Robert E. Lee was a leader for the ages. The man heralded byWinston Churchill as "one of the noblest Americans who ever lived"inspired an out-manned, out-gunned army to achieve greatness on thebattlefield. He was a brilliant strategist and a man of unyieldingcourage who, in the face of insurmountable odds, nearly changedforever the course of history. "A masterpiece—the best work of its kind I have ever read.Crocker's Lee is a Lee for all leaders to study; and to work, quitedeliberatelya, to emulate." — Major General Josiah Bunting III,superintendent of the Virginia Military Institute In this remarkable book, you'll learn the keys to Lee's greatnessas a man and a leader. You'll find a general whose standards forpersonal excellence was second to none, whose leadership wasfounded on the highest moral principles, and whose character wasmade of steel. You'll see how he remade a rag-tag bunch of men intoone of the most impressive fighting forces history has ever known.You'll also discover oth

"A powerful and penetrating exploration of what separatesgreat companies and great leaders from the rest." -Polly LaBarre,coauthor of Mavericks at Work Why are some people and organizations more innovative, moreinfluential, and more profitable than others? Why do some commandgreater loyalty? In studying the leaders who've had the greatest influence in theworld, Simon Sinek discovered that they all think, act, andcommunicate in the exact same way-and it's the complete opposite ofwhat everyone else does. People like Martin Luther King Jr., SteveJobs, and the Wright brothers might have little in common, but theyall started with why. Drawing on a wide range of real-life stories, Sinek weavestogether a clear vision of what it truly takes to lead andinspire.

John Meriwether, a famously successful Wall Street trader,spent the 1980s as a partner at Salomon Brothers, establishing thebest--and the brainiest--bond arbitrage group in the world. Amysterious and shy midwesterner, he knitted together a group ofPh.D.-certified arbitrageurs who rewarded him with filial devotionand fabulous profits. Then, in 1991, in the wake of a scandalinvolving one of his traders, Meriwether abruptly resigned. For twoyears, his fiercely loyal team--convinced that the chief had beenunfairly victimized--plotted their boss's return. Then, in 1993,Meriwether made a historic offer. He gathered together his formerdisciples and a handful of supereconomists from academia andproposed that they become partners in a new hedge fund differentfrom any Wall Street had ever seen. And so Long-Term CapitalManagement was born. In a decade that had seen the longest and most rewarding bullmarket in history, hedge funds were the ne plus ultra ofinvestments: discreet, private clubs limited to those

True leadership isn't a matter of having a certain job ortitle. In fact, being chosen for a position is only the first ofthe five levels every effective leader achieves. To become morethan "the boss" people follow only because they are required to,you have to master the ability to invest in people and inspirethem. To grow further in your role, you must achieve results andbuild a team that produces. You need to help people to developtheir skills to become leaders in their own right. And if you havethe skill and dedication, you can reach the pinnacle ofleadership-where experience will allow you to extend your influencebeyond your immediate reach and time for the benefit ofothers. The 5 Levels of Leadership are: 1. Position - People follow because they have to. 2. Permission - People follow because they want to. 3. Production - People follow because of what you have done forthe organization. 4. People Development - People follow because of what you havedone for them personall

Success is an art form that few can master. Here, Sun Tzu's ancient principles of war, reinterpreted for the modern businessperson, offer the skills to gain an advantage and achieve success on the corporate battlefield...and the strategies to win at work when conflicts arise. 作者简介： Donald G. Krause provides consulting services and writes books on competitive strategy implementation and leadership development. He has 30 years of experience with Fortune 500 companies, smaller businesses, health care organizations, the US General Accounting Office, and his own firm. Mr. Krause is a seasoned lecturer and educator. He was voted educator of the year for 1999 at Robert Morris College in Chicago, IL. He is also the author of The Way of the Leader and Musashi's Book of Five Rings for Executives. --This text refers to the Paperback edition.

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics. Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from

Leadership guru Maxwell, who successfully bridged secular andChristian markets with such motivational titles as The 21Irrefutable Laws of Leadership and Developing the Leader WithinYou, draws on Old Testament paragons in this gifty inspirationalhardback. Maxwell asks readers to envision the great "cloud ofwitnesses" (Heb. 12:1) said to surround us as we run the marathonof life, imagining that this cloud includes "the giants of thefaith"-biblical heroes whose lives impart meaningful lessons. Heincludes the usual suspects: the David-tackles-Goliath taledemonstrates how people can rise above their limitations, whileNoah exemplifies a willingness to take new risks (i.e., build aboat when no one had seen rain before). But there are boldermoments, too. Maxwell uses Rebekah as a model of generous giving (awelcome and underutilized virtue in business titles) and providessome gee-whiz facts to drive the point home: he estimates that towater Jacob's 10 camels, Rebekah needed about 200 gallons of water,requiring

THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

We live in an age of unprecedented opportunity: with ambition,drive, and talent, you can rise to the top of your chosenprofession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'tmanaging their knowledge workers' careers. Instead, you must beyour own chief executive officer. That means it's up to you tocarve out your place in the world and know when to change course.And it's up to you to keep yourself engaged and productive during acareer that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. Thekeys: Cultivate a deep understanding of yourself by identifyingyour most valuable strengths and most dangerous weaknesses.Articulate how you learn and work with others and what your mostdeeply held values are. Describe the type of work environment whereyou can make the greatest contribution. Only when you operate with a combination of your strengths andself-knowledge can you achieve true and lasting excellence

The latest addition to the bestselling Perfect Phrases series, Perfect Phrases for Managers and Supervisors is an indispensable tool for novice to mid-level managers and frontline supervisors. Corporate communications guru Meryl Runion coaches readers in the six fundamentals of effective delivery, including "Be Short, Specific, Targeted," and "Say What You Mean, Mean What You Say, and Don't Be Mean When You Say It." And she arms them with: Hundreds of perfect phrases for every phase of management, from supervising operations, to performance reviews, to communicating the company's mission Expert advice on effective communication, with tips on what to say and what not to say, establishing the right tone, establishing authority, and more Phrases for hundreds of specific tasks, including delegating, giving feedback, empowering employees, handling emotional employees, disciplining, and terminating。

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. 作者简介： Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its