贫穷只是缺钱？忙碌只是缺时间？ 稀缺心态 才是一切稀缺的根源！ 哈佛大学终身教授、 麦克阿瑟天才奖 获得者塞得希尔 穆来纳森和普林斯顿大学心理学教授埃尔德 沙菲尔强强联合之作，继诺贝尔经济学奖获得者丹尼尔 卡尼曼《思考，快与慢》之后的又一部行为经济学重磅新作，《金融时报》2013年***十佳商业图书。 Product details Paperback: 304 pages Author: Sendhil Mullainathan,Eldar Shafir Publisher: Penguin (4 Sept. 2014) Language: English ISBN-10: 0141049197 ISBN-13: 9780141049199 Product Dimensions: 12.9 x 1.7 x 19.8 cm Sendhil Mullainathan, the 'most interesting young economist in the world', and Eldar Shafir, the 'most brilliant psychologist' of his generation, explain the hidden problem behind everything with Scarcity 在长期研究穷人和扶贫的过程中，塞德希尔 穆来纳森发现他和穷人的焦虑竟然类似：穷人缺钱，他

A top business consultant and speaker lights the path to a positive, productive work environment What do the best leaders do to achieve greatness in the modern workplace that is muddled by fear, pressure for productivity, overwork? Inspire! offers business leaders a clear vision of what a positive, productive, inspiring organization looks like in these challenging and chaotic times, and how to get there. The key to extraordinary long-term performance lies in a transformational commitment to inspiring people rather than motivating them. Lance Secretan's Higher Ground Leadership concepts have been widely used to increase profits and quality, slash staff turnover, and achieve record organizational and personal performance. Inspire! describes Lance's breakthrough thinking, often in the words of the pace-setting leaders who are implementing them and building legacies. Countless examples, stories, and case studies demonstrate the magic of these brilliant ideas. Six essential values form the foundation of posi

The Foreword by renowned marketing guru Philip Kotler sets thestage for a comprehensive review of the latest strategies forbuilding, leveraging, and rejuvenating brands. Destined to become amarketing classic, Kellogg on Branding includes chapters written byrespected Kellogg marketing professors and managers of successfulcompanies. It includes: * The latest thinking on key branding concepts, including brandpositioning and design * Strategies for launching new brands, leveraging existingbrands, and managing a brand portfolio * Techniques for building a brand-centered organization * Insights from senior managers who have fought branding battlesand won This is the first book on branding from the faculty of theKellogg School, the respected resource for dynamic marketinginformation for today's ever-changing and challenging environment.Kellogg is the brand that executives and marketing managers trustfor definitive information on proven approaches for solvingmarketing dilemmas and

This earnest guide to career transition periods-when a new job or promotion puts an employee in an unfamiliar role-asserts, reassuringly, that navigating the all-important first 90 days is a "teachable skill." Business professor Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, lays out a "standard framework" for leadership transitions, based on "five fundamental propositions," "ten key challenges," and a four-fold typology of situations that new managers find themselves in. Fortunately, Watkins balances the theorizing with practical steps managers can take to get on top of things and initiate changes, including elaborate self-assessment checklists, planning exercises and meticulous guidelines on how to have conversations with underlings and bosses. His advice, if not very original, is sound. He warns managers not to assume that their existing skills will suffice for new roles, advises them to pursue small-scale "early wins" to boost credibility, and admonishes workplace Mach

A commemorative edition of the landmark book from PatrickLencioni When it was published ten years ago, The Five Temptationsof a CEO was like no other business book that came before. Highlysought-after management consultant Patrick Lencioni deftly told thetale of a young CEO who, facing his first annual board review,knows he is failing, but doesn't know why. Refreshingly originaland utterly compelling, this razor-sharp novelette plusself-assessment (written to be read in one sitting) serves as atimeless and potent reminder that success as a leader can come downto practicing a few simple behaviors behaviors that are painfullydifficult for each of us to master. Any executive can learn how torecognize the mistakes that leaders can make and how to avoid them.The lessons of The Five Temptations of a CEO, are as relevant todayas ever, and this special anniversary edition celebrates ten yearsof inspiration and enlightenment with a brand new introduction andreflections from Lencioni on the new challenges in business

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today's top leaders - with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and co-author Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader. True North presents a concrete and comprehensive program for leadership success and shows how to create your own Personal Leadership Development Plan centered on five key areas: Knowing your authentic defining your values and leadership understanding your building your support and, staying grounded by integrating all aspects of your life. True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be.Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former

The world has changed dramatically since the classic, internationally bestselling The 7 Habits of Highly Effective People was published, influencing tens of millions. The challenges and complexity we all face in our relationships, families, professional lives and communities are of an entirely new order of magnitude. In order to thrive, innovate, excel and lead in what Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness...to greatness.Accessing the higher levels of human genius and motivation in today's new reality requires a sea change of new thinking -- a new mind-set, a new skill-set, a new tool-set -- in short, a whole new habit.

The essential guide to seamless product management for today’sfluid, unpredictable business world Long considered the most useful and insightful guide of its kind,The Product Manager’s Handbook has been fully revised and updatedto give you the edge in today’s challenging business landscape. Itfeatures expanded coverage of product development processes,intelligence-gathering techniques (including social media), and agreater emphasis on international issues. This indispensable resource proves that the techniques and toolsproduct managers use are similar—regardless of what industry theywork in and what kind of products they manage. Simply put, thisbook has everything you need for superior job performance—whetheryou manage consumer or business-to-business products created by anorganization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate yourorganization’s disparate segments into a cooperative,results-focused unit that produces sa

You're holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow's enterprises. It's a book for the business modelgeneration.Disruptive new business models are emblematic of ourgeneration. Yet they remain poorly understood, even as theytransform competitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels. Business Model Generation is a practical, inspiring handbook foranyone striving to improve a business model - or craft a newone. Business Model Generation will teach you powerful and practicalinnovation techniques used today by leading companies worldwide.You will learn how to systematically understand, design, andimplement a new business model — or analyze and renovate an oldone. Business Model Generation practices what it preaches. Coauthoredby 470 Business Model Canvas practitioners from forty-f

For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees. The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands. The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits. That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.

"Managing Your Aspirations: Developing Personal Enterprise inthe Global Workplace" is written for anyone who meets with thequestion: 'Tell me more about yourself and where you want to go inthe future' and realizes that the answer is not simple. It is forthose who are ready to take a step back from their regular routinesto think seriously about another question: 'Does what I'm doingtoday relate to my dreams and my identity?'. The questions abovepertain to personal development, a theme that has recently become aresponsibility for individuals in corporate organizations andhigher-educational institutions. To meet this relatively new need, Bob Aubrey, founder and CEO ofMetizo, shares the Personal Enterprise Plan, comprising a set ofpersonal development strategy tools that were previously createdfor leading multinational companies and top business schools. In sodoing, he guides the reader through questions that give meaning andvalue to decisions about work, lifestyle and development, such as:Who will I