In this day and information age, it is all about those who areable to utilize the information they have to maximize potential,and these two University of California, Berkeley, professors haveassembled the guide to do just that. The nuts-and-bolts approach tofinding ways to differentiate one's product from all the others,and a how-to guide to simplify and improve customer interface, areboth helpful, and the idea of managing intellectual properties tomaximize value is infinitely superior to just protecting them fromcompetitors. Some of the information delves into building positivefeedback for the product, and every businessperson probably needsto know some of the legal ins and outs of building alliances andthe ramifications of competition. Shapiro and Varian seem to betargeting the hard-core student of business here (not the casualbrowser); their approach is extremely thorough, and there is muchpractical information for those willing to wade through theinformation rules. Joe Collins

In the short fiction of Angela Carter, the landmarks ofreality disappear and give way to a landscape of riotous anduncensored sensibility. The city of Tokyo turns into a mirroredchamber reflecting the impossible longings of an exiledEnglishwoman abandoned by her Japanese lover. An itinerant puppetshow becomes a theatre of murderous lust. A walk through the forestends in a nightmarish encounter with a gun-toting nymph and herhermaphrodite 'aunt'. Not simply a book of tales, Fireworks is aheadlong plunge into an alternate universe, the unique creation ofone of the most fertile, dark, irreverent, and baroquely beautifulimaginations in contemporary fiction.

Most histories of the personal computer industry focus ontechnology or business. John Markoff’s landmark book is about theculture and consciousness behind the first PCs—the culture beingcounter– and the consciousness expanded, sometimes chemically. It’sa brilliant evocation of Stanford, California, in the 1960s and’70s, where a group of visionaries set out to turn computers into ameans for freeing minds and information. In these pages oneencounters Ken Kesey and the phone hacker Cap’n Crunch, est andLSD, The Whole Earth Catalog and the Homebrew Computer Lab. What the Dormouse Said is a poignant, funny, and inspiringbook by one of the smartest technology writers around.

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pure-play cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the ?as-a-service? model to put your company on a path to profitable growth. This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs?they will also directly impact the vast network of channel partners. After all, it?s not just about building recurring revenue, it?s about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business model.,

The bestselling, comprehensive reference on Photoshop, fully updated to CS5. Photoshop is the gold standard for image-editing programs and is used by professional photographers, graphic designers, and Web designers as well as hobbyists. More than 300,000 copies of this comprehensive reference have been sold in previous this edition is fully updated to cover Photoshop CS5's newest features and includes a 16-page full-color insert. Photoshop is the industry standard for image-editing software used in both print and digital media, with more than four million users worldwide This comprehensive guide covers beginning to advanced techniques, from learning your way around the windows and tools to working with Camera Raw images Covers retouching, color correcting, manipulating, and combining working with the File Browser, histogram palette, Lens Blur, and the color replacement customizable keyboard how to create cutting-edge special effects for digital or film-based images, and much more. Th