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    • 【中商原版】牛奶可乐经济学 英文原版 The Economic Naturalist by Robert H.Frank
    •   ( 717 条评论 )
    • Robert H.Frank /2008-04-03/ Virgin Books
    • [英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期:2008-04-03 ISBN:9780753513385 页码:256 装帧:平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

    • ¥85 折扣:7.4折
    • 【中商原版】资本论1-3册套装 英文原版 Capital 1-3 卡尔马克思 Marx 经济学
    •   ( 428 条评论 )
    • Karl Marx /1993-03-01/ Penguin Classics
    • Capital 资本论1-3套装 卡尔 马克思 马克思倾其毕生心血写成的一部科学著作 被奉为工人阶级革命的 圣经 被誉为人类思想史上不朽的理论丰碑 《资本论》创造了一个崭新的思想体系。其研究世界的方法源于德国哲学、早期社会主义理论和政治经济学。马克思像黑格尔一样,相信能够用一个辩证法公式概括人类的进化历程。他认为,所有哲学家所做的一切都在于致力于解释世界,但他同时认为,问题的关键在于如何改变世界。 马克思在黑格尔辩证法的基础之上,颠覆了传统的 形而上学 ,建立了一个现实中得以实践的*的思想体系,一个影响到地球50%以上人口的学说体系。 《资本论》以唯物史观的基本思想为指导,通过深刻分析资本主义生产方式,揭示了资本主义社会发展的规律,同时也使唯物史观得到了科学的验证和进一步的丰

    • ¥270 折扣:7.2折
    • 经济增长导论 Introduction to Economy Growth
    •   ( 3 条评论 )
    • Charles I. Jones 著 /1997-09-01/ Oversea Publishing House
    • Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

    • ¥79.2 折扣:8.8折
    • 微观经济学原理Principles Of Microeconomics
    •   ( 2 条评论 )
    • Joseph E. Stiglitz 著 /2002-03-01/ Oversea Publishing House
    • For the Third Edition, 2001 Nobel laureate Joseph Stiglitz joins forces with new co-author Carl Walsh, who brings both economic expertise and teaching savvy to the project. Together, Stiglitz and Walsh thoroughly integrate contemporary economics into the traditional curriculum. Informed by the broad range of research that earned Professor Stiglitz the Nobel Prize in Economic Sciences, the first edition of this text pioneered important topics relating to the economics of imperfect markets, which are today's standard in all principles texts. Only this text, however, gives those topics serious attention, with complete chapters on imperfect information in product markets, imperfections in labor markets, technological change, and environmental externalities, as well as a complete chapter on strategic behavior. 作者简介: Joseph E. Stiglitz is professor of economics, business, and international and public affairs at Columbia University. Known throughout the world for his groundbreaking research, J

    • ¥156.8 折扣:9.8折
    • The Gridlock Economy: How Too Much Ownership Wrecks Markets,
    •   ( 1 条评论 )
    • Michael Heller /2010-02-01/ PGW
    • Twenty-five new runways would eliminate most air travel delays in America; fifty patent owners are blocking a major drug company from creating a cancer cure; 90 percent of our broadcast spectrum sits idle while American cell phone service suffers. These problems have solutions that can jump-start innovation and help save our troubled economy. So, what’s holding us back? Michael Heller, a leading authority on property, reveals that while private ownership creates wealth, too much ownership means that everyone loses. Startling and accessible, The Gridlock Economy offers insights on how we can overcome this preventable paradox.

    • ¥108.8 折扣:7.9折
    • 天生的资本主义:掀起下一个工业革命/Natural Capitalism
    •   ( 1 条评论 )
    • Paul Hawken 著 /1999-12-01/ Oversea Publishing House
    • The world of business is changing fast. The prevailing model for creating wealth--a model that has its roots in the industrial revolution and that dominated the last century no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successfuLglobal businesses will draw profit from their own environmental responsibility.

    • ¥142.6 折扣:8.8折
    • Electronic Structure(ISBN=9780521534406)
    •   ( 5 条评论 )
    • Richard M. Martin 著 /2012-01-01/ Cambridge University Press
    • The study of the electronic structure of materials is at amomentous stage, with the emergence of computational methods andtheoretical approaches. Many properties of materials can now bedetermined directly from the fundamental equations for theelectrons, providing insights into critical problems in physics,chemistry, and materials science. This book provides a unifiedexposition of the basic theory and methods of electronic structure,together with instructive examples of practical computationalmethods and real-world applications. Appropriate for both graduatestudents and practising scientists, this book describes theapproach most widely used today, density functional theory, withemphasis upon understanding the ideas, practical methods andlimitations. Many references are provided to original papers,pertinent reviews, and widely available books. Included in eachchapter is a short list of the most relevant references and a setof exercises that reveal salient points and challenge thereader.

    • ¥645.9 折扣:8.8折
    • Intermediate Microeconomics (6 E) 中级微观经济学(第六版)
    •   ( 118 条评论 )
    • Hal R. Varian 著 /2004-08-01/ W. W. Norton & Company
    • Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics. --This text refers to an out of print or unavailable edition of this title.

