mogulstelling us that "content is king." But for all the excitement,glamour, drama, and publicity they produce, why can't these mogulsand their companies manage to deliver better returns than you'd getfrom closing your eyes and throwing a dart? The Curse of the Mogullays bare the inexcusable financial performance beneath big Media'sfalse veneer of power. By rigorously examining individual media businesses, the authorsreveal the difference between judging a company by how many timesits CEO is seen in SunValley and by whether it generatesconsistently superior profits. The book is packed with enoughsharp-edged data to bring the most high-flying, hot-air filledmogul balloon crashing down to earth.

Freakonomics revealed much about our society. Now, one ofAmerica’s most respected economists reveals how individuals canturn economic reasoning to their advantage in their daily life—athome, at work, even on vacation. Tyler Cowen explains howunderstanding the incentives that work best with each individual isthe key to successful and satisfactory daily interactions—fromgetting the kids to do the dishes to having a productive businessmeeting, attracting a mate to finding a good guide in a foreigncountry. Discovering your inner economist, Cowen suggests, can leadto a happier, more satisfying life. What better carrot could youask for?

In this indispensable book, urban visionary JaneJacobs--renowned author of The Death and Life of Great AmericanCities and The Economy of Cities--convincingly argues that asagrarianism gives way to a technology-based future, we stand on thebrink of a new dark age, a period of cultural collapse. Jacobspinpoints five pillars of our culture that are in serious decay:community and family; higher education; the effective practice ofscience; taxation, and government; and the self-regulation of thelearned professions. The corrosion of these pillars, Jacobs argues,is linked to societal ills such as environmental crisis, racism,and the growing gulf between rich and poor. But this is a hopefulbook as well as a warning. Drawing on her vast frame ofreference–from fifteenth-century Chinese shipbuilding to Ireland’scultural rebirth–Jacobs suggests how the cycles of decay can bearrested and our way of life renewed. Invigorating and accessible,Dark Age Ahead is not only the crowning achievement of Jane Jacobs’c

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in coommon? Why do drug dealers still live with their mums? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book:Freakonomics 作者简介 Steveb D. Levitt teaches economics at the University of Chicago. He recently received the John Bates Clark Medal, awarded every two years to the best American economist under forty. Stephen J. Dubner lives in N

小林一三，日本实业家，日本第三产业先驱，创立了阪急电铁（箕面有马电气轨道）、宝冢歌剧团、阪急百货商店、东宝等企业。在阪急电铁沿线开展了城市开发和流通业，以此开创了日本式民营铁路经营的原型。他秉承的“大众为本”经营理念，极大地改变了现有的酒店业以及电影、戏剧界的经营方式，也开创了当今日本人城市生活方式的原型。本书解析了这个不断在日本开创新事业的绝代实业家的人生轨迹，揭示了他在革新与创造背后的不可动摇的成功法则。

小林一三，日本实业家，日本第三产业先驱，创立了阪急电铁（箕面有马电气轨道）、宝冢歌剧团、阪急百货商店、东宝等企业。在阪急电铁沿线开展了城市开发和流通业，以此开创了日本式民营铁路经营的原型。他秉承的“大众为本”经营理念，极大地改变了现有的酒店业以及电影、戏剧界的经营方式，也开创了当今日本人城市生活方式的原型。本书解析了这个不断在日本开创新事业的绝代实业家的人生轨迹，揭示了他在革新与创造背后的不可动摇的成功法则。

A riveting exposé of international corruption-and what we cando about it, from the author of Confessions of an Economic Hit Man,which spent over a year on the New York Times bestsellerlist. In his stunning memoir, Confessions of an Economic Hit Man, JohnPerkins detailed his former role as an "economic hit man" in theinternational corporate skullduggery of a de facto American Empire.This riveting, behind-the-scenes exposé unfolded like a cinematicblockbuster told through the eyes of a man who once helped shapethat empire. Now, in The Secret History of the American Empire,Perkins zeroes in on hot spots around the world and, drawing oninterviews with other hit men, jackals, reporters, and activists,examines the current geopolitical crisis. Instability is the norm:It's clear that the world we've created is dangerous and no longersustainable. How did we get here? Who's responsible? What good havewe done and at what cost? And what can we do to change things forthe next generations? Addressing these q

