"A powerful and penetrating exploration of what separatesgreat companies and great leaders from the rest." -Polly LaBarre,coauthor of Mavericks at Work Why are some people and organizations more innovative, moreinfluential, and more profitable than others? Why do some commandgreater loyalty? In studying the leaders who've had the greatest influence in theworld, Simon Sinek discovered that they all think, act, andcommunicate in the exact same way-and it's the complete opposite ofwhat everyone else does. People like Martin Luther King Jr., SteveJobs, and the Wright brothers might have little in common, but theyall started with why. Drawing on a wide range of real-life stories, Sinek weavestogether a clear vision of what it truly takes to lead andinspire.

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently

"Wise. Relevant. Riveting." -Jim Collins, author of Good toGreat Denial is the unconscious belief that a certain fact is tooterrible to face and therefore cannot be true. It turns challengesinto crises, dilemmas into catastrophes. It's the single greatestobstacle business leaders face. Now Harvard business School professor Richard S. Tedlow tacklestwo essential questions: Why do so many sane, smart leaders oftenrefuse to accept and act on the facts that threaten their companiesand careers? And how do we find the courage to resist denial whenfacing new trends, changing markets, and tough newcompetitors? Tedlow highlights strategies the best leaders use to face hardfacts and turn challenges into opportunities. His book will helpyou become one of them.

How brain science is transforming the way we manage Why is it so hard for managers to get the results they want?According to the latest brain science, it's because most of whatthey do produces the opposite of what they expect. Appeals toreason fall short, for our decisions are made emotionally, andlogic is at best an after-the-fact justification for what we'vealready determined to do. That's just one of the many amazing discoveries that explain whymanagement is so challenging. but as Charles Jacobs explains, oncewe understand the lessons of neuroscience, we're able to createmore powerful strategies, inspire people to maximize theirpotential, and overcome the biggest hurdle to improving businessperformance-making change stick.

Jack Welch became one of history's most admired and successful CEOs by rewriting the rules of leadership and letting hands-on, frontline employees--instead of bureaucrats --tell him what needed to be done. The Welch Way distills Welch's management style into a fast-moving, hard-hitting plan for leadership success, one that will help anyone reach the top in virtually any professional setting.

We live in an age of unprecedented opportunity: with ambition,drive, and talent, you can rise to the top of your chosenprofession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'tmanaging their knowledge workers' careers. Instead, you must beyour own chief executive officer. That means it's up to you tocarve out your place in the world and know when to change course.And it's up to you to keep yourself engaged and productive during acareer that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. Thekeys: Cultivate a deep understanding of yourself by identifyingyour most valuable strengths and most dangerous weaknesses.Articulate how you learn and work with others and what your mostdeeply held values are. Describe the type of work environment whereyou can make the greatest contribution. Only when you operate with a combination of your strengths andself-knowledge can you achieve true and lasting excellence

Book De*ion Managing Time delivers proven advice on how to get the right thingsdone - faster, smarter, and more efficiently From setting goals and breaking them down into tasks to creating amanageable schedule and putting it into action, this user-friendlyguide outlines proactive ways to focus on mission-critical tasks,eliminate or delegate non-priority projects, control interruptions,and avoid distractions. It is the essential guide to maximizing every manager's mostvaluable commodity. Key features Instructs readers how to: * Set goals and focus on high-priority tasks * Organize your space and save your time * Use scheduling tools that really work for you * Avoid distractions and control interruptions * Delegate effectively * Get more done in less time About Harvard Business School Press Since 1984, Harvard Business School Press has been dedicated topublishing the most contemporary management thinking, written byauthors and practitioners who are leading the way. Whether readersare seeking big-pict