    • ¥71.1 折扣:7.9折
    • Boomerang: Travels in the New Third World (ISBN=978039308181
    •   ( 58 条评论 )
    • Michael Lewis 著 /2012-03-01/
    • From the #1 New York Times bestselling author of The Big Short,Liar’s Poker and The Blind Side! The tsunami of cheap credit that rolled across the planetbetween 2002 and 2008 was more than a simple financial phenomenon:it was temptation, offering entire societies the chance to revealaspects of their characters they could not normally afford toindulge. The Greeks wanted to turn their country into a pi?ata stuffedwith cash and allow as many citizens as possible to take a whack atit. The Germans wanted to be even more German; the Irish wanted tostop being Irish. The trademark of Michael Lewis’s bestsellers is to tell animportant and complex story through characters so outsized andoutrageously weird that you’d think they have to be invented.(You’d be wrong.) In Boomerang, we meet a brilliant monk who hasfigured out how to game Greek capitalism to save his failingmonastery; a cod fisherman who, with three days’ training, becomesa currency trader for an Icelandic bank; and an Irish real estatedevelope

    • ¥151.2 折扣:7.9折
    • Dear Undercover Economist 亲爱的卧底经济家
    •   ( 2 条评论 )
    • Tim Harford 著 /2011-01-01/ Harper Collins
    • Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.

    • ¥70.4 折扣:8.8折
    • Bust - Greece, The Euro And The Sovereign Debt Crisis(ISBN=9
    •   ( 1 条评论 )
    • Matthew Lynn 著 /2010-11-01/ Wiley
    • BUST: GREECE, THE EURO, AND THE SOVEREIGN DEBT CRISIS In 2001, Greece saw its application for membership into theEurozone accepted, and the country sat down to the greatest freelunch in economic history. However, the coming years of globaleconomic prosperity would lead to unrestrained spending, cheapborrowing, and a failure to implement financial reform, leaving thecountry massively exposed to a financial crisis—which dulystruck. In Bust: Greece, the Euro, and the Sovereign Debt Crisis,Bloomberg columnist Matthew Lynn explores Greece's spectacular riseand fall from grace and the global repercussions of its financialdisaster. Page by page, he provides a thrilling account of theGreek financial crisis, drawing out its origins, how it escalated,and its implications for a fragile global economy. Along the way,Lynn looks at how the Greek contagion has spread like wildfirethroughout Europe and explores how government ineptitude as well asfinancial speculators compounded the problem. Blendi

    • ¥190.3 折扣:7.9折
    • Business Cycles And Equilibrium Updated Edition 978047049917
    •   ( 1 条评论 )
    • Fischer Black 著 /2009-11-01/ Wiley
    • An updated look at what Fischer Black's ideas on business cyclesand equilibrium mean todayThroughout his career, Fischer Blackdescribed a view of business fluctuations based on the idea that awell-developed economy will be continually in equilibrium. In theessays that constitute this book, which is one of only two booksBlack ever wrote, he explores this idea thoroughly and reaches somesurprising conclusions.With the newfound popularity of quantitativefinance and risk management, the work of Fischer Black has garneredmuch attention. "Business Cycles and Equilibrium"-with its theorythat economic and financial markets are in a continualequilibrium-is one of his books that still rings true today, giventhe current economic crisis. This "Updated Edition" clearlypresents Black's classic theory on business cycles and the conceptof equilibrium, and contains a new introduction by the person whoknows Black best: Perry Mehrling, author of "Fischer Black and theRevolutionary Idea of Finance" (Wiley). Mehrling goes inside

    • ¥341.2 折扣:7.9折
    • Loyalty Myths(忠诚揭秘)
    •   ( 1 条评论 )
    • Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard 著 /2005-09-01/ 吉林长白山
    • In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

    • ¥160.4 折扣:7.9折
    • Confidence Game: How A Hedge Fund Manager Called Wall Street
    •   ( 2 条评论 )
    • Christine S. Richard 著 /2011-03-01/ Wiley
    • An expos? on the delusion, greed, and arrogance that led toAmerica's credit crisis The collapse of America's credit markets in 2008 is quitepossibly the biggest financial disaster in U.S. history. ConfidenceGame: How a Hedge Fund Manager Called Wall Street's Bluff is thestory of Bill Ackman's six-year campaign to warn that the $2.5trillion bond insurance business was a catastrophe waiting tohappen. Branded a fraud by the Wall Street Journal and New YorkTimes, and investigated by Eliot Spitzer and the Securities andExchange Commission, Ackman later made his investors more than $1billion when bond insurers kicked off the collapse of the creditmarkets. Unravels the story of the credit crisis through an engaging andhuman drama Draws on unprecedented access to one of Wall Street's best-knowninvestors Shows how excessive leverage, dangerous financial models, and ablind reliance on triple-A credit ratings sent Wall Streetcareening toward disaster Confidence Game is a real world "Empero

    • ¥115.3 折扣:7.9折
    • Conceptual Anomalies in Economics and Statistics
    •   ( 2 条评论 )
    • 本社 编著 /2011-11-01/ Cambridge University Press
    • Do economics and statistics succeed in explaining human socialbehaviour? To answer this question. Leland Gerson Neuberg studiessome pioneering controlled social experiments. Starting in the late1960s, economists and statisticians sought to improve social policyformation with random assignment experiments such as those thatprovided income guarantees in the form of a negative income tax.This book explores anomalies in the conceptual basis of suchexperiments and in the foundations of statistics and economics moregenerally. Scientific inquiry always faces certain philosophicalproblems. Controlled experiments of human social behaviour,however, cannot avoid some methodological difficulties not evidentin physical science experiments. Drawing upon several examples, theauthor argues that methodological anomalies prevent microeconomicsand statistics from explaining human social behaviour as coherentlyas the physical sciences explain nature. He concludes thatcontrolled social experiments are a frequently overrate

    • ¥403 折扣:8.8折
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