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[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares
Out Of Control: The New Biology of Machines, Social Systems, and the Economic World 基本信息 Author: Kevin Kelly Paperback: 528 pages Publisher: Basic Books; Reprint edition (14 April 1995) Language: English ISBN-10: 0201483408 ISBN-13: 978-0201483406 Product Dimensions: 15.2 x 3 x 23.4 cm 内容简述 用最科学的方法，阐释关于生命未来和社会新秩序，一语道破人类最终的命运和结局。 Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things. 《失控》成书于1994年，作者是《连线》杂志的创始主编凯文 凯利。这本书所记述的，是他对当时科技、社会和经济最前沿的一次漫游，以及借此所窥得的未来图景。书中提到并且今天正在兴起或大热的概念包括：大众智慧、云计算、物联网、虚
Leadership guru, Fortune 500 consultant, and founder of the Authentic Leadership Institute, Nick Craig, brings to the page his enormously successful message and methods of purpose-driven leadership and provides a new framework for how we can lead ourselves and our teams to achieve our most ambitious goals. Purpose and how it impacts leadership is becoming a very hot topic these days and was recently revealed to be one of the most important factors in organizational success and employee retention in the Harvard Business Review . Nick Craig has spent the past ten years studying leadership purpose, evolving from skeptic to evangelist as his experience and understanding have grown. He has worked with over 5000 executives in firms from GE to Unilever, whose stories all bear out his conclusion: Knowing your purpose is the key to authentic and effective living and leading. Leading from your purpose allows you to have real impact on the organizations and people you serve. Yet exactly what purpose is and h
“Enchanting . . . A crisp, even elegant, narrative.” — New York Times ? “Life obviously is about more than business, but few books discuss both so well.” — Fortune ? “Levy has written a fascinating look at one of the most innovative companies of the early twenty-first century.” — Publishers Weekly After Steve Jobs was dismissed from Apple in the early 1990s and was struggling with NeXT, he turned his attention to an obscure graphics art company that he owned called Pixar.? ?? One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive, to persuade him to help get Pixar off the ground. When Levy came to Pixar, he found the company was verging on failure. This is the extraordinary story of what happened next.? ?? Set in the worlds of Silicon Valley and Hollywood, this book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s amazing ascent, Levy’s endurin
