If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

From Wall Street to the West Coast, from blue-collarbillionaires to blue-blood fortunes, from the Google guys tohedge-fund honchos, All the Money in the World gives us the lowdownon today richest Americans. Veteran journalists Peter W. Bernsteinand Annalyn Swan delve into who made and lost the most money in thepast twenty-five years, the fields and industries that haveproduced the greatest wealth, the biggest risk takers, the mostcompetitive players, the most wasteful family feuds, the trophywives, the most conspicuous consumers, the biggest art collectors,and the most and least generous philanthropists. Incorporating exclusive, never-before-published data from Forbesmagazine, All the Money in the World is a vastly entertaining,behind-the-scenes look at today's Big Rich.

It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

A collection of Peter Ferdinand Drucker's legendary essays onbusiness, management, economics and society, written between 1972and 1980. They reflect an international viewpoint and are concernedwith what Drucker called "social ecology" and especiallyinstitutions - governments, organized science, business or schools.This hardcover release is being published as part of the HarvardBusiness Press Drucker Library.

Friedman makes clear once and for all that no one is immunefrom monetary economics-that is, from the effects of its theory andits practices. He demonstrates through historical events themischief that can result from misunderstanding the monetary system.Index.

A storm is coming, a turbulent new era in which the planet's supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket-but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With the help of the author's 'all season' Oil Indicator, you'll learn how to choose the right investments for any market environment, as you discover; why oil and natural gas stocks should be core holdings in every investor's portfolio, why a cautious buy-and-hold strategy is a sure monet loser, why conventional 'safe' stocks are really the riskiest, why gold may be on the verge of a historic bull run, how the global oil wars make defense stocks a premium buy, where to find the best bets in the field of alternative energy, how to profit from real estate without actually owning any.

John Perkins's sensational New York Times bestseller Confessions of an Economic Hit Man (more than 300,000 sold) revealed just the tip of the iceberg of the secret world of economic hit men and the web of global corruption. Now more economic hit men and investigators tell the whole shocking story. 作者简介： Steven Hiatt is an editor and writer who has worked for Apple Computer,Netscape, Progressive Asset Manage-ment, and Stanford Research institute. He is the editor(with Mike Davis)of Fire in the Hearth:The Radical Politics of Place in America and is president of Editcetera, a cooperative of publishing professionals.

Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics.

Over its eighty-seven-year history,American International Group,better known as AIG,has achieved unparalleled success by adjusting to changing economic trends,regulatory rules,and political situations.While founder Cornelius Vander Starr—who led this Shanghai start-up for fifty years—built an extraordinary insurance franchise,it was his hand-picked successor,Maurice "Hank" Greenberg,who would turn that franchise into one of the world's most profitable and powerful financial services companies. Now,in Fallen Giant,author Ron Shelp—who worked alongside Greenberg and within the AIG organization for more than a decade—sheds light on AIG,the company,and Hank Greenberg,the man.Through in-depth research,candid interviews,and firsthand experiences,Shelp provides a detailed look at how AIG was originally created and reveals the trouble that Greenberg and company eventually ran into when New York State Attorney General Eliot Spitzer turned his sights on them. Entertaining and informative,Fallen Gian

Why trying to be the best … competing like crazy … makes youmediocre Every few years a book—through a combination of the author’sunique voice, storytelling ability, wit, and insight—simply breaksthe mold. Bill Bryson’s A Walk in the Woods is one example. RichardFeynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’tread business books.” Actually, it’s more like a personalconversation with a friend who has thought deeply about how theworld works … and who gets you to see that world in a completelynew light. If there is one strain of conventional wisdom pervading everycompany in every industry, it’s the absolute importance of“competing like crazy.” Youngme Moon’s message is simply “Get offthis treadmill that’s taking you nowhere. Going tit for tat andadding features, augmentations, and gimmicks to beat thecompetition has the perverse result of making you lik

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company. Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover: How to assess four types of risks of doing business in or with a particular developing country Strategies for capturing fast-growing consumer markets in emerging economies Ways to adopt a truly local marketing mind-set How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place

What happens when advances in technologg allow mang things to be produced for more or less nothing? And what happens when those things are then made available to us for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why fast-evolvingtechnologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to levels unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and losers in the Free universe. And he demonstrates the wags in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by tw

Galbraith's classic on the "economics of abundance" is, in thewords of the New York Times, "a compelling challenge toconventional thought." With customary clarity, eloquence, andhumor, Galbraith cuts to the heart of what economic security means(and doesn't mean) in today's world and lays bare the hazards ofindividual and societal complacence about economic inequity. While"affluent society" and "conventional wisdom" (first used in thisbook) have entered the vernacular, the message of the book has notbeen so widely embraced--reason enough to rediscover The AffluentSociety.

Do economics and statistics succeed in explaining human socialbehaviour? To answer this question. Leland Gerson Neuberg studiessome pioneering controlled social experiments. Starting in the late1960s, economists and statisticians sought to improve social policyformation with random assignment experiments such as those thatprovided income guarantees in the form of a negative income tax.This book explores anomalies in the conceptual basis of suchexperiments and in the foundations of statistics and economics moregenerally. Scientific inquiry always faces certain philosophicalproblems. Controlled experiments of human social behaviour,however, cannot avoid some methodological difficulties not evidentin physical science experiments. Drawing upon several examples, theauthor argues that methodological anomalies prevent microeconomicsand statistics from explaining human social behaviour as coherentlyas the physical sciences explain nature. He concludes thatcontrolled social experiments are a frequently overrate

Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

In this short, powerful book, multimillionaire and bestsellingauthor Steven K. Scott reveals King Solomon’s breakthroughstrategies to achieve a life of financial success and personalfulfillment. Steve Scott flunked out of every job he held in his first six yearsafter college. He couldn’t succeed no matter how hard he tried.Then Dr. Gary Smalley challenged him to study the book of Proverbs,promising that in doing so he would achieve greater success andhappiness than he had ever known. That promise came true, makingScott a millionaire many times over. In The Richest Man Who Ever Lived, Scott reveals Solomon’s key forwinning every race, explains how to resolve conflicts and turnenemies into allies, and discloses the five qualities essential tobecoming a valued and admired person at work and in your personallife. Scott illustrates each of Solomon’s insights and strategieswith anecdotes about his personal successes and failures, as wellas those of such extraordinary people as Benjamin Franklin, ThomasEdis