The primary obstacle Is a confl:ct that s bUIlt into ourbrains, ay Chip and Dan Heath, authors of the critically acclaimedbestseller Made to Stick. Psychologists have discovered that ourminds are ruled by two different systems--the rational mind and theemotional mind--that compete for control~ The rational mind wants agreat beach body; the emotional mind wants that Oreo cookie~ Therational mind wants to change something at work; the emotional mindloves the com-fort of the existing routine.This tension can doom achange effort--but if it is overcome, change can comequickly. In Switch, the Heaths show how everyday people--employees andmanagers, parents and nurses have united both minds and, as aresult,achieved dramatic results. In a compelling, story-drivennarrative, they bring together decades of counterintuitive researchin psychology, sociol-ogy, and other fields to shed new light onhowwe can effect transformative change, whether your interest is inchanging the world or your waistline.

Jesus Built an Inspired Team. You Can, Too. Laurie Beth Jones has given hundreds of thousands of businessreaders insight into how the ideas of Jesus can be used to enhanceperformance. In Teach Your Team to Fish , Jones focuses onone of the most critical areas for anyone in business: teamwork.Leaders today face their greatest challenges not only in definingstrategies and getting updated information but also in gettingdiverse human beings to pull together without falling apart. Jesus is a role model for team leaders everywhere. Teach YourTeam to Fish offers dozens of stories from the Bible, showinghow Jesus managed his team of disciples and other followers, withsuggestions for how to apply these lessons to real-worldteambuilding and management problems. It offers guidance andinspiration on: ? How to excite your team members in order to motivate them ? How to ground them so they’ll be realistic about what can beachieved ? How to transform them into a truly well-functioning team ? How to release them int

The latest addition to the bestselling Perfect Phrases series, Perfect Phrases for Managers and Supervisors is an indispensable tool for novice to mid-level managers and frontline supervisors. Corporate communications guru Meryl Runion coaches readers in the six fundamentals of effective delivery, including "Be Short, Specific, Targeted," and "Say What You Mean, Mean What You Say, and Don't Be Mean When You Say It." And she arms them with: Hundreds of perfect phrases for every phase of management, from supervising operations, to performance reviews, to communicating the company's mission Expert advice on effective communication, with tips on what to say and what not to say, establishing the right tone, establishing authority, and more Phrases for hundreds of specific tasks, including delegating, giving feedback, empowering employees, handling emotional employees, disciplining, and terminating。

True leadership isn't a matter of having a certain job ortitle. In fact, being chosen for a position is only the first ofthe five levels every effective leader achieves. To become morethan "the boss" people follow only because they are required to,you have to master the ability to invest in people and inspirethem. To grow further in your role, you must achieve results andbuild a team that produces. You need to help people to developtheir skills to become leaders in their own right. And if you havethe skill and dedication, you can reach the pinnacle ofleadership-where experience will allow you to extend your influencebeyond your immediate reach and time for the benefit ofothers. The 5 Levels of Leadership are: 1. Position - People follow because they have to. 2. Permission - People follow because they want to. 3. Production - People follow because of what you have done forthe organization. 4. People Development - People follow because of what you havedone for them personall

Leaders Talk Leadership is an impressive collection of interviews with some of the world's most respected corporate leaders and management scholars. Edited by Ashby and Miles of the preeminent executive search firm Heidrick and Struggles, this compilation of thought leadership spanning industries and geographies addresses the key issues facing executives today such as governance, leadership and strategy, how to lead in volatile times or through a corporate transformation, how to best leverage human capital and how to achieve competitive advantage in today's environment. Some of the CEO's featured in the book include Ken Chenault, of American Express, Steve Reinemund of PepsiCo, Heinrich von Pierer of Siemens, Ken Lewis of Bank of America, Edward Tian of China Netcom, Fred Smith of FedEx, Hank McKinnell of Pfizer, A.G. Lafley of Proctor and Gamble, Klaus Zumwinkel of Deutsche Post World Net, William Haseltine of Human Genome Sciences, Linda Sanford of IBM, Larry Weinbach of Unisys and Michael Dell of Dell Comp

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on