If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.
In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.
Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T
Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery. Superfreakonomics will once again transform the way we look at the world.
Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple
From Wall Street to the West Coast, from blue-collarbillionaires to blue-blood fortunes, from the Google guys tohedge-fund honchos, All the Money in the World gives us the lowdownon today richest Americans. Veteran journalists Peter W. Bernsteinand Annalyn Swan delve into who made and lost the most money in thepast twenty-five years, the fields and industries that haveproduced the greatest wealth, the biggest risk takers, the mostcompetitive players, the most wasteful family feuds, the trophywives, the most conspicuous consumers, the biggest art collectors,and the most and least generous philanthropists. Incorporating exclusive, never-before-published data from Forbesmagazine, All the Money in the World is a vastly entertaining,behind-the-scenes look at today's Big Rich.
It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner
In 1953, South Korea was rated by the U.N. as the poorestcountry in the world. Five decades later, it is the fifteenthlargest economy. Now, South Korea's decisions on how to manage itssociety and its role as a modern democracy while also establishingits policy regarding reunification with North Korea will determinewhere the country will go in the next fifty years. "The New Korea"examines the political, economic, industrial, and societal aspectsof Korea today. Will it continue to enjoy an economic boom throughnew industries while competing against low-wage countries likeChina and India? Will it return to its role as a stomping groundfor other powers? And what should Westerners pay attention to interms of investment and business opportunities? As South Koreaenters the most critical phase of its journey, it is crucial thatwe understand the factors involving its decisions and evolution."The New Korea" is a fascinating account of what is and may becomethe state of this important region.
From the #1 New York Times bestselling author of The Big Short,Liar’s Poker and The Blind Side! The tsunami of cheap credit that rolled across the planetbetween 2002 and 2008 was more than a simple financial phenomenon:it was temptation, offering entire societies the chance to revealaspects of their characters they could not normally afford toindulge. The Greeks wanted to turn their country into a pi?ata stuffedwith cash and allow as many citizens as possible to take a whack atit. The Germans wanted to be even more German; the Irish wanted tostop being Irish. The trademark of Michael Lewis’s bestsellers is to tell animportant and complex story through characters so outsized andoutrageously weird that you’d think they have to be invented.(You’d be wrong.) In Boomerang, we meet a brilliant monk who hasfigured out how to game Greek capitalism to save his failingmonastery; a cod fisherman who, with three days’ training, becomesa currency trader for an Icelandic bank; and an Irish real estatedevelope
A collection of Peter Ferdinand Drucker's legendary essays onbusiness, management, economics and society, written between 1972and 1980. They reflect an international viewpoint and are concernedwith what Drucker called "social ecology" and especiallyinstitutions - governments, organized science, business or schools.This hardcover release is being published as part of the HarvardBusiness Press Drucker Library.
Friedman makes clear once and for all that no one is immunefrom monetary economics-that is, from the effects of its theory andits practices. He demonstrates through historical events themischief that can result from misunderstanding the monetary system.Index.
A storm is coming, a turbulent new era in which the planet's supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket-but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With the help of the author's 'all season' Oil Indicator, you'll learn how to choose the right investments for any market environment, as you discover; why oil and natural gas stocks should be core holdings in every investor's portfolio, why a cautious buy-and-hold strategy is a sure monet loser, why conventional 'safe' stocks are really the riskiest, why gold may be on the verge of a historic bull run, how the global oil wars make defense stocks a premium buy, where to find the best bets in the field of alternative energy, how to profit from real estate without actually owning any.
In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.
In the last two decades, free markets have swept the globe. But traditional capitalism has been unable to solve problems like inequality and poverty. In Muhammad Yunus’ groundbreaking sequel to Banker to the Poor, he outlines the concept of social business—business where the creative vision of the entrepreneur is applied to today’s most serious problems: feeding the poor, housing the homeless, healing the sick, and protecting the planet. Creating a World Without Poverty reveals the next phase in a hopeful economic and social revolution that is already underway.
John Perkins's sensational New York Times bestseller Confessions of an Economic Hit Man (more than 300,000 sold) revealed just the tip of the iceberg of the secret world of economic hit men and the web of global corruption. Now more economic hit men and investigators tell the whole shocking story. 作者简介： Steven Hiatt is an editor and writer who has worked for Apple Computer,Netscape, Progressive Asset Manage-ment, and Stanford Research institute. He is the editor(with Mike Davis)of Fire in the Hearth:The Radical Politics of Place in America and is president of Editcetera, a cooperative of publishing professionals.
Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics.
The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all who are concerned about the state of the world in the global future. Friedman proposes that an ambitious national strategy— which he calls “Geo-Greenism”—is not only what we need to save the planet from overheating; it is what we need to make us all healthier, richer, more innovative, more productive, and more secure. As in The World Is Flat, he explains a new era—the Energy-Climate era—through an illuminating account of recent events. He sets out the clean-technology breakthroughs the world will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution—with the first Green President and a Green
What have the invention of the wheel, Pompeii, the Wall StreetCrash, Harry Potter and the internet got in common? Why are allforecasters con-artists? What can Catherine the Great’s lovers tellus about probability? Why should you never run for a train or reada newspaper? This book is all about Black Swans: the random eventsthat underlie our lives, from bestsellers to world disasters. Theirimpact is huge; they’re impossible to predict; yet after theyhappen we always try to rationalize them. A rallying cry to ignorethe ‘experts’, The Black Swan shows us how to stop trying topredict everything – and take advantage of uncertainty.
