An insider shows how to tailor a résumé that setsapplicants apart from a sea of candidates. Recruiting director Brad Karsh has worked withthousands of misguided job seekers. Now he’s putting his experienceinto print, with step-by-step guidelines to improve the wording,content, and format of any résumé. Knowing how employers choose candidates, the author shows how tomake a résumé stand out. Whether readers are looking to make acareer change, re-enter the workforce, find a first job, or acquirean internal position, Karsh demonstrates how to transform anyrésumé—and get results. Includes advice for: ? First jobs ? Re-entering the work force ? Applicants who have been laid off ? Career changes ? Older applicants ? And more

The market for business knowledge is booming, as companieslooking to improve their performance pour billions of dollars intotraining programs, consultants, and executive education.Why, then,are there so many gaps between what firms know they should do andwhat they actually do?Why do so many companies fail to implementthe experience and insight they've worked so hard to acquire? TheKnowing-Doing Gap is the first book to confront the challenge ofturning knowledge about how to improve performance into actionsthat produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors andteachers, identify the causes of the knowing-doing gap and explainhow to close it.The message is clear-firms that turn knowledge intoaction avoid the "smart talk trap."Executives must use plans,analysis, meetings, and presentations to inspire deeds, not assubstitutes for action.Companies that act on their knowledge alsoeliminate fear, abolish destructive internal competition, measurewhat matters, and promo

Michael Goldhaber, writing in Wired, said, "If there isnothing very special about your work, no matter how hard you applyyourself you won't get noticed and that increasingly means youwon't get paid much either. In times past you could be obscure yetsecure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon.("Downsizing" in the nineties will look like small change.) Sowhat's the trick? There's only one: distinction. Or as we call it,turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike.Starbucks. Martha Stewart. The point (again): that's not the waywe've thought about white collar workers--ourselves--over the pastcentury. The "bureaucrat" on the finance staff is de factofaceless, plugging away, passing papers. But now, in our view, she is born again, transformed frombureaucrat to the new star. She works in a professional servicefirm and works on projects that she'll be able to brag about yearsfrom now. I call

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'TMISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES How do you get face time with someone who doesn't accept salescalls? What is the best way to present the value of your offering?How do you handle price objections? Answer: You need to speak theright language. This fully revised second edition of the popular Perfect Phrasesfor the Sales Call provides an arsenal of persuasive language andword-for-word practice scenarios to help you address any challenge.Learn the most effective language for: Getting past gatekeepers and selling to the decision makers Presenting your product or service in the best light Handling objections, stalling, and other delaying tactics Building trust and cultivating relationships

David and Goliath逆转:弱者如何找到优势,反败为胜 英文原版 基本信息 出版社: Back Bay Books (2014年5月6日) 平装: 320页 语种： 英语 ISBN: 0316285250 条形码: 9780316285254 商品尺寸: 10.5 x 2.2 x 17.7 cm 商品重量: 159 g 内容简介 Malcolm Gladwell, the #1 bestselling author of The Tipping Point, Blink, Outliers, and What the Dog Saw, offers his most provocative---and dazzling---book yet. Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should he have? In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cop

In this updated paperback edition of a "rich, readable, andauthoritative" Fortune) book, Wall Street Journal reporterPetzinger tells the dramatic story of how a dozen men, includingRobert Crandall of American Airlines, Frank Borman of Eastern, andRichard Ferris of United, battled for control of the world'sairlines Radio drive-time pubilcity.

Closing individual sales, in most businesses, is not enoughfor success. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinaryvalue to your customers

Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for humaninteractivity and co-creation, the visual meetings movement isreclaiming creativity, productivity, and playful exchange forserious work in groups. Visual Meetings explains how anyone can implementpowerful visual tools, and how these tools are being used inSilicon Valley and elsewhere to facilitate both face-to-face andvirtual group work. This dynamic and richly illustrated resourcegives meeting leaders, presenters, and consultants a slew ofexciting tricks and tools, including Graphic recording, visual planning, story boarding, graphictemplates, idea mapping, etc. Creative ways to energize team building, sales presentations,staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new mediaplatforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for businesssuccess, Visual Mee

The devaluation of the American dollar, with the subsequentinflation, iseerily similar to the chaotic markets of the 1970s.The factors that createdthe stagflation and the gold and silverbull markets of the late seventiesand early eighties are back. AsYogi Berra said, "It's deja vu all overagain." Only this time,they're even more exaggerated-offeringonce-in-a-lifetimeopportunities for middle-class Americans, if they lookbeyond theWall Street stock-market propaganda. This book can helpyoupanic-proof your life and your finances, and reap huge profitswithrelatively small investments in gold, silver, certain ETFs,mutual funds,and mining stocks.How to Prosper During the Coming BadYears in the 21st Century is amust-have survival and moneymakingguide for people who want to profit fromthe rough economic seasthat are upon us-and come through with their shareof treasure.--This text refers to the Kindle Edition.

Based on extensive research and the authors' hands-oncorporate and consulting experience with companies including AvonProducts, Bank of America, and Philips, One Page Talent Managementshows how to: Quickly identify high potential talent without complexassessments Increase the number of "ready now" successors for key roles Generate 360 feedback that accelerates change in the mostcritical behaviors Significantly reduce the time required for managers to implementtalent processes Enforce accountability for growing talent through corporateculture, compensation, etc. A radical new approach to growing talent, One Page TalentManagement trades complexity and bureaucracy for simplicity and arelentless focus on adding value to create the high-quality talentyou need--right now.

An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.