From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

Creative folks often know all too well that the muse doesn’talways strike when you want it to, or when the deadline for yournext brilliant project is creeping up on you like an ill-fittingturtleneck. Originality doesn’t follow a time clock, even when youhave to. While conventional time management books offer tons ofinstruction for using time wisely, they are traditionally organizedin a linear fashion, which just isn’t helpful for the right-brainmind. In Time Management for the Creative Person , creativityguru Lee Silber offers real advice for using the strengths ofartistic folks—like originality and resourcefulness—to adoptinnovative time-saving solutions, such as: * Learning to say no when your plate is just too full * How to know when a good job, not a great one, is goodenough * Making “to do” lists that include fun stuff, too—that way youwon’t feel overwhelmed by work * Time-saving techniques around the house that give you more timeto get your work done and more time to spend with your

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on

True leadership isn't a matter of having a certain job ortitle. In fact, being chosen for a position is only the first ofthe five levels every effective leader achieves. To become morethan "the boss" people follow only because they are required to,you have to master the ability to invest in people and inspirethem. To grow further in your role, you must achieve results andbuild a team that produces. You need to help people to developtheir skills to become leaders in their own right. And if you havethe skill and dedication, you can reach the pinnacle ofleadership-where experience will allow you to extend your influencebeyond your immediate reach and time for the benefit ofothers. The 5 Levels of Leadership are: 1. Position - People follow because they have to. 2. Permission - People follow because they want to. 3. Production - People follow because of what you have done forthe organization. 4. People Development - People follow because of what you havedone for them personall

John Meriwether, a famously successful Wall Street trader,spent the 1980s as a partner at Salomon Brothers, establishing thebest--and the brainiest--bond arbitrage group in the world. Amysterious and shy midwesterner, he knitted together a group ofPh.D.-certified arbitrageurs who rewarded him with filial devotionand fabulous profits. Then, in 1991, in the wake of a scandalinvolving one of his traders, Meriwether abruptly resigned. For twoyears, his fiercely loyal team--convinced that the chief had beenunfairly victimized--plotted their boss's return. Then, in 1993,Meriwether made a historic offer. He gathered together his formerdisciples and a handful of supereconomists from academia andproposed that they become partners in a new hedge fund differentfrom any Wall Street had ever seen. And so Long-Term CapitalManagement was born. In a decade that had seen the longest and most rewarding bullmarket in history, hedge funds were the ne plus ultra ofinvestments: discreet, private clubs limited to those

Since the publication of Mihaly Csikszentmihalyi’s Flow in 1990, the notion of "flow"—the state of optimal experience inwhich one loses oneself in a task or activity—has become ahousehold word. It has been endorsed by political leaders such asPresident Bill Clinton and Prime Minister Tony Blair, as well assports coaches, business leaders, and the Wall StreetJournal , which listed it as one of six books "everywell-stocked business library should have." With Good Business, Csikszentmihalyi applies the proven principles of Flow to the business world, revealing the specific valuesthat have served visionary leaders who have succeeded in runningbusinesses that are both successful and humane. GoodBusiness is a key text for managers and for anyone seeking tofind meaning, enrichment, and satisfaction on the job.

Leading teams is an essential skill every manager mustpossess. To do it effectively, you must know how to instillcommitment in your team, improve communication among group members,and diagnose common problems that can derail a team. In this book,you'll find valuable advice and proven strategies for managingteams, including how to: · Diagnose common problems that can impede team progress · Take corrective measures to remove team problems and improveperformance · Resolve team conflicts · Promote interdependence within teams

Written for anyone who suffers from "time famine," thisessential handbook provides simple, effective methods forsuccessfully taking control of one's hours--and one's life. Smithshows how, by managing time better, anyone can lead a happier, moreconfident and fulfilled life.

A withering exposé of the unethical practices that triggeredthe indictment and collapse of the legendary accounting firm. Arthur Andersen's conviction on obstruction of justice chargesrelated to the Enron debacle spelled the abrupt end of the88-year-old accounting firm. Until recently, the venerable firm hadbeen regarded as the accounting profession's conscience. In FinalAccounting, Barbara Ley Toffler, former Andersen partner-in-chargeof Andersen's Ethics Responsible Business Practicesconsulting services, reveals that the symptoms of Andersen's fataldisease were evident long before Enron. Drawing on her expertise asa social scientist and her experience as an Andersen insider,Toffler chronicles how a culture of arrogance and greed infectedher company and led to enormous lapses in judgment among her peers.Final Accounting exposes the slow deterioration of values that lednot only to Enron but also to the earlier financial scandals ofother Andersen clients, including Sunbeam and Waste Management,

A fundamental guide for the information consumers we all arenow Renowned behavioral economist and commentator Tyler Cowen showsthat our super networked world is changing the way we think-andempowering us to thrive in new ways. Whether it is micro-bloggingon Twitter, buying single songs at iTunes, or data mining ourdigital memories, we can now customize our supply of information tobetter satisfy our hunger for a rich and satisfying inner life. TheAge of the Infovore will show you how to manage the massive dailyflow of data better, no matter how adept you may already be atFacebooking, watching television, or studying for that test. Adam Smith's The Wealth of Nations transformed how we thoughtabout industry and trade. Tyler Cowen now delivers a manifesto forthis century's industrial revolution: the informationexplosion.

As a manager, you make countless decisions every day. Some arestraightforward, such as assigning a team member to a project.Others are far more complex, such as determining how to handle anunderperforming product line. How can you boost the odds of makingthe best decisions for your organization? Treat decision-making asa process. This volume reveals key strategies for handling each step in theprocess. You'll find out how to: Generate a diverse set of alternative courses of action for thedecision at hand Assess the feasibility, risks, and ethical implications of eachalternative Select the best course of action Communicate your decision and carry it out

"One of the best leadership books of the year." -strategy+business Leadership is the art of transforming how people think, feel, andact. Though some experts make it seem complicated, it really hasonly two elements: what you say and what you do. And according toAlan Deutschman, most leaders focus too much on words and notnearly enough on setting an example. Deutschman profiles a wide range of leaders (in business,education, the military, and nonprofits) who always walked thewalk, especially when times got tough. In a skeptical world, thatgave them more credibility than even the best possiblespeeches. Deutschman also shows the devastating consequences of not walkingthe walk, even on seemingly minor matters. Consider how the CEOs ofGM and Chrysler hurt their chances of a government bailout byflying their private jets to Washington. The eye-opening examples in Walk the Walk will inspire leaders atall levels.

Leadership guru Maxwell, who successfully bridged secular andChristian markets with such motivational titles as The 21Irrefutable Laws of Leadership and Developing the Leader WithinYou, draws on Old Testament paragons in this gifty inspirationalhardback. Maxwell asks readers to envision the great "cloud ofwitnesses" (Heb. 12:1) said to surround us as we run the marathonof life, imagining that this cloud includes "the giants of thefaith"-biblical heroes whose lives impart meaningful lessons. Heincludes the usual suspects: the David-tackles-Goliath taledemonstrates how people can rise above their limitations, whileNoah exemplifies a willingness to take new risks (i.e., build aboat when no one had seen rain before). But there are boldermoments, too. Maxwell uses Rebekah as a model of generous giving (awelcome and underutilized virtue in business titles) and providessome gee-whiz facts to drive the point home: he estimates that towater Jacob's 10 camels, Rebekah needed about 200 gallons of water,requiring