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    • 【中商原版】资本论1-3册套装 英文原版 Capital 1-3 卡尔马克思 Marx 经济学
    •   ( 434 条评论 )
    • Karl Marx /1993-03-01/ Penguin Classics
    • Capital 资本论1-3套装 卡尔 马克思 马克思倾其毕生心血写成的一部科学著作 被奉为工人阶级革命的 圣经 被誉为人类思想史上不朽的理论丰碑 《资本论》创造了一个崭新的思想体系。其研究世界的方法源于德国哲学、早期社会主义理论和政治经济学。马克思像黑格尔一样,相信能够用一个辩证法公式概括人类的进化历程。他认为,所有哲学家所做的一切都在于致力于解释世界,但他同时认为,问题的关键在于如何改变世界。 马克思在黑格尔辩证法的基础之上,颠覆了传统的 形而上学 ,建立了一个现实中得以实践的*的思想体系,一个影响到地球50%以上人口的学说体系。 《资本论》以唯物史观的基本思想为指导,通过深刻分析资本主义生产方式,揭示了资本主义社会发展的规律,同时也使唯物史观得到了科学的验证和进一步的丰

    • ¥269 折扣:7.2折
    • LOGIC OF LIFE谁赚走了你的薪水
    •   ( 4 条评论 )
    • Tim Harford 著 /2009-03-01/ 蓝天
    • 'Truly eye-opening ...There is almost no situation that Harford cannot dissect with his sharp economist's tools ...economics has never been this cool' NEW STATESMAN If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don't quite realise it. We are rational beings after all.

    • ¥70.4 折扣:8.8折
    • Loyalty Myths(忠诚揭秘)
    •   ( 1 条评论 )
    • Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard 著 /2005-09-01/ 吉林长白山
    • In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

    • ¥160.4 折扣:7.9折
    • Dear Undercover Economist 亲爱的卧底经济家
    •   ( 2 条评论 )
    • Tim Harford 著 /2011-01-01/ Harper Collins
    • Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.

    • ¥70.4 折扣:8.8折
    • one nation under debt负债累累的国家
    •   ( 1 条评论 )
    • Robert E. Wright 著 /2008-02-01/
    • Like its current citizens, the United States was born in debt-a debt so deep that it threatened to destroy the young nation. Thomas Jefferson considered the national debt a monstrous fraud on posterity, while Alexander Hamilton believed debt would help America prosper. Both, as it turns out, were right. One Nation Under Debt explores the untold history of America's first national debt, which arose from the immense sums needed to conduct the American Revolution. Noted economic historian Robert Wright, Ph.D. tells in riveting narrative how a subjugated but enlightened people cast off a great tyrant-“but their liberty, won with promises as well as with the blood of patriots, came at a high price.” He brings to life the key events that shaped the U.S. financial system and explains how the actions of our forefathers laid the groundwork for the debt we still carry today. As an economically tenuous nation by Revolution's end, America's people struggled to get on their feet. Wright outlines how the fo

    • ¥235.8 折扣:8.8折
    • The Great Contraction, 1929-1933(New Edition)大衰退: 1929-1933
    •   ( 3 条评论 )
    • Milton Friedman 著 /2008-08-01/ Princeton University Press
    • Friedman and Schwartz's A Monetary History of the United States, 1867-1960, published in 1963, stands as one of the most influential economics books of the twentieth century. A landmark achievement, the book marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. The chapter entitled "The Great Contraction, 1929-33" addressed the central economic event of the century, the Great Depression. Published as a stand-alone paperback in 1965, The Great Contraction, 1929-1933 argued that the Federal Reserve could have stemmed the severity of the Depression, but failed to exercise its role of managing the monetary system and ameliorating banking panics. The book served as a clarion call to the monetarist school of thought by emphasizing the importance of the money supply in the functioning of the economy--a concept that has com

    • ¥128 折扣:7.9折
    • 全球经济中一件T恤的旅行 The Travels of a T-Shirt in the Global Economy
    •   ( 1 条评论 )
    • Pietra Rivoli 著 /2005-12-01/ John Wiley & Sons
    • During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, "Who made your T-shirt?" Rivoli determined to find out. She interviewed cotton farmers in Texas, factory workers in China, labor champions in the American South and used-clothing vendors in Tanzania. Problems, Rivoli concludes, arise not with the market, but with the suppression of the market. Subsidized farmers, and manufacturers and importers with tax breaks, she argues, succeed because they avoid the risks and competition of unprotected global trade, which in turn forces poorer countries to lower their prices to below subsistence levels in order to compete. Rivoli seems surprised by her own conclusions, and while some chapters lapse into academic prose and tedious de*ions of bureaucratic maneuvering, her writing is at its best when it considers the social dimensions of a global economy, as in chapters on the social networks of African used-clothin