An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

小林一三，日本实业家，日本第三产业先驱，创立了阪急电铁（箕面有马电气轨道）、宝冢歌剧团、阪急百货商店、东宝等企业。在阪急电铁沿线开展了城市开发和流通业，以此开创了日本式民营铁路经营的原型。他秉承的“大众为本”经营理念，极大地改变了现有的酒店业以及电影、戏剧界的经营方式，也开创了当今日本人城市生活方式的原型。本书解析了这个不断在日本开创新事业的绝代实业家的人生轨迹，揭示了他在革新与创造背后的不可动摇的成功法则。

The retirement crisis facing America-and the road map for away out-from The New York Times bestselling author of Origins ofthe Crash In the last several decades, corporations and local governmentsmade ruinous pension and healthcare promises to American workers.With these now coming due, they threaten to destroy twenty-first-century America's hopes for a comfortable retirement. With histrademark narrative panache, bestselling author Roger Lowensteinanalyzes three fascinating case studies-General Motors, the NewYork City subway system, and the city of San Diego-each an objectlesson and a compelling historical saga that illuminates how thepension crisis developed. Cumulative retirement deficits areapproaching $1 trillion, and Lowenstein warns that these are onlythe first. Retirement pensions will continue to be a critical issueas the country ages, and While America Aged is the urgent call toaction and pre*ion for reform.

Smith's "The Wealth of Nations" was the first comprehensivetreatment of political economy. Originally delivered in the form oflectures at Glasgow, the book's publication in 1776 co-incided withAmerica's Declaration of Independence. These volumes includeSmith's assessment of the mercantile system, his advocacy of thefreedom of commerce and industry, and his famous prophecy that"America will be one of the foremost nations of the world".

Now in paperback-an inside look at Countrywide HomeLoans and the mortgage crisis, from a former mortgage lenderexecutive. In July 2004, Adam Michaelson attended a high-levelmeeting at Countrywide Financial headquarters about a new loanproduct that would allow borrowers to pay less than theirminimum monthly payment. The "finance jocks" believed that thebooming housing market would only get bigger, supporting homeownersin a cycle of borrowing against their houses and refinancing later.They were wrong. And when the bottom dropped out, Countrywidesuffered the consequences-as did millions of Americans. With an insider's knowledge and thorough reporting on the impact onAmerican families and the ripple effects on the economy, Michaelsonexamines the marketing of a mirage and the bad business decisionsthat destroyed a company, confronts the ethical questions that havearisen in the wake of the foreclosure crisis, and offers creativeproposals to prevent such a meltdown from ever happeningagain.

In the vein of the bestselling Salt and Cod, a grippingchronicle of the myth, mystery, and uncertain fate of the world’smost popular fruit In this fascinating and surprising exploration of the banana’shistory, cultural significance, and endangered future,award-winning journalist Dan Koeppel gives readers plenty of foodfor thought. Fast-paced and highly entertaining, Banana takes usfrom jungle to supermarket, from corporate boardrooms to kitchentables around the world. We begin in the Garden of Eden—examiningscholars’ belief that Eve’s “apple” was actually a banana— andtravel to early-twentieth-century Central America, where aptlynamed “banana republics” rose and fell over the crop, while thecompanies now known as Chiquita and Dole conquered the marketplace.Koeppel then chronicles the banana’s path to the present,ultimately—and most alarmingly—taking us to banana plantationsacross the globe that are being destroyed by a fast-moving blight,with no cure in sight—and to th

Borrowing from Peter to pay Paul? The American economy is dragging, with unemploymentrates rising and consumer debt hitting $2.5 trillion. Many peopleare in deep and need help. Here, a Certified Financial Plannerexplains the mathematics of debt; strategies to deal with creditcard, mortgage, student, and other loans; why debt consolidationand taking loans from a 401(k) can lead to problems; truths aboutbankruptcy; and how to use debt while eliminating it. ?·Includes essential resources and websites, sample letters andforms, loan forgiveness programs, bankruptcy resources ?·Author a Certified Financial Planner ?·Covers every kind of debt, mortgages to credit cards to studentloans ?·National credit card debt is growing exponentially