[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

书目信息 书号： 9780857197689 装 帧： Paperback 作 者： Morgan Housel 页 数： 256 语 言：English 出版社： Harriman House Publishing 开 本： 137.16 x 213.36 x 22.86mm | 254.01g 出版日期：08 Sep 2020 以上信息均为网络信息，仅供参考，具体以实物为准

Product Details 基本信息 ISBN-13 书号 9781422186435 Author 作者 Kotter, John P. Pages Number 页数 194页 Publisher 出版社 Harvard Business School Press Publication Date 出版日期 2012年11月06日 Product Dimensions 商品尺寸 2.29x1.52x1.52 cm Shipping Weight 商品重量 476g Language 语种 ENG