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In recent years, Microsoft has become more than just Bill Gates’s company. Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot-com revolution, and an ongoing economic downturn. But Microsoft has not only survived; it has thrived, prospering to the point that it is the second most recognizable brand in the world (behind Coca-Cola). Bestselling author Robert Slater explains exactly how the company has adapted in the last few years, taking readers into Microsoft’s inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide. There have been many books about Microsoft over the years, but this one brings the story right up to the present, with fresh insights and information. Slater was granted unprecedented access to the company’s n

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice. 作者简介： Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.

Join the ranks of the more than half-million people who have discovered their true talents and made successful career choices with Discover What You're Best At. Now this bestselling career guide has been revised for the twenty-first century, including valuable new information on the skills in demand in electronic communications, medical technology, and other high-tech fields. The book's unique National Career Aptitude System enables you to identify not only your interests but also your innate talents and potential skills, and then to match your career strengths to dozens of the more than 1,100 jobs described in detail. Discover What You're Best At enables you to set realistic and rewarding career goals based on your abilities. It gives you the edge you need to take on the job market and succeed in your chosen career. Discover What You're Best At will help you: SAVE MONEY -- possibly thousands of dollars -- by heading you in the proper career direction before you choose a school o

Eight years ago, Dr. Thomas J. Stanley swept aside the mythical magic curtain of wealth to reveal The Millionaire Next Door. America found out just who and how common the truly wealthy were in this country-and we learned the characteristics and habits that made them so. Now the author of the follow-up The Millionaire Mind focuses on one of the least understood but increasingly rich demographics: Millionaire Women Next Door, available in paperback for the first time. "Why write another book that profiles millionaires?" Stanley asks. "The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men. . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard." Readers everywhere will be fascinated by Stanley's thoroughly researched findings and conclusions. They'll come away considerably more knowledgeable and greatly inspired by women who have found the key to riches. Millionaire Women Next Door explores the meaning of we

What do you really need to get from your work life? Is it to drive up your company's revenues? Get more clients for your own conqpany? Discover how to make a living doing something else? Become more successful without working harder than you already are? Very successful people seem to have the answers to all those questions---and the skill they possess in abundance is that they make the most of their business relationships. In It's Not Business, It's Personal, Ronna Lichtenberg has interviewed today's most exciting business leaders and developed nine relationship principles that are guaranteed to take your work life to new heights of success.effectiveness, and fulfillment. Drawing from hundreds of interviews with successful people ranging from chairmen of Fortune 500 companies and Forbes wealthiest people to giants in the sports, entertainment, and fashion worlds this is a practical and inspira-tional look at the new rules of business. The business landscape has changed, and relationship

Even before September 11, more and more of us were expressing dissatisfaction with the widening imbalance between our personal and professional lives--and our numbers have doubtlessly increased since that day. Pamela York Klainer, an executive coach and workplace consultant, had been watching this feeling grow among her clients, and How Much Is Enough? offers her well-considered strategy for bringing career and home life into better harmony. Klainer's underlying premise is that we all have a "money story," a lifelong ingrained perspective on capital and the possessions it can buy that establishes our directions in life and work, and eventually whether we are happy with the results. Utilizing tools like a "money autobiography," she offers a method to help us understand the way we truly feel about money and the amount of it we think we need to meet our own definition of success. More importantly, she then shows how knowledge of where such thinking originates, and how it evolves, can be used for adjusting action

Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition—a theory that is far simpler than Porter’s and much easier for strategic planners to apply in the real world. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry—through customer captivity, lower production costs, or economies of scale—it can manage these advantages, anticipate competitors’ moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they ve faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. A crucial resource for today s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world s most talented leaders. 50 Lessons digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world.

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Proven rules for encouraging teamwork, from forging a common goal and clarifying individual responsibilities to inviting positive conflict. 作者简介： Michael Maginn, Ed.D., is president and CEO of Singularity Group, Hamilton, MA. For more than two decades, Singularity Group has helped its clients achieve sustainable outcomes and improve performance in team effectiveness, leadership, sales, and management. The author of Effective Teamwork, Dr. Maginn has extensive consulting experience with companies in North America, Europe, and Asia.

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon conti