Most histories of the personal computer industry focus ontechnology or business. John Markoff’s landmark book is about theculture and consciousness behind the first PCs—the culture beingcounter– and the consciousness expanded, sometimes chemically. It’sa brilliant evocation of Stanford, California, in the 1960s and’70s, where a group of visionaries set out to turn computers into ameans for freeing minds and information. In these pages oneencounters Ken Kesey and the phone hacker Cap’n Crunch, est andLSD, The Whole Earth Catalog and the Homebrew Computer Lab. What the Dormouse Said is a poignant, funny, and inspiringbook by one of the smartest technology writers around.
In this day and information age, it is all about those who areable to utilize the information they have to maximize potential,and these two University of California, Berkeley, professors haveassembled the guide to do just that. The nuts-and-bolts approach tofinding ways to differentiate one's product from all the others,and a how-to guide to simplify and improve customer interface, areboth helpful, and the idea of managing intellectual properties tomaximize value is infinitely superior to just protecting them fromcompetitors. Some of the information delves into building positivefeedback for the product, and every businessperson probably needsto know some of the legal ins and outs of building alliances andthe ramifications of competition. Shapiro and Varian seem to betargeting the hard-core student of business here (not the casualbrowser); their approach is extremely thorough, and there is muchpractical information for those willing to wade through theinformation rules. Joe Collins
In this book, leading data warehouse experts from the KimballGroup share best practices for using the upcoming “BusinessIntelligence release” of SQL Server, referred to as SQL Server 2008R2.In this new edition, the authors explain how SQL Server 2008 R2provides a collection of powerful new tools that extend the powerof its BI toolset to Excel and SharePoint users and they show howto use SQL Server to build a successful data warehouse thatsupports the business intelligence requirements that are common tomost organizations. Covering the complete suite of data warehousingand BI tools that are part of SQL Server 2008 R2, as well asMicrosoft Office, the authors walk you through a full projectlifecycle, including design, development, deployment andmaintenance. Features more than 50 percent new and revised material thatcovers the rich new feature set of the SQL Server 2008 R2 release,as well as the Office 2010 release Includes brand new content that focuses on PowerPivot for Exceland SharePoint, Master Data
The bestselling, comprehensive reference on Photoshop, fully updated to CS5. Photoshop is the gold standard for image-editing programs and is used by professional photographers, graphic designers, and Web designers as well as hobbyists. More than 300,000 copies of this comprehensive reference have been sold in previous this edition is fully updated to cover Photoshop CS5's newest features and includes a 16-page full-color insert. Photoshop is the industry standard for image-editing software used in both print and digital media, with more than four million users worldwide This comprehensive guide covers beginning to advanced techniques, from learning your way around the windows and tools to working with Camera Raw images Covers retouching, color correcting, manipulating, and combining working with the File Browser, histogram palette, Lens Blur, and the color replacement customizable keyboard how to create cutting-edge special effects for digital or film-based images, and much more. Th
