The Cartoon Introduction to Economics: Volume Two: Macroeconomics 内容简介 Need to understand today's economy? This is the book for you. The Cartoon Introduction to Economics, Volume Two: Macroeconomics is the most accessible, intelligible, and humorous introduction to unemployment, inflation, and debt you'll ever read. Whereas Volume One: Microeconomics dealt with the optimizing individual, Volume Two: Macroeconomics explains the factors that affect the economy of an entire country, and indeed the planet. It explores the two big concerns of macroeconomics: how economies grow and why economies collapse. It illustrates the basics of the labor market and explains what the GDP is and what it measures, as well as the influence of government, trade, and technology on the economy. Along the way, it covers the economics of global poverty, climate change, and the business cycle. In short, if any of these topics have cropped up in a news story and caused you to wish you grasped the under

Motorola relied heavily on teams to surpass its competition in building thelightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film manufacturing in a world where color is king. But many companies overlook the potential of teams in turning around lagging profits, entering new markets, and making exciting innovations happen--because they don't know how to utilize teams successfully. Authors Jan R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out whereand how teams work best and how to enhance their effectiveness.

Whether you call it "harvesting intangible assets" or"intellectual property management," organizations must make themost of everything they have to offer if they want to remaincompetitive. Yet, the majority of companies are oblivious to thewealth of revenue-producing opportunities hiding just below thestrategic surface. In this thought-provoking book, author Andrew J.Sherman shares insights and expertise gleaned from his work withsome of the world's leading companies who have capitalized onintellectual assets such as patents, trademarks, customerinformation, software codes, databases, business models, home-grownprocesses, and employee expertise. Featuring instructive examplesfrom organizations including Proctor Gamble, IBM, and Google,the book reveals how companies large or small can implementIP-driven growth and licensing strategies, foster a culture ofinnovation, turn R D into revenue, and much more. Smartcompanies reap what they sow. This book gives readers the toolsthey need for a profitable harvest.

Book De*ion "A candid andcomprehensive look at how to succeed in business - for everyonefrom college graduates to CEOs." Bill Gates, chairman, MicrosoftCorporation Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutal competition.His honest, be-the-best style of management became the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and off the job. Winning is destined to become thebible of business for generations to come. Anyone who has a passion for success will find Welch's optimistic,no excuses, get-it-done mind-set riveting. Packed with personalanecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, a

A top business consultant and speaker lights the path to a positive, productive work environment What do the best leaders do to achieve greatness in the modern workplace that is muddled by fear, pressure for productivity, overwork? Inspire! offers business leaders a clear vision of what a positive, productive, inspiring organization looks like in these challenging and chaotic times, and how to get there. The key to extraordinary long-term performance lies in a transformational commitment to inspiring people rather than motivating them. Lance Secretan's Higher Ground Leadership concepts have been widely used to increase profits and quality, slash staff turnover, and achieve record organizational and personal performance. Inspire! describes Lance's breakthrough thinking, often in the words of the pace-setting leaders who are implementing them and building legacies. Countless examples, stories, and case studies demonstrate the magic of these brilliant ideas. Six essential values form the foundation of posi

The systematic management of executive talent is a key strategic challenge for most large corporations. This is an emerging field and, consequently, there is a lack of consensus about what is involved and a variety of approaches have been adopted. In Developing Executive Talent Jonathan Smilansky, Ph.D. summarises the key activities and concerns of large businesses in the USA and Europe that are focused around the identification, development and effective utilisation of executive talent. In doing so, he provides even the most experienced Human Resource executive with a much broader array of inputs about what today's leading organizations are doing in this area. What quickly becomes clear is that even the best businesses are still developing their talent management processes. There are no 'right' answers and different organizations, with different levels of commitment, at different stages of development and in different environments produce different approaches. Developing Executive Talent is a ma

Most managers coach employees by giving them feedback and evaluating their performance, right? Wrong. Coaching differs markedly from other managerial functions. With its wealth of tips, worksheets, and self-assessments, this handy guide shows managers how to use coaching—not only to strengthen direct reports’ skills but also to rev up their performance to unprecedented levels. The books in this series offer immediate solutions to the challenges managers face every day. Each book is packed with handy tools, checklists, and real life examples, including a Test Yourself section to help identify strengths and weaknesses. For all readers eager to address the daily demands of work, these books are ideal.

The Foreword by renowned marketing guru Philip Kotler sets thestage for a comprehensive review of the latest strategies forbuilding, leveraging, and rejuvenating brands. Destined to become amarketing classic, Kellogg on Branding includes chapters written byrespected Kellogg marketing professors and managers of successfulcompanies. It includes: * The latest thinking on key branding concepts, including brandpositioning and design * Strategies for launching new brands, leveraging existingbrands, and managing a brand portfolio * Techniques for building a brand-centered organization * Insights from senior managers who have fought branding battlesand won This is the first book on branding from the faculty of theKellogg School, the respected resource for dynamic marketinginformation for today's ever-changing and challenging environment.Kellogg is the brand that executives and marketing managers trustfor definitive information on proven approaches for solvingmarketing dilemmas and

This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best business titles since In Search of Excellence。The authors，James C。Collins and Jerry I。 Porras，spent six years in research， and they freely admit that their own preconceptions about business success were devastated by their actual findings--along with the preconceptions of virtually everyone else。 Built to Last identifies 18 “visionary” companies and sets out to determine what's special about them。 To get on the list，a company had to be world famous，have a stellar brand image，and be at least 50 years old。 We're talking about companies that even a layperson knows to be，well，different：the Disneys，the Wal-Marts，the Mercks。 Whatever the key to the success of these companies，the key to the success of this book is that the authors don't waste time comparing them to business failures。Instead，they use a control group of “successful-but-secon

The guide that defines the results required at eachorganizational level to sustain business success It's not enough to build a company full of people withleadership skills. The Performance Pipeline digs deep into the realwork of executing business results at each leadership layer. Filled with lessons and examples from the author's 40 years ofexperience Shows how to set performance standards, make sure the rightwork is being done, and remove performance barriers Illustrates how leaders can make the transition to the nextlevel and achieve full performance This book gives leaders in any industry an advantage over thecompetition.