    • ¥134.6 折扣:8.8折
    • 货币金融学原理(原书第12版)
    •   ( 24 条评论 )
    • Lawrence S.Ritter /2014-05-01/ 机械工业出版社
    • 劳伦斯S.里特、威廉L.西尔伯、格雷戈里F.尤德尔编著的《货币金融学原理(原书第12版)》根据读者的学习能力,遵循“必需、够用”的原则,对理论部分做了大量精简,力图使理论讲述言简意赅、脉络清晰,从而做到既通俗易懂又不失理论核心的完整性。 本书设计贴合实际,增加了次贷危机的介绍,另外还涉及中国的金融创新内容。本书形式新颖,在体例、结构、版式方面,做了一些尝试性创新,包括每章起始部分的内容概述,以及穿插在各章节兼具可读性、趣味性同时帮助学生加深理解的相关资料等。 《货币金融学原理(原书第12版)》适合高等院校经济类和管理类学科的本科生、研究生作为金融学的课程教材,也可作为金融初学者的阅读资料。

    • ¥46.6 折扣:7.9折
    • Financial Development in Rural China
    •   ( 7 条评论 )
    • 高纹 著 /2012-02-01/ 经济科学出版社
    • 《中国农村的金融发展--以农村信用合作社的改革为中心(英文版)》:I ammost grateful to Professor Masaaki ISHIDA of the Graduate School ofBioresources, Mie University, Japan. He was my doctoral instructorwho guided me into the academic world of economics. He is veryfamous in the research of agricultural policies and cooperatives,excelling at micro analy- ses of farmers' action. He has won a lotof academic awards from the Agricul- tural Economics Society ofJapan and The Farm Management Society of Ja- pan, etc. He also hasgreat personalities of wisdom, diligence and generos- ity. I feelvery fortunate to be one of the overseas students of ProfessorMasaaki ISHIDA.

    • ¥25.2 折扣:7.9折
    • egonomics: What Makes Ego Our Greatest Asset (or Most Expens
    •   ( 3 条评论 )
    • David Marcum 著 /2008-09-01/ Simon & Schuster
    • In this flawed, uneasy mix of business analysis and psychological study, business consultants Marcum and Smith offer a defense of ego and its broadly misunderstood counterpart, humility, along with a discussion of how to maneuver ego to effectively encourage individual talent and sound business practice. Though the very word has negative connotations, the authors see ego as a vital asset to business growth. Employees who handle ego effectively are more confident, assertive and willing to listen to others and thus more equipped to compete and excel. Those who don't are forced to work from a place of defensiveness and an oversensitivity to outside judgment. Marcum and Smith effectively demonstrate the benefits of successful ego management in situations as varied as Fred Rogers's fight to keep government funding for PBS and Sojourner Truth's Ain't I a Woman speech, but their plans for ego management in the workplace are vague, confusingly organized and unspecific. The authors have backgrounds in business and psy

    • ¥112.6 折扣:7.9折
    • FALLEN GIANT(巨人倒下:Hank Greenberg 传奇与AIG的历史)
    •   ( 1 条评论 )
    • Ron Shelp 著 /2006-10-01/ Oversea Publishing House
    • Over its eighty-seven-year history,American International Group,better known as AIG,has achieved unparalleled success by adjusting to changing economic trends,regulatory rules,and political situations.While founder Cornelius Vander Starr—who led this Shanghai start-up for fifty years—built an extraordinary insurance franchise,it was his hand-picked successor,Maurice "Hank" Greenberg,who would turn that franchise into one of the world's most profitable and powerful financial services companies. Now,in Fallen Giant,author Ron Shelp—who worked alongside Greenberg and within the AIG organization for more than a decade—sheds light on AIG,the company,and Hank Greenberg,the man.Through in-depth research,candid interviews,and firsthand experiences,Shelp provides a detailed look at how AIG was originally created and reveals the trouble that Greenberg and company eventually ran into when New York State Attorney General Eliot Spitzer turned his sights on them. Entertaining and informative,Fallen Gian

    • ¥192 折扣:8.8折
    • Intermediate Microeconomics (6 E) 中级微观经济学(第六版)
    •   ( 118 条评论 )
    • Hal R. Varian 著 /2004-08-01/ W. W. Norton & Company
    • Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics. --This text refers to an out of print or unavailable edition of this title.

    • ¥71.1 折扣:7.9折
    • Freakonomics (New Edition) 魔鬼经济学(新版) ISBN9780061956270
    •   ( 34 条评论 )
    • Steven D. Levitt Stephen J. Dubner 著 /2010-01-01/ HarperCollins
    • In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.

    • ¥57.9 折扣:9.3折